My Social Media Resume

Natascha Thomson

“What strikes you first about Natascha is her incredible positive energy - whether

faced with a new idea, an unconventional approach or a challenging situation.

Combine this with her deep engagement and expertise in social media marketing

and you have a marketing professional for the new age!” LinkedIn Recommendation

Social media is the new shiny object in marketing. But how can you leverage social media to generate tangible results?

Setting up a Twitter handle and counting followers, or creating a Facebook page and counting fans is a common but insufficient approach. But what is the right approach?

I can help you plan and execute your social media strategy, including: objective & metrics setting, resource planning, identification of social media channels & influencers, engagement & content planning, measurement, and the presentation of results.

The Opportunity

Klout Score: 66

Member of the Wolf Pack

http://www.slideshare.net/finnern/sap-mentor-initiative-introduction

http://www.sdn.sap.com/irj/scn/sapmentors

SAP Mentors with SAP CEO Jim Hagemann Snabe & SAP Co-Founder Hasso Plattner.Sporting the SAP Mentor shirt.

Prolific Blogger

Social Media “Aficionada”

A Passion for NetworkingFounder: Silicon Valley Enterprise Social Media Council

Founder: Social Media Aficionados Meet Up GroupPart of the Palo Alto SAP BWN Leadership Team

1st Quarterly SVESMC Summit at SAP in Palo Alto.

#NataschaToTechEd 2010Twitter campaign sent me to SAP TechEd Las Vegas

http://www.youtube.com/watch?v=P6taIiS2TH8

Checklist

Deliver Social Media Expert Networking Sessions

Present SCNotty Video Awards

Support Social Media for “SAP Premium Customer Network (PCN) Mobility Symposium”

Facilitate: “Embracing Inclusion – Driving Innovation“ Workshop (Design Thinking)

Attend SAP Mentor Sessions & Network

SAP TechEd 2011, Las Vegas

Produced SAP Social Media Best Practices

SAPPHIRE NOW Orlando 2011Social Media Ambassador (Twitter, Blogs, Video)

http://sapphirenow.news-sap.com/author/nataschathomson

Social Media ConsultingSAP Areas Touched• SME• Services• Duet• PartnerEdge• Innovation Marketing• Recruiting• WorldTour• Digital Marketing• Cloud Computing• Sales Enablement• Mobility• Business ByDesign

Public Speaking Examples

Professional Development

2 Mentees at SAP

Sylvia Santelli Ingeborg von Beusekom

2 Mentors at SAP

Jeff Stiles Rick Fleischman

“Natascha is one of the hardest working, enthusiastic colleagues I have had the pleasure to work with.

She approached every task with a can do attitude, motivating and inspiring others around her. Her professional attitude and relationship skills really stand out.” LinkedIn Recommendation

Marketing for SAP Community Network (SCN)From 275,000 to 500,000 Business Process Expert Community Members in a Year

Competitive Intelligence at EMCManaged the ECM & Archiving Competitive Team for the $1.8b Software Group of EMC

Partner Marketing at Documentum

“As a Senior Partner Marketing Manager, Natascha supported my portfolio of partners, including the top ISV partnership, Adobe.

She was paramount to the success of that alliance, building out a comprehensive co-marketing plan that is even today still generating interest and demand.

I have never seen someone so persistent and organized. She kept the team on track and is unrelenting in her pursuit of perfection and success.”

LinkedIn Recommendation

CAD Software Start Up Empace

From Hamilton, Scotland to opening the Empace U.S. Office in Pleasanton, CA.Company grew from 14 -50 employees; from £ 1 m to £ 2.5 m revenue in 2 years.

Created and managed the global partner marketing program.

Marketing at Bay Networks* Principal Data Analyst

“Our team ran lead generation campaigns prior to Natascha joining our group, but we couldn't quantify how successful they were.

She developed data mining practices (…) that proved the worth of our programs and enabled us to gain additional funding. It was outstanding work!”

LinkedIn Recommendation

MBA (Honors) at St. Mary’s College, CAMaster of Commerce & Arts, Passau, Germany

Other Interests

Clockwise from left to right: Yoga, volunteering with my husband, kayaking, my cats, the NYT, socializing, the ocean, mentoring.

“A colleague of mine at EMC, Rob Bowlby,

once said, "If I had 5 Nataschas, I could rule the world".

No one statement better sums up Natascha's drive, determination, intelligence and dynamic personality. She is one of a kind and someone you would always want on your team.”

LinkedIn Recommendation

Contact Me

@nathomson YouTubelinkedin.com/in/nataschathomson quora.com/Natascha-Thomsonmarketingaccelerator.wordpress.com SAPMentorsSCN Blog nathomson@me.comslideshare.net/NataschaThomson VimeoGoogle+ Flickr

+1 925 200 5387