mr tea social test
TRANSCRIPT
The Mr.Tea CompanySOCIAL MEDIA STRATEGY
AGENDASocial Media with Mr.Tea
1. Objectives2. Content Plan3. Strategy Evaluation
Social Media Strategy
TheMr.Tea
Company
✓ Drive brand and differentiation✓ Increase website traffic✓ Improve customer trust
OBJECTIVES
TheMr.Tea
Company
Social Media Strategy
TheMr.Tea
Company
Social Media Strategy
✓ Homegrown ingredients✓ Customized tea infusions✓ Happy employees (99% sat!)
WE ARE DIFFERENT
Goal for 2016:increase SEO
150%
TheMr.Tea
Company
Social Media Strategy
TRAFFIC SOURCES
April May June July0
50100150200250 Media SEO
Upcoming Initiatives- Adwords campaign
- Increase mktg. budget
- YouTube video adsWe want your ideas!
TheMr.Tea
Company
Social Media Strategy
✓ Website revamp✓ Create "about us" page✓ Add user testimonials
INCREASE TRUST VALUE
TheMr.Tea
Company
Social Media Strategy
MARKETING ANALYSIS
*Based on 1000 user interviews
35%
29%11%10%
8%7% Students 18-27Doctors 24-50Retired 60+Athletes 30-40Children 8-17Other
Job: LawyerAge: 43Favorite tea: GreenUses Mr. Tea: 1-3x/month
TheMr.Tea
Company
Social Media Strategy
INTERVIEW: GEORGE
TheMr.Tea
Company
Social Media Strategy
Job: SalesAge: 24Favorite tea: FruitUses Mr. Tea: 2-4x/month
INTERVIEW: JANE
TheMr.Tea
Company
Social Media Strategy
Job: College StudentAge: 22Favorite tea: LemonUses Mr. Tea: daily
INTERVIEW: TOMMY
Maintenance Success Metrics
Communicate with users
Update keywords
Reevaluate the strategy
Measure success by:Exposure
EngagementInfluenceImpact
AdvocacyThe
Mr.TeaCompan
ySocial Media Strategy
EVALUATION
TheMr.Tea
Company
Social Media Strategy
GREEN ME UP!
Our nextcampaign
TheMr.Tea
Company
Social Media Strategy
Time to stretch andgrab a cup of tea.
Thank you!