national park centennial displays a guide to attractive and profitable displays featuring eastern...
TRANSCRIPT
National Park Centennial Displays
A guide to attractive and profitable displays featuring
Eastern National Centennial Products
Color Blocking & Vertical Display are key to making your display visually appealing
Ralph Casale – Cuyahoga Valley
Items look better displayed in vertical groups rather than in horizontal groups. Merchandise displayed vertically is more appealing to our eye. Because human beings are vertical shapes, our primal brains are trained to look for and be attracted to vertical shapes. Always put out several facing of a product to attract attention and encourage buying.
Wall Case
The advantage of making your displayin a wall case is that you have plenty of room to cross merchandise. Passport product is a perfect partner for the Centennial products.
Barbara Luna – Appomattox Courthouse
Atom Gunn – Benjamin Franklin Museum
Notice Atom’s clever use of props,the fall branch and stones bring a little of the great outdoors to thisurban setting. Orange leaves contrastnicely with the black slatwall and drawattention to this display.
Wall Case
Four way
Vikki Nickles – Yorktown Battlefield
Find your Park productis another good partner for your centennial merchandise.
Four ways
Renee Capizzi – Assateague Island
Bookmark holders #8065from Clear Solutions are handy to display magnets if you are not using a magnet panel.
Tables
As they say ….if you have it - flaunt it!
Mass out product whenever you can - it’s a proven way to increase sales.
Liz Linehan – Boston Faneuil Hall
Table
Jordan Klatt – Cape Cod Highland Lighthouse
Not every site has space for full size magnet panels. Smaller onesare available on Amazon.com notify your regional manager if you need one.
Individual ornament holders substituteas keychain holders
TablesAll items displayed on different levels so all products are easy to see
Amber Houske - Chickamauga
Reggie Café – Franklin D. Roosevelt
Small space
No slatwall – small spaceNo problem!Jane used a small magnet panel and a plexi bin to display keychains.
Jane Grossman – Carl Sandburg
Parks receiving one color of product
Amber Houske – Fort Donelson
Not every park will receive the fullassortment of centennial product.
Amber still produced this nice display using risers, interpretive text and crossmerchandised with Find your Park product.