Module 2

Multimedia Project Management

• Definitions: Project and Project Management

• Triple Constraint• Six Phases of Project• Project Management Tools and Techniques• Project Management Team• Group Activity

Topics Covered

Multimedia is so people-intensive, so the management of people- their creative talents experience, and expertise – is a critical skill.

Introduction

• A project is a temporary endeavor undertaken to accomplish a unique purpose

• A project has a beginning and an end, and is carried out to meet established goals within cost, schedule, and quality objectives.

What is a Project?

What is Project Management?• Project management optimizes the

resources necessary to successfully complete the project.

Skills and Talents

Team of people

Facilities, tools, equipment

Information systems

Techniques

Money

• Project management is no small task.• Project management has a definite

beginning and end. It is not a continuous process.

• Project management uses various tools to measure accomplishments and track project tasks. These include Work Breakdown Structures, Gantt charts and PERT charts.

• Project management reduces risk and increases the chance of success.

Project Management is:

Triple Constraint

Every project is constrained in different ways by its scope, time, and cost goals. And Quality is the central theme.

These limitations are sometimes referred to in project management as the triple constraint.

Quality

• Scope

Triple Constraint

What is the project trying to accomplish?

This defines the project in its entirety.

Scope of work is composed of all the requirements specified to complete the project.

• Time goals– How long should it take to complete?– Prioritize tasks and identify the sequence

of activities for an optimum work flow.– A better used Time Management

technique is to create a Work Breakdown Structure (WBS).

Triple Constraint

• Cost goals– What should it

cost?

Triple Constraint

Manpower (labor) expense In-house outsource

Material cost Resources Recurring costs

rent, electricity, etc.

Commissions Contingency cost Profit margin Communication

expense Transportation expense Etc.

S

AM

TR

pecific – Significant, simple

easurable – Meaningful, manageablechievable – Attainable, actionable, appropriateelevant – Realistic, results oriented, rewardingime bound – Time-based, trackable, timetabled

Good objectives are SMARTSMART is an acronym commonly used in project planning. These criteria can be used to set and assess objectives, acting as a checklist to ensure quality.

SPECIFIC

MEASURABLE

This could include the project scope description, which often includes details about what is not included in the project.

Specific tasks have specific timelines. It is useful to know when tasks have been completed and objectives have been met.

Good objectives are SMART

ACHIEVABLE

RELEVANT

Achievable objectives ensure that everything is in place and that if the person does not reach the goals they cannot reasonably point the finger elsewhere.

Objectives should also add useful value within the context where they are being set, being aligned with strategies and higher goals.

Good objectives are SMART

TIMEBOUNDEvery aspect of the project should be limited

to a timeline (schedule) indicating what is required and when. Giving a time scale adds appropriate sense of urgency and ensures that the objectives do not dribble out over an unreasonably long timescale.

Good objectives are SMART

Definition

Initiation

Planning

Execution

Monitoring & Control

Closure

Six Phases of Project

Specification

Delivery/ Implementat

ion

Design

Production/ Implementa

tion

Review and

Evaluation

1. Project Definition Defining the goals, objectives and critical success factors for the project.

2. Project InitiationEverything that is needed to set-up the project before work can start.

3. Project PlanningDetailed plans of how the work will

be carried out including time, cost and resource estimates.

Six Phases

4. Project ExecutionDoing the work to deliver the product, service or desired outcome.

5. Project Monitoring & ControlEnsuring that a project stays on track and taking corrective action to ensure it does.

6. Project ClosureFormal acceptance of the deliverables and disbanding of all the elements that were required to run the project.

Six Phases

Project management tools and techniques assist project managers and their teams in carrying out work in all areas.

Project Management Tools and Techniques

Work Breakdown Structure (scope)

Gantt charts (time) Cost estimates (cost)

• Work Breakdown Structure (WBS) It is the foundation of project planning. The ”what” of the project. The WBS is not a description of the

processes followed to perform the project… nor does it address the schedule that defines how or when the deliverables will be produced, but rather is specifically limited to describing and detailing the project’s outcomes or scope.

Project Management Tools and Techniques

Project Name

Initiation

Objectives

Specifications

Implementation

Evaluation

Work Breakdown Structure

• The WBS is commonly used at the beginning of a project for defining project scope, organizing Gantt schedules and estimating costs.

• WBS elements are usually numbered, and the numbering system may be arranged any way you choose.

Using Work Breakdown Structure

• Gantt charts are horizontal bar charts that graphically display the time relationship of the step of the project

Different types of Gantt chartshttp://www.ganttchart.com/Examples.html

http://www.projectsmart.co.uk/creating-a-gantt-chart-using-excel.html

Project Management Tools and Techniques

Sample Gantt Chart

Typical Multimedia Projects• Animation production

– Feature film– Animated short– TV commercial

• Game development– 3D vs 2D– Choice of platform (console, pc, web, …)

• Web design

• Initial Requirements– 5 members in a group to represent as the ff.:

• Project Manager• Audio and Visual director• Photographer• Layout Artist• Researcher

– ALL ORIGINAL materials will be used– Open to all multimedia applications

Group Activity: SDA Advertisement

• Guidelines– Write a two paragraph description of the project.– Create a detailed work break down chart for the

project.– List the team members that will be required for the

project.– For each of the major tasks, make notes as to what

team members will need to be involved.• Group Output

– Project Outline – WBS– Narrative description of the Project

• Send outputs to jengventus@gmail.com

Group Activity: School Commercial

Sample only

Project Name

member1 member2 member3

Objectives

Goalsdocumentati

on

ResearchSoftware

application

Etc.

Project Name

Member1 (Specificatio

ns)Objectives

and Goal

s

Scope

Member2 (Design)

Story board

Photographs

Layout

1.Specification

1.1 Objectives and Goals

1.2 Task distribution

2. Design

2.1 story board

2.1.1 photographs

2.1.2 layout

Sample only

1. member11.1 Objectives and goals1.2 scope

2. member22.1 research

3. member33.1 design

3.1.1 storyboard4. member4

4.1 documentation

Project Name

member1 member2 member3

Objectives and goals

scope

Researchstoryboar

d

ResearchObjective

s and goals

Sample only

IntroductionNarrative description of the project… at least 2 paragraphs.Objectives…. Goals…. Etc.What the project is all about?Why come up with this project?

Group MembersList members in alphabetical order in LASTNAME, FIRSTNAME format along with respective positions (Photographer, researcher, etc.)

Example:VENTUS, MARK STEVEN – Layout Artist

Narrative format

End of Presentation