my favorite creative idea
DESCRIPTION
My favorite creative idea. NEW CAMPAIGN STRUCTURE. INVITE A fun offer-display your own picture on James posters all around the area (as part of our ads) INTERACT Make an offer for the space and upload your image to our website SHARE - PowerPoint PPT PresentationTRANSCRIPT
My favorite creative idea
NEW CAMPAIGN STRUCTURE• INVITE• A fun offer-display your own picture on James posters all
around the area (as part of our ads)
• INTERACT• Make an offer for the space and upload your image to our
website
• SHARE• “Have you seen who is on the James Ready posters?” (take
photo on mobile and share)
What they did next
Brand idea ?
Insight• Beers are either national/anonymous/glitzy or
overdesigned/overpriced• But what's missing is one that is truely local and as
unpretentious as your corner shopBrand idea/position• JR is really a friendly localCreative idea• Create a stir in the town through invitations to share in
modest but enjoyable rewards (for local people)
Evaluate James Ready
• Attitudes • Behaviour
Evaluate James Ready
Attitudes• My local beer • Part of community• Trusted• Good value• Like the people running
the company at JR(NB-we tend to trust people and
organisations that are close to us/local)
Behaviours• Visits to the website• Numbers of pictures
uploaded/offers made• Images captured and
shared on social networking sites
• Local press coverage• Rate of sale per outlet.