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Tools and Technologies for Social Media Success: TweetDeck

Bob CargillDirector of Social MediaOverdrive Interactive

October 1, 2013

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The right tools and technologies can make the difference between success and failure in social media…

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…but don’t forget the social in social media!

Listen carefully to others…

…treat people with respect…

…don’t just toot your own horn…

…provide news, information, support and friendship.

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Personal Connections = Social Media Success

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Use tools and technologies to distribute, amplify and measure the effectiveness of your social media activities…

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Social Media Tools and Technologies

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TweetDeck

TweetDeck is a social media dashboard application that you can use from the Web, desktop or mobile device to manage Twitter accounts.

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TweetDeck

“Arrange your feeds with customizable columns” “Focus on what matters with powerful filters” “Schedule Tweets to suit your audience” “Monitor and manage unlimited accounts” “Stay up to date with notification alerts for new Tweets”

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TweetDeck

http://maximizesocialbusiness.com/top-25-twitter-clients-top-50-social-media-influencers-9349/

TweetDeck, the third most popular Twitter client...

…after HootSuite and Twitter.com.

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Scheduling Tweets with TweetDeck

Benefits: It saves time. You can front-load a week’s worth – or more – of tweets in one fell swoop.It provides full coverage. You can stay in front of your followers with a steady stream of content on a regular basis in absentia.It’s convenient. You don’t have to drop everything you’re doing at inopportune times to tweet. You can just set it and forget it.

“How do youfind the time to tweet so often?”

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Scheduling Tweets with TweetDeck

Click on the “New Tweet” button in the upper left-hand corner.

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Scheduling Tweets with TweetDeck

Compose your tweet in the open field.

Click on the “Schedule Tweet” button...

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Scheduling Tweets with TweetDeck

…and select a date and time.

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Scheduling Tweets with TweetDeck

Click on the blue “Tweet” button...

…and your tweetwill be addedto the “Scheduled”column.

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Scheduling Tweets with TweetDeck

Click on the “New Tweet” button in upper left-hand corner. Compose your tweet in the open field. Click on the “Schedule Tweet” button and select a date and time. Click on the blue “Tweet” button and your tweet will be added to the

“Scheduled” column.

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Using Columns to Monitor Lists, Hashtags and Individual Accounts with TweetDeckBenefits: It provides invaluable information and insight. You take a much deeper dive into key topics, issues and accounts.It keeps you thoroughly up to date. You’re often the first to know about breaking news, trends and developments.It helps you sort through the noise. At a glance, you can follow only those tweets that are most important to you.

“How do youfollow so many accounts?”

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Using Columns to Monitor Lists, Hashtags and Individual Accounts with TweetDeck

Click on the “Add Column” button (the plus “+” sign).

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Using Columns to Monitor Lists, Hashtags and Individual Accounts with TweetDeck

Add the column of your choice, e.g., Lists, Search (hashtags, accounts), etc.

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Using Columns to Monitor Lists, Hashtags and Individual Accounts with TweetDeck

Click the blue “Add Column” button.

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Using Columns to Monitor Lists, Hashtags and Individual Accounts with TweetDeck

The column will then be added to your dashboard.

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Using Columns to Monitor Lists, Hashtags and Individual Accounts with TweetDeck

You can usecolumns to monitor lists, hashtags, accounts and more.

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Using Columns to Monitor Lists, Hashtags and Individual Accounts with TweetDeck

Imagine having 60+ columns set up in TweetDeck!

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The List of What You Can Monitor in TweetDeck Columns is Endless… Your Favorite Lists Conference Hashtags Contest Hashtags Client Accounts Prospective Client’s and

Employer’s Accounts Competitor’s Accounts Colleague’s Accounts Special Events’ Accounts Retweetable Accounts News, Sports and Entertainment Accounts Your Favorite Tweets People and Companies You Just Want to “Stalk”

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Bob Cargill

• 30+ Years of Experience as a Marketing Professional• The New England Direct Marketing Association’s Direct

Marketer of the Year in 2009• Over 40 Awards for Copywriting, Creative Direction and

Social Media• Gold from NEDMA for Blog in 2006• Gold from NEDMA for Best Tweets in 2010

• Frequent Speaker at Industry Events and Elsewhere• Past President of the New England Direct Marketing

Association (‘99-’00) and Two Toastmasters Clubs• Graduate of Leadership MetroWest’s Leadership Academy

(‘92)

Blog http://www.anewmarketingcommentator.com  Twitter http://www.twitter.com/cargillcreative Facebook http://www.facebook.com/cargillcreativeLinkedIn http://www.linkedin.com/in/bobcargill YouTube http://www.youtube.com/bobcargill@cargillcreative #MTech13