Denmark update 2016Naples meeting, Den Haag, May 11th 2016

// Mikkel ChristoffersenProject manager, eReolen

Short history of eReolen

2011-12• eReolen opens with

aid from the ministry• All libraries and all

publishers participate• Model is one-copy

multiple-user• Price tiered based on

age (time of publ.)• Big Publishers pull out

2013-14• Big publishers make

their own portal EBIB• One-copy one-user• eReolen keeps on and

EBIB languishes then closes• Negotiations to re-

fusion with a hybrid model• Deal signed

2015• Hybrid model works• Huge success• eReolen promotes the

back catalogue • Bestsellers suffer(!)• Audio books explode

for real• Many big publishers

are worried again

2016• 5 of the 6 biggest publishers pull

out. The biggest digital publisher (Lindhardt & Ringhof) stay!• The big publishers are in-fighting

over digitisation. eReolen and Copenhagen collaborates w. L&R.

• They pull out of audio books too• They lobby politicians to either

enforce ”one model fits all” or preventing libraries from having e-books altogether• eReolen loses 3,000 e-books and

1,000 audio books or 25% and 20%• We’re now looking to re-negotiate

– again!

Lending models1. One-copy one-user: We have four loans

per license. Purchase and management is national as are the reservation queues.

2. One-copy multiple-users: The bread and butter of our platform. Fixed prices based on age or length of audio book and there are local restrictions.

3. Free-for-all: We pay once for all or part of a publisher’s catalogue. It is then free to loan for everybody without local restrictions.

• License: Retail price divided by 4

• From €1.50 to €2.00 and €2.00 to €2.50 for audio books

• For 2016 we’ve paid €800,000 up front. Per loan it’s much cheaper

Current compromise• eReolen acknowledges that publishers need to protect their markets;

especially for new titles while publishers acknowledge that eReolen does not want the license model as the major model.• Most new titles are put in a license model for the first 6 months, then moved

to a click model. Some start in the click model right away, a few exceptions never leave the license model.• Publishers can withhold titles for whatever reason to a reasonable degree• Licenses have 4 loans. The price of the licens is retail price. Licenses are

bought nationally; loans distributed locally.

E-books: loans and titles

Audio books: loans and titles

Jan.-Apr. 2016: Unique users and loans

Unique titles loaned

We loan out more titles than are available … ;)

Popular titles’ share of loans

Users and their number of loans

E-books’ age vs. loans

Loans pr. age Catalogue pr. age

Audio books’ age vs. loans

Loans pr. age Catalogue pr. age

Models

The effect of the one-copy one-user model

Gender and media (Cph.)

Loans and time of day (Cph.)

Loans pr. borough (Cph.)

Age, gender and media (Cph.)

User survey 2016

Consultant Trine-Maria Kristensen• 935 users answer a questionnaire• Focus groups with <30 yo. and

>30 yo. users resectively as well as non-users in two cities• Focus on use and evaluating the

service and the promotion, use of social media and communication in general

”What else do you use?”

23%

16%

14%11%

8%

7%

7%

6%8%

Bruger du andre bog – eller litteraturwebsider?

Litteratursiden.dkMofiboGoodreadsSaxoStorytelAmazonRiidrBibliotek.dkAndet

Kommercielle aktører53%

Biblioteksservices32%

Goodreads 15%

Opsummeret

Thank you

Mikkel ChristoffersenSenior adviser, Copenhagen Libraries

c45c@kff.kk.dkMob. +45 2049 1885