name of the student name of the university marketing communications1
TRANSCRIPT
MARKETING COMMUNICATIONS 1
MARKETING COMMUNICATIONS
Name Of the Student
Name Of the University
MARKETING COMMUNICATIONS 2
OVERVIEW STRATEGIES OF INTEGRATED MARKETINGEducationEntertainmentSystemsMessagesToolsActivitiesInformation
MARKETING COMMUNICATIONS 3
DEMOGRAPHICS OF CLIENT MARKET
WHO?
WHERE?
WHAT?
HOW MUCH?
FORM – CHANNEL –
PERIOD OF TIME
WHAT WAS IT?
Identifying the Target Audience
Choice of Communication Channel
Message
Budget
Communication program design
Monitoring & Evaluation
MARKETING COMMUNICATIONS 4
MARKETING CAMPAIGN TO TARGET AUDIENCE
Brand’s Credibility & Visibility: Beliefs, Ideas, Attitudes, Advertisement, Impressions & Actions
- regarding a product
MARKETING COMMUNICATIONS 5
DELIVERING MESSAGE TO PROMOTE CAMPAIGN Message Source
Message Format
Message Criteria
Message Structure
Message Style
Message Content
MARKETING COMMUNICATIONS 6
GOALS AND TASKS OF PROMOTION
Informing Reminding
Persuading
TargetAudience
PLC Stages:Introduction Early Growth
PLC Stages:Growth Maturity
PLC Stages:Maturity
MARKETING COMMUNICATIONS 7
THE “AIDA” CONCEPTAction
Desire
Interest
Attention Cognitive (thinking)
Affective (feeling)
Conative (doing)
MARKETING COMMUNICATIONS 8
FIVE FINGER STORY• Promotion
• Personal Selling
• Direct Marketing
• PR & Publicity
• Advertising
MARKETING COMMUNICATIONS 9
CONCLUSION• Marketing Strategies
• Marketing Communication
• Public Relations
• Advertising
• Communication Techniques
MARKETING COMMUNICATIONS 10
REFERENCES John Egan (2007), Marketing Communications, British Library Catologing-
in-Publication Data, ISBN = 1844801217.
David Po-Chedly (2001), Client Management Relationship, Human
Resource Development Press, ISBN = 0874256372.