ARMORJennifer Yu

Keng Hua PaperPersonal Brand Launch

November 2013

Why shield?

SHIELD

- a protective armor that symbolizes security

- a strong/tough brand that cannot fall anytime

A protective Shield

Shield

A protective Shield by adding a Penny to buy Fur

Penny

FurShield

A protective Shield by adding a Penny to buy Fur to keep You safe

YouPenny

FurShield

A protective Shield by adding a Penny to buy Fur to keep You safe Anywhere

YouPenny FurShield Globe

A protective Shield by adding a Penny to buy Fur to keep You safe Anywhere for facing different challenges

YouPenny FurShield Globe

Brand of Competence

You = Yu

Surname

Penny = Jenny

Fur = FerShield = Armor

Globe = Company

Logo

Brand of Competence = Recent Photo

NameDescriptor

Shield-penny-fur-you-Globe

ARMOR Jennifer Yu, Keng Hua Paper