BRANDING YOUYour interest is to raise the bar. ~ Trey

Songz

Natascha F. Saunders, M.S., MBACertified Professional Career Coach

“Brands are built on what people are saying about you, not what you are saying about yourself.”

~ GUY KAWASAKI http://www.guykawasaki.com/

04/10/2023 www.theyouthcareercoach.com

Name: Natascha ‘Poochie’ Saunders

Education: UMASS Amherst (BS)Johnson & Wales University (MBA)

Northeastern University (MS) ‘09

Northeastern University (Ed.D) , Current

Harvard Kennedy School, (Exed. Ed. Leadership), Current

CEO/Founder: The Youth Career Coach Inc.

Current: Leadership Professor, Northeastern University and Univ. of Rhode Island

Former Employers: MIT Sloan | Boston University | Johnson & Wales University |State Street | A.G.Edwards |Wachovia Securities | Macy’s/Neiman Marcus | Saks Fifth | Swarovski | Candy Ford Modeling | Bally’s Total Fitness | Reggie Lewis

Hobbies: Tennis, Piano, Cooking, Tae-Kwon-Do

Greek Organizations: Alpha Kappa Alpha | Delta Sigma Pi | Sigma Epsilon Rho

Cool facts: Goodwill Ambassador, Gambia (as Miss Black RI USA ‘06|’07)

Harvard ‘WECAN’ Woman of the Year 2010

About Me

”The unwritten story of me”

04/10/2023

Are you wasting your time?

“It’s not who you know it’s who knows you.” Jeffrey Gitomer

www.theyouthcareercoach.com | www.nataschasaunders.com

#WinfromWithin http://www.youtube.com/watch?v=JX33tc3rCqg

Personal branding, by definition is the process by which we market ourselves to others.

It’s how you position yourself for success using today’s resources.

What is Personal BRAND & why is it important?

04/10/2023www.theyouthcareercoach.com | www.nataschasaunders.com

“People don’t buy what you do they buy why you do it”

~ GUY KAWASAKI http://www.guykawasaki.com/

……. The INTERVIEW

04/10/2023

Many people think personal branding is only for individuals such as:

Who is personal branding for?

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How to discover your Brand? When?

1. Assessments: Myers Briggs/Jung Typology, Transferable Skills, Job Assessment, Habits/Natural etc.

2. Have you ever been called intelligent, humorous, arrogant, networker, or analytical by peers? Ask?

3. Look in the mirror ! What is your Vision?

4. Write your obituary

“Start with the end in mind. ” ~ Stephen R. Covey, The 7 Habits of Highly Effective People

WHEN IS IT IN PLAY?

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IMPORTANT M.I.C.R.O.CREATED BY NATASCHA SAUNDERS ™

Personal Branding Tool Kit

Materials ▪ Business Card, Resume, Cover Letter, References

Image▪ Apparel, Hygiene, Hair Style, Hands, Shoes, Pictures, Avatar

Communication ▪ Introduction, Elevator Pitch, Etiquette (Silent Language-eyes, arms,

legs etc.), Email, Phone, Text, IMReputation

▪ Family, Friends, Associations, Network, Return the favors, Giver

Online ▪ Portfolio, Blog, Website, LinkedIn, Facebook PASSWORDS,

Twitter, Google, Youtube Presentationswww.theyouthcareercoach.com | www.nataschasaunders.com CREATED BY NATASCHA SAUNDERS ™

04/10/2023

RESOURCES

http://www.northeastern.edu/careerservices/ http://theyouthcareercoach.com/Resources.html

(Everything you NEED) http://www.humanmetrics.com/cgi-win/JTypes2.asp (JUNG

Personality TEST) www.Quintcareers.com (Has everything) Books:

How to Become CEO, Jeffrey J. Fox Little Black Book of Connections, Jeffrey Gitomer Ask for it, Linda Babcock & Sara Laschever The Girls’ Guide to Power & Success, Susan Solovic Campus CEO, Randall Pinket

www.theyouthcareercoach.com | www.nataschasaunders.com

04/10/2023 www.theyouthcareercoach.com

QUESTIONS

VISION

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Sample Vision Statement

"If I should die tomorrow, I will have no regrets, I did what I wanted to do. You can't expect more from life." ~ Bruce Lee "If I should die tomorrow, I will have no regrets, I did what I wanted to do. You can't expect more from life." ~ Bruce Lee

"A personal vision statement describes how you see yourself in the future." ~ Natascha 'Career Coach' Saunders

My name is Natascha Faye Saunders and I am a certified career coach, dynamic motivational speaker, highly sought after contributor, best-selling author, and a policy change agent. I am in perfect health in mind, body and soul; while being married to an amazing Christian man. I am a successful social entrepreneur who is worth 1 million dollars. I am able to give full college scholarships to anyone I choose. I live in the penthouse apartment of my dreams and I drive an Ivy Pearl Range Rover w/24s. My parents both have black cards and my godson is very well taken care of. Lastly, I am now known as ‘The World’s Youth Career Coach’, which has enabled me to train ‘Youth Career Coaches’ across the globe through my very own ‘YCC Certification Program’.

Created Sunday, January 8, 2012 at 7:00am

04/10/2023 www.theyouthcareercoach.com

Any Given Sunday…..

Life is a game of Inches…

http://www.youtube.com/watch?v=BnpRvOGZEm8

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Thank you..….