nacra presentation with video
DESCRIPTION
TRANSCRIPT
Best Practices for Developing, Deployingand Supporting Digital Course Materials
and Handheld Devices
Doug KinneyDirector of Sales, West
• A Framework for Thinking About Digital Transformation – Did You Know?
• Top Technology Trends 2011
• Digital Trends Business Schools
• The Benefits of Transforming
• XanEdu’s Best Practices for Successful Transformation
• XanEdu’s Award-Winning Tools
2
Doug KinneyDirector of Sales, West
Going Digital
XanEdu’s Story• A platform and service to provide custom course
materials to students
• In operation over 12 years
• Delivering digital content since 2000
• Privately held, profitable, growing e-learning business
• Work with over 1,200 colleges and universities
• Introduced Folio-X December 2010
• Campus Technology Innovators Award winner, July 2011
• Partner with NACRA for Cases and Case Research Journal
Promoting Excellence in Case Research, Writing,
and Teaching
• The leading academic journal for cases in business and related disciplines in North America.
• Publishes outstanding field-research-based, decision focused teaching cases drawn from research in real organizations, dealing with issues in all administration-related disciplines.
• All manuscripts are double-blind refereed by Editorial Board members and ad hoc reviewers in the appropriate discipline.
• Publishes 4 issues a year.• Distributed directly to libraries
and subscribers through NACRA’s publishing partners, including XanEdu.
• Positively impact the student experience
– Enriching the content– Convenience and engagement– Drive better outcomes
• Competitive positioning
• Impart emerging need for multiple literacies
• Unique features and tools students need to operate in a paperless environment
• Implementation of digital materials through training and feedback
Digital Transformation: What’s at Stake
Digital Book Sales > Paper Books
June 2011 - 25 million Units Sold
There’s an App for That
Smart Phones
How Students Spend Time
Integration Drives Adoption
Top Tech Trends 2011 and Beyond • Ubiquitous Computing – To the
Cloud - Real Time - 24/7• Access Information
Everywhere – Mobile More Than Phones
• The World is Flat• Tablets are Game Changers• Explosion of Apps• Personalization + Preferences
= Fun • Content Enables Enhanced
Learning Outside of Classroom• Green is the New Black
Campus Digital Trends• Accessibility – Support various
delivery options for course material– Multiple formats (Print, Digital,
Both)– Multiple devices (laptop, e-readers,
IPads, Nook, Kindles, etc..)– Integrated with Learning
Management System (Blackboard, Angel, D2L, Moodle, Sakai etc..)
• 15% of students reported owning an e-reader almost double reported 1 year ago.
– Amazon Kindle 52%– Barnes & Noble’s Nook 21%– Apple iPhone 17% – Apple iPad 10%
“OnCampus Research April 2011”
• 90% institutions using LMS’ “Executive Connections” Fall 2010 & CCC white paper, Feb. 2011
Campus Digital Trends• Collaboration – Expand the learning
opportunities with dynamic tools that enhance interaction – Incorporate Multimedia and other
interactive content– Web, audio and video conferencing– Enhanced access to content on the internet
(Spreadsheets, YouTube, Simulations)– Interact with the content by highlighting
and note taking – Ability to save material, notes and also
share selected information with other students
• 49% Top Business Programs using digital cases
Business School Strategies• Encourage the use of digital devices• Programs want to allow students to create,
search and manage content • Dynamic interactive content that enhances
the learning and supports various learning styles
• Develop lasting relationships with classmates
• Coordination across multiple disciplines • Integration with next generation
technology -enhanced functionalities• Go Digital - Sustainability & Reduce costs
Survival is an Option
Market Need
• To meet academic program staff and faculty where they are today, and help imagine where they want to go
• To have a range of resources that allow for a slow or a fast transition to digital delivery
• Opportunity to meaningfully enhance students’ convenience and engagement
Student User ScenariosAverage Technology User With a Laptop
• Integration into the campus learning management system simplifies access
• Print or download material as needed
• Exhibits in Excel format save 1-2 hours per business case
• Enhanced PDFs allow content to be downloaded
Student User ScenariosComfortable with Technology, Laptop User
• Download individual readings, or all the course materials, with a single click
• Store and organize PDF’s for offline access and research later in the program
• Take notes and highlight material with the free Adobe Acrobat reader
• Experiment with loading PDF’s onto a handheld device
Student User ScenariosMobile Mastermind With iPad
• Replace paper, take notes, highlight, annotate within the XanEdu App
• Export and import notes and highlights from team members
• Print selected pages as needed
• Search materials across multiple semesters using the Bookshelf search function
• Quickly locate data in class using eBook navigation features
Student Behavior
• Students want to go digital
• Students have a range of levels of comfort and competency
• Many students are adopting multiple-devices with which they consume content
The Opportunity
• How can XanEdu provide a:– Device neutral delivery– Consistent experience for students with
different technology savviness– Means of replacing paper– Enhance the program’s community– Solution that enhances the overall
student experience– Continuous evolution
• Digital custom publishing• Multi-device access• Dynamic search capabilities• Tools to take notes, highlight,
collaborate• Co-designed with extensive student
input• Hundreds of programs currently usingWinner of:
Benefits• Advanced highlighting, note
taking, and search features• High quality eBook formatting of
content• Robust collaboration tools for note
sharing and printing
Delivery Options• Free XanEdu iPad and Android
apps
Benefits• Offline viewing of course materials• Note taking and highlighting in
Adobe’s free Acrobat reader
Delivery Options• Desktop computers• Laptops
Enhanced PDFsTablet Delivery
Benefits• Seamless integration into
Blackboard or any learning management system
• A single log in for students
Delivery Options• Desktop computers• Laptops• Handheld devices
Benefits• Business case exhibits in Excel
format save students time• The Digital NeXus newsletter
summarizes key tech trends twice a month for program staff & faculty
Delivery Options• Desktop computers• Laptops• Handheld devices
XanEdu iPad App
97% of Students Surveyed Endorse XanEdu’s Approach
- Fall 2010 XanEdu iPad Pilot Study
“I think XanEdu is cutting edge. I think XanEdu is innovative. I think XanEdu is also a visionary in terms of seeing the potential for which education can be facilitated and delivered.”
- J.G Ayodele, MBA Student
Built With Input From Over 500 Executive MBA and MBA Students
XanEdu and Apple’s iPad
• Text area
XanEdu iPad AppBookshelf
New Feature: Advanced Search
Search contents and notes:• Across the entire bookshelf
• Within one XanEdu CoursePack
• Within a single article
XanEdu iPad App
Create a Personal Learning Archive
XanEdu iPad AppHighlighting
XanEdu iPad AppNote taking
What do students think of FolioX?
“Once I started using the XanEdu iPad App, it definitely engaged me more in the course. It’s important for me to be engaged with the course material because it makes
the difference between me liking the class and not liking the class.”
- Yonadav Tsuna, MBA Student
Digital Transformation: What’s at Stake
Play Video
XanEdu iPad App- Please see iPad instructions and tutorials at:
http://www2.xanedu.com/xanapp
Interviews with Students using theXanEdu iPad App
Doug [email protected]
720 883-6787
“Have the courage to follow your dreams and intuition”
Questions?