nacce e leadership final

The President’s Role in Fostering Innovation and

Entrepreneurship

John LiddyNACCE Entrepreneurship Fellow

Heather Van SicklePresident & CEO, NACCE

Agenda

• Why are we here?

• How do entrepreneurs think?

• Presidents for Entrepreneurship Pledge

• Exercise & Wrap

My name is John and I’m an….

Entrepreneur

Education Entrepreneurship

Big E and Little e

Entrepreneur-ship

Education

Entrepreneurial

Tuition Expense Increase (2008-2013)

• 40 States have increased 15%




Student Burden of tuition

What about you?

• Statistics frequently provided from the student point of view.

• What challenges do college presidents face?• Money

• People

• Competition

• Etc.

Eric Ries on Higher Education

• The problem is that this worked with the older social contract: you attend, get degree, get into a profession, and then retire.

• The problem is that this social contract is being re-negotiated by the job market —and colleges are still operating under the old contract.

Washington Post - November 30, 2012

• Creating an ecosystem that’s conducive to entrepreneurial ventures is absolutely essential to building a foundation for long-term growth, job creation, and innovation.

State of Entrepreneurship-Kauffman Foundation President and CEO Carl

Schramm

Effectuation

• A set of decision-making principles expert entrepreneurs are observed to employ in situations of uncertainty.

• The alternative to effectuation, causality, describes decision-making heuristics rooted in prediction.

- Effectual Entrepreneurship Read, Sarasvathy, Dew, Wiltbank, Ohlsson

Legendary Roadmap1. “Entrepreneur” searches for “new” and “high-

potential” opportunity.2. Light bulb goes on.3. Writes business plan.4. Goes out fund-raising (VC’s)5. Hires great team.6. Builds product.7. Orchestrates big launch.8. Achieves steady or hockey stick growth.9. Sells or launches IPO.

10.Retires to Bahamas.


Entrepreneurial Method


• Values• Knowledge• Connections


Who I am? Whom I know?What I know?

Solution

• Method - Start with what you have

• Schools – Look for grant to fund (and define) program – Look outside

• Entrepreneurs – Utilize assets at hand

• Sandbox – Human talent

Educational Strengths

• Regional colleges and universities in 12-county region educate more than 138,000 students, including 25,000 graduate students, and employ 28,000 “knowledge-industry” workers

• The region has the highest concentration of college students (9.7%) in the entire country

• The region’s six largest research institutions have over $1.2 billion in annual research and development (10% more per capita than the national average)


• Understanding of potential loss• Don’t seek all or nothing opportunities• Goals and actions with upside, even if

downside happens

A loser doesn’t know what he’ll do if he loses, but talks about what he’ll do if he wins.

And a winner doesn’t talk about what he’ll do if he wins, but knows what he’ll do if he loses.

-Eric Berne


Solution

• Method - Risk little, fail cheap

• Schools - Concern by administrators that they will look bad – avoid risk

• Entrepreneur – Predict downside, move

• Sandbox – Operate outside “norms” to limit risk

• Build with self selecting stakeholders• By obtaining pre-commitments from key partners (early)• Uncertainty is reduced and markets are co-created with

interested participants

1. Wide latitude – not constrained to solve the puzzle2. Quilting is communal – need to work with others3. Quilt must be both pleasing and useful


Solution

• Method - Form partnerships

• Schools – Generally act in silos

• Entrepreneurs – Engage EVERYBODY

• Sandbox – Invited everyone to the party

• Unexpected information• Unexpected meetings• Unexpected events

Contingency

Changed means

New things to do

Novel outcomes


Solution

• Method - Leverage surprise

• Schools – HATE surprise

• Entrepreneurs – Whatever makes $

• Sandbox – Turned disproportionate talent distribution into a positive

Complete adaption to environmentmeans death. The essential point inall response is the desire to controlenvironment.

-John Dewey

• THE UNCERTAINTY PARADOX

– How can you control a future you cannot predict?

– You create it

• THE CERTAINTY PARADOX

– How can you create a future in an environment mostly outside your control?

– You co-create it with other stakeholders

• THE EQUITY PARADOX

– How do you bring other people on board to create a non-existent pie?

– You let them self-select for a piece of it

• THE AUTONOMY PARADOX

– How do you share the pie without losing control of it?

– You understand that ownership is not control; ownership is about the meta-rules

• THE PERSISTENCE PARADOX

– What do you do when things go wrong?

– You persist, but pre-commit when to give up

• THE PERFORMANCE PARADOX

– You have built a great organization, a market that’s maturing and becoming predictable

– Voila, you now have little control over it! [control shifts to prediction].

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Solution

• Method- Understand non-predictive control

• Schools – Process is king, not people

• Entrepreneurs – Fake it till you make it

• Sandbox - Models not plans

“Action is what enables entrepreneurs to exertcontrol on things that would be otherwiseimpossible to predict” - Sarasvathy

Presidents for Entrepreneurship Pledge

1. Create or Expand Internal & External Teams Dedicated to Entrepreneurship.

2. Increase Entrepreneurs’ Engagement in Community Colleges.

3. Engage In Industry Cluster Development.

4. Leverage Both Community College and Community Assets to Spur Innovation and Job Creation.

5. Create Buzz and Broad Exposure of your College’s Commitment to Entrepreneurship.

NACCE Entrepreneurial College in Action Grant, Powered By The Coleman Foundation – Awards of up to $15k to colleges that create and expand internal and external teams dedicated to entrepreneurship OR increase entrepreneurs’ engagement on campus. www.nacce.com/grants

For Entrepreneurial Leadership

http://www.nacce.com/grants

Presidents for Entrepreneurship Pledge

1. Create or Expand Internal & External Teams Dedicated to Entrepreneurship.

2. Increase Entrepreneurs’ Engagement in Community Colleges.

3. Engage In Industry Cluster Development.

4. Leverage Both Community College and Community Assets to Spur Innovation and Job Creation.

5. Create Buzz and Broad Exposure of your College’s Commitment to Entrepreneurship.

Entrepreneurial Method


What about you?

• Statistics frequently provided from the student point of view.

• What challenges do college presidents face?

• Decreasing state aid

• Union issues

• Etc.

Breakout

• Discuss challenges

• Apply entrepreneurial method

• Consider presidents pledge

• Pick one solution to report out

• Present

• Before we start….

Breakout

• Discuss challenges

• Apply entrepreneurial method

• Consider presidents pledge

• Pick one solution to report out

• Present

Report Out

• Name

• School

• Challenge

• Entrepreneurial method applied

• Pledge

• Next steps

NACCE Entrepreneurial College in Action Grant, Powered By The Coleman Foundation – Awards of up to $15k to colleges that create and expand internal and external teams dedicated to entrepreneurship OR increase entrepreneurs’ engagement on campus. www.nacce.com/grants

NACCE2013 Awards - Recognize your team members and peers for their commitment to entrepreneurship at the NACCE conference. www.nacce.com/awards

HP LIFE Ambassadors - Opportunity for faculty to collaborate with a Fortune 10 global tech brand and explore e-learning in entrepreneurship. www.nacce.com/HPLIFEambassadors

Applying an Entrepreneurial Mindset

http://www.nacce.com/grants

http://www.nacce.com/awards

http://www.nacce.com/HPLIFEambassadors

John [email protected]

Heather Van [email protected]

mailto:[email protected]

mailto:[email protected]

nacce e leadership final

Education

statistics

external teams

increase entrepreneurs

industry cluster

expand internal

coleman foundation

presidents

effectual