national sponsorship opportunities
TRANSCRIPT
National Sponsorship OpportunitiesTHE HERITAGE CREST FOUNDATION
418 GREENE ST. AUGUSTA, GEORGIA 706.849.1054
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
James Brown “Soul of America” Music Festival
The City of Augusta, GA, along with the Heritage Crest Foundation, embraces the legendary James Brown. Mr. Brown is a beloved figure, not only in his home of Georgia & South Carolina, but across the United States and around the World as well. We recognize Mr. Brown, the Godfather of Soul. Please join us, as we honor one of our greatest musical treasures ever, for the First Annual James Brown “Soul of America” Music Festival.
Held in the recently acclaimed “WE FEEL GOOD” city, that hosts the most prestigious golf tournament in the world, the James Brown “Soul of America” Music Festival, a bi-state event (GA/SC) is to be held Memorial Day Weekend, May 25th thru 28th, 2006 with an expected attendance of over 100,000. This historic Festival will televise two of its major events that will air nationally and internationally in selected markets and cable systems across the country.
This festival promises to be the music festival of all festivals; attracting music lovers of all genres, from all over the world. While many festivals celebrate and pay homage to past and living music legends, no other festival will celebrate all music forms like the JBMF.
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
James Brown “Soul of America” Music Festival
From NASCAR fans to Jazz, Blues to Soul and from Country to Hip Hop, more than fifty (50) acts will grace the stages of The James Brown “Soul of America” Music Festival. Each of the fifty (50) acts will pay tribute and celebrate the fiftieth 50th anniversary of James Brown's first release, Please, Please, Please. More than forty entertainers, from the film, sports and music industries, will invite the world to join this 50th year anniversary. The event will be held in historic downtown Augusta, Georgia.
No one entertainer has had as much influence as “The Godfather of Soul, Soul Brother Number 1, Mr. Dynamite, The Hardest Working Man in Show Business.” From Gospel, Hard Rock, Reggae, Country, Jazz and Blues, to R&B and Hip-Hop, one man has changed the rhythm of music twice in a generation and music has never been the same.
James Brown has greatly influenced some of the world’s most renowned artists, such as Michael Jackson, Prince, and Usher. His use of the seventh cord and many harmonic transitions created a smooth sound with an edge of desperation. Thus, James Brown has had the greatest influence on music ever.
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Music Makes The Difference
The City of Augusta, Georgia and the Heritage Crest Foundation’s We Feel Good committee invites people from all over the world to:
“Embrace The Race”
The JBMF is a tribute to America's great Diversity and courage during our most difficult times.The music industry has always been the front runners in coming to the rescue of our most vulnerable. The James Brown Music Festival celebrates the "Soul of America"through music because MUSIC MAKES THE DIFFERENCE.
James Brown “the Godfather of Soul” who pioneered race music in the 60's was one of the most influential figures that unified the nation. Some fifty years later his influence on the social fabric of this country as well as music is more evident today as we see Pop, Hip Hop and Country sensations writing, producing and signing songs together.
The Godfather of Soul will be making appearances at NASCAR events to embrace the race. Join us as the Foreign Minister of Funk performs “Living in America”during this homecoming tour and embrace the race.
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Breaking News …WRDW Channel 12 (CBS)October 4, 2005Organizers for the James Brown Music Festival are using the “We Feel Good” slogan to lure thousands to Augusta for the mega event that is planned for late March..
In March, the Augusta Common will be center stage for the festival, right across from the James Brown statue. Organizer Champ Walkerexpects a crowd between 50,000-100,000.
“This is an international event,” Walker said. An event that organizers hope will pour millions of dollars into the local economy.
“Let’s get together, what we miss is love,” Brown said.
“James Brown brought the races together during the 1960’s. You are talking about race music hew as the pioneer, you’re talking about rap, funk, rock, you are talking about James Brown,” Walker said. The entertainer says it would be good for the local economy.
“If they get that James Brown Festival started that would pay offAugusta’s bills for a year so they don’t have to worry about how they are going to get money and subsidies,” Brown said.
“Now that we are the Feel Good City he feels like this city has turned a corner in reference to him and his contributions and we have an icon in our midst,” Walker said.
“God is good and please please please don’t forget me,” Brown said.
The James Brown Soul of America Music Festival and Celebrity Weekend is set for March 30 through April 2.
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Schedule of Events …Thursday (May 25, 2006)
JBMF Celebrity Golf ClassicJBMF Sponsor VIP Reception at Botanical GardensJBMF 50th Anniversary Celebrity Gala Roast Tribute (Hosted
by Deanna Brown, daughter of James Brown an on-air radio personality)Friday (May 26, 2006)
JBMF Art Show at “Artist Row” on River WalkJBMF Music Showcase at the “Common”JBMF Evening of Jazz at the “Amphitheater”JBMF Evening Music and Celebration
Saturday (May 27, 2006)JBMF Celebration ParadeJBMF River Walk Art Show &” Taste of SoulJBMF Health FairJBMF Music Showcase & Dance/Impersonation Contest at the
“Common”JBMF Comedy at the AmphitheaterJBMF Tribute Concert
Sunday (May 28, 2006)JBMF Sponsors River Walk Jazz BrunchJBMF Music Showcase at the CommonJBMF Evening of Gospel
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Targeted Artist & Celebrities …
Usher Michael Jackson Rolling StonesGladys Knight Aretha Franklin Garth Brooks Brittney Spears Frankie Beverly & Maze PrinceDiana Ross John Cougar Mellencamp George DukeGap Band Hootie & the Blowfish Gil ScottBarry Gordy Justin Timberlake P’DiddyPhil Collins Queen Lattifa Mariah CareyMos Def Common Jay-zO’Jays Jazz Crusaders Quincy JonesTyra Banks Yolanda Adams SantanaChante Moore Mary J Blige Erika BaduAnita Baker Gerald Levert Baby Face The Fugees The Winans Ronnie LawsKirk Franklin Lisa Marie Pressley The WhispersShakira Omarion Pretty RickyMick Jagger Jill Scott John LegendSmokey Robinson Brian McKnight KemBon Jovi Samuel Jackson Chris TuckerAlan Jackson Mick Jagger BonoU2 Allman Brothers Band ZZ TopKeith Urban Jessica Simpson Clint BlackLynyrd Skynyrd Guns N’ Roses Aerosmith
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Festival SummaryWho: James Brown – The Legendary “Godfather of Soul” and the
Heritage Crest Foundation
What: The First Annual - James Brown “Soul of America” Music Festival
This high-profile, four-day celebration, will take place Memorial Day Weekend and will be televised to over 30 million households nationally and internationally. The festival will feature open air concerts, with national and internationally acclaimed artist. More than fifty (50) acts will grace eight stages along with a number of musical showcases throughout the city “Music Shacks” (CLUBS) will jam throughout the evening keeping the city a buzz, all celebrating the Soul of America musical icon
When: May 25th – 28th, 2006
Where: Downtown Augusta, Georgia & surrounding areas
Why Become a Sponsor:
From creating brand awareness and entertaining key clients to increasing traffic, expanding shelf space and increasing sales, the James Brown Music Festival is the ideal marketing platform to form a long term relationship between your branding and our targeted audiences. Clear Channel Communications has come on board as one of our major media partners and has designed a major marketing and promotional campaign as part of the overall marketing effort. The First Annual JBMF expects an estimated attendance of over 100,000 over the four day celebration.
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Festival Capacities Of Main Venues …Host Hotel Ballroom: 1,000
James Brown Gala Roast Tribute
•The Boathouse (On The Savannah River): 400Reception Venue
• Main Stage Performance: 30,000 Plus (Television Taping of James Browns Concert Performance with Special Guest)
•The Augusta Common (Downtown Augusta): 8,000 PlusMain Stage with Day long Entertainment
• The Amphitheater (Downtown Augusta): 1,600 PlusMain Stage Friday and Saturday Evening
• Augusta Riverwalk “Artist Row” (Downtown Augusta): 2,500Café Concerts, Art Show and Taste of Soul
•The Depot (Old Train Depot): 25,000 Plus Main Stage Concert Venue
Music Shacks (Clubs) Throughout The City: 1,200 PlusJam Sessions
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Platinum Sponsor: $250,000Company will be recognized as Platinum Sponsor of the First
Annual James Brown Music Festival (JBMF)Title Sponsor of the James Brown Celebrity Concert held at the Title Sponsor of the James Brown Celebrity Gala TributeTitle Sponsor of our televised one hour James Brown Concert
Performance with special guest to air nationally on selected stations
Sponsor of James Brown’s One Hour Autograph SessionYour company will receive optimum signage and booth
locations (selling/display)Corporate Logo positioned on stage of venues during show and
projection screensName association with our kick off press conference Corporate Hospitality Tent at Title EventsPA announcement at all JBMF events as Platinum SponsorCategory Exclusivity
Television4 billboards in our nationally televised Concert Special 4 billboards in our nationally televised one hour JBMF Special8 commercial announcements to air in our Concert Special8 commercial announcements to air in our JBMF Special30 national on air tune in promotional mentions prior to the
airing of the specialsMinimum of 45 thirty second promos promoting the JBMF (8)
eight weeks prior to the Festival
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Platinum Sponsor: $250,000Radio
Company Name tagged on a minimum of Seventy-Five (75) thirty-second (:30) pre-recorded radio spots in more than 100 markets nationally
(100) one hundred promotional announcements and live-liners within a four (4) week radio campaign in more than 100 markets nationally
Name mention during on-air ticket giveaways and travel sweepstakes
PrintPlacement in national magazine for 2 months
Company name included in our 30,000 direct mailing campaign
Company name included in all in market promotional efforts (press releases, flyers and posters)
Company name included in our 30,000 event schedule guides
3 full page color ads in our 15,000 JBMF Souvenir Booklet Promotion
Title Sponsor receives a (2) week Promotional Campaign developed with your company to increase product/service visibility
200 Tickets donated to a local Youth Organization in your company’s name for Selected Events
Product inclusion in our JBMF gift package in each market
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Platinum Sponsor: $250,000Internet Exposure
Company Logo placed on our JBMF Website
MerchandisingCompany name and logo on official JBMF Weekend
t-shirts, caps and other merchandise
HospitalityReceive two (2) JBMF VIP Weekend Packages each including
hotel accommodations for three (3) nights (Thursday, Friday and Saturday) and 2 round trip airline tickets
20 Tickets To The VIP Sponsors & Celebrity Reception Honoring James Brown
12 Entries in the JBMF Celebrity Golf TournamentRequested number of Tickets To The 50th Anniversary Gala
TributeRequested number of Tickets For James Brown Saturday Concert 200 General Admission, 100 Prime and 100 non-prime seats and
10 backstage passes to the (Fri & Sun.) Concert Performance200 Tickets Per Night To The (Fri. & Sat.) Concert Performances
at Amphitheater200 Tickets Per Night To The (Fri. & Sat.) Concert Performances
At The Common200 Tickets Per Night To The (Fri. & Sat.) Performances At The
Riverwalk25 Parking Passes To All JBMF Events
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Gold Sponsor: $175,000
Company will be recognized as Gold Sponsor of the First Annual James Brown Music Festival (JBMF)
Title Sponsor of the JBMF Celebrity Golf ClassicTitle Sponsor of the JBMF Sponsor’s Riverwalk BrunchYour company will receive optimum signage and booth
locations (selling/display)Corporate Logo positioned on stage of venues during show
and projection screensName association with our kick off press conference Corporate Hospitality Tent at Title Events
PA announcement at all JBMF events as Gold Sponsor
Television2 billboards on our nationally televised Concert Special and
our One Hour JBMF Special2 billboards on our nationally televised JBMF Special6 commercial announcements to air in our Concert Special6 commercial announcements 25 national on air tune in promotional mentions prior to the
airing of the specialsMinimum of 35 thirty second promos promoting the JBMF
(8) eight weeks prior to the Festival
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Gold Sponsor: $175,000
RadioCompany Name tagged on a minimum of fifty five (55) thirty-
second (:30) pre-recorded radio spots in more than 100 markets nationally
(60) Sixty promotional announcements and live-liners within a four (4) week radio campaign in more than 100 markets nationally
Name mention during on-air ticket giveaways and travel sweepstakes
PrintPlacement in national magazine for 1 monthCompany name included in our 20,000 direct mailing campaignCompany name included in all in market promotional efforts
(press releases, flyers and posters)Company name included in our 20,000 event schedule guides2 full page color ads in our 15,000 JBMF Souvenir Booklet
Promotion150 Tickets donated to a local Youth Organization in your
company’s name for Selected EventsProduct inclusion in our JBMF gift package in each market
Internet ExposureCompany Logo placed on our JBMF Website
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Gold Sponsor: $175,000
Hospitality18 Tickets To The VIP Sponsors & Celebrity Reception
Honoring James BrownRequested Number of Entries in the JBMF Celebrity Golf
Tournament30 Tickets To The 50th Anniversary Gala Roast175 General Admission, 75 Prime and 100 non-prime
seats and 5 backstage passes to the (Fri. Sat. & Sun.) Concert Performance
175 Tickets Per Night To The (Fri. & Sat.) Concert Performances at Amphitheater
175 Tickets Per Night To The (Fri. & Sat.) Concert Performances At The Common
Requested Number of Tickets Per Night To The (Fri. & Sat.) Performances At The Riverwalk
20 Parking Passes To All JBMF Events
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Silver Sponsor: $100,000Company will be recognized as Silver Sponsor of the
First Annual James Brown Music Festival (JBMF)Title Sponsor of the JBMF Celebrity VIP ReceptionTitle Sponsor of the JBMF Evening of Jazz at the
AmphitheaterYour company will receive optimum signage and booth
locations (selling/display)Corporate Logo positioned viewed on in Venue
projection screensName association with our kick off press conference Corporate Hospitality Tent at Title EventsPA announcement at all JBMF events as Gold Sponsor
Television2 billboards on our nationally televised JBMF Special4 commercial announcements in the JBMF Special15 national on air tune in promotional mentions prior
to the airing of the specialsMinimum of 20 thirty second promos promoting the
JBMF (8) eight weeks prior to the Festival
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Silver Sponsor: $100,000Radio
Company Name tagged on a minimum of thirty five (35) thirty-second (:30) pre-recorded radio spots in more than 100 markets nationally
(30) Thirty promotional announcements and live-liners within a four (4) week radio campaign in more than 100 markets nationally
PrintCompany name included in all in market promotional efforts
(press releases, flyers and posters)Company name included in our 10,000 event schedule
guidesCompany name included in our 20,000 event schedule
guides1 full page color ad in our 15,000 JBMF Souvenir Booklet
Promotion100 Tickets donated to a local Youth Organization in your
company’s name for Selected EventsProduct inclusion in our JBMF gift package in each market
Internet ExposureCompany Logo placed on our JBMF Website
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Silver Sponsor: $100,000
HospitalityRequested Number of Tickets To The VIP Sponsors &
Celebrity Reception Honoring James Brown4 Entries in the JBMF Celebrity Golf Tournament20 Tickets To The 50th Anniversary Gala Roast150 General Admission, 10 Prime and 10 non-prime seats
to the Concert Performance Requested Number of Tickets For An Evening of Jazz At
The Amphitheater (Saturday Night)150 Tickets To The Comedy Stand Up at Amphitheater150 Tickets Per Night To The (Fri. & Sat.) Concert
Performances At The Common150 Tickets Per Night To The (Fri. & Sat.) Performances
At The Riverwalk15 Parking Passes To All JBMF Events
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Additional Entitlements Available
JBMF EventsJBMF Celebration ParadeAn Afternoon Concert Saturday An Evening Of Jazz at the AmphitheaterSunday Jazz Brunch At The RiverwalkSunday an Afternoon of Gospel
“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown
2006 JBMFSponsorship Opportunities
Join us in being a part of an international event that will bridge racial gaps, celebrate the history and impact of music on our culture, and will bring the stars together for a weekend commemorating the contributions of the “Master of Music,”Mr. James Brown.
The Heritage Crest Foundation promotes racial unity by promoting
the common bond that all people share - The Spirit to Overcome.
For more informationContact the Heritage Crest Foundation
706.849.1054Email: [email protected]
http://www.jbmf.org“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”
– James Brown