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New Delhi Television Limited

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` NDTVs tryst with television began way back in 1988, when itproduced a news and current affairs show The World This Week for

the Government-owned broadcaster Doordarshan. The show proved to

be immensely popular, and NDTV established its image as a credible

private news producer.` It moved on to become the sole news content provider and producer for

Indias first 24-hour news channel, Star News. The companys biggest

milestone was established in 2003, when it launched two 24-hour news

channels NDTV 24x7 in English and NDTV India in Hindifollowed by a 24-hour business news channel NDTV Profit in 2005,

which became a leading business news channel in a short period of

time.

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NDTV was the brainchild of its Chairman, Prannoy Roy, and Managing Director,Radhika Roy.

Prannoy Roy brought a country to the edge of its seat with his innate knack of

translating the complicated facts of election politics and budget number crunchinginto straight-to-the-point analysis. Several years and thousands of anchoring hourson, he has questioned and examined salient facts about how the news affects hisviewers lives. Radhika Roy, as a print journalist in the mid 1980s, was quick to seethe endless possibilities of televised news. With a rare combination of businessacumen, editorial expertise and programming excellence, she has charted the

Companys growth.Along with Prannoy and Radhika, KVL Narayan Rao has also played a vital role inthe transition and growth of NDTV from a production house to a broadcaster. Inhis current role as CEO of the NDTV Group, he ensures that the businessaspirations of NDTV of becoming a global Indian media brand are met.

Under their leadership, NDTV has been home to the country's finest broadcasttalent. Some of the best recognised faces on the network are Barkha Dutt, VikramChandra, Sonia Varma Singh, Sreenivasan Jain, Pankaj Pachauril and SonaliChander. Together with a 550 strong team of reporters and producers around thecountry, they have been instrumental in building the companys brand and

credibility. Vikram Chandra has successfully gone on to lead NDTV beyond news, inthe arenas of entertainment, lifestyle, convergence and outsourcing.

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Corporate ProfileCorporate Profile

y NDTV is among India's top broadcasters and has twenty-three

offices and studios across the country. Its three national newschannels NDTV 24/7, NDTV India and NDTV Profit form the coreof the company.

y Popular talk shows include 'Big Fight', 'India 60 Minutes', 'Walk

The Talk', 'We The People'. It launched the 'United for Justice'campaign seeking support from the citizens to demand justice in three

high-profile unsolved murder cases Jessica Lal, Priyadarshini Mattoo,

Nitish Katara leading to the conviction of the accused. Its campaigns

like the '7 Wonders of India' and 'Toyota Telethon' have garnered

public support and are a commendable attempt at preserving the

environment and India's natural heritage.Its coverage of starvation-

deaths, malnutrition and other human rights violations has forced the

government into action.

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yWith its foray into infotainment channels like NDTV Imagine

and NDTV Goodtimes, the company has become a full fledged

media player and has seen a transformation from the days when

it used to produce a solitary but pioneering show 'The World

This Week'. NDTV has set-up NDTV Worldwide (Media

Consulting), NDTV Convergence (Digital Media), NGEN

(Media Process Outsourcing) and NDTV Labs (Media Software& Technology).

y On 20 November 2009, it was announced that Scripps

Networks Interactive had bought a 69 per cent stake in NDTV

Group's lifestyle content's subsidiary - NDTV Lifestyle.The

transaction, to be completed by the end of the first quarter of

2010, is worth at $55 million. NDTV, will retain a 31 per cent

stake.

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NDTV24x7: This flagship channel from the NDTV

news network is Indias most watched English Newschannel.Winner of numerous awards, including the AsianTelevision Award for Best News Channel, NDTV 24X7 ishome to the finest journalists and TV production team

across the country. We the People and BIG FIGHT aresome of the most popular shows.

NDTVIndia : This 24-hour Hindi news channel standsstrong as one of Indias leading credible news channel

preferred by an audience which seeks quality programmingand pure news, rather than sensational infotainment.NDTV Indias credo is best captured in its tagline Khabar Wahi Jo Sach Dikhaye

Khabardar and Muqabla are some of the most popular

shows.

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y NDTVProfit : NDTV Profit is a 24-hour businessnews channel that has established benchmarks for simple,clear and transparent reporting in the world of business.Besides vast coverage of the daily stock market action, it

is well watched for its breaking news and incisivereporting on economic and corporate developments . Profitat Night and The Car and Bike Show are some of themost popular shows.

y NDTVGoodTimes : The nations very first lifestyle

channel, targeting young and contemporary India is arunaway hit and a market leader.Individualistic shows with quirky and incisive takes bycolorful personalities, who act as their hosts, target anaudience with an unabashed penchant for good living.

From health to new age holistic mantras, from fashion tofood, from travel to luxury must-haves, the channelappeals to the global Indian with his heart on his sleeve,his feet in the here-and-now, and his hand quick to reachinto his pocket for the finest life has to offer.

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NDTVImagine : NDTV Imagine is the first ventureof NDTV in the dynamic and exciting business ofentertainment. The channel was launched on 21st January,2008 and promises to entertain and delight audiences with

a whole new world of Hindi entertainment. Sameer Nair,who is today recognized as one of Indias most creativeand successful media personalities, spearheads NDTVImagine . Karan Johar, one of the most successful filmdirectors in the country, is a creative consultant and brand

ambassador of this initiative.NDTVLumire : Drawing its name from the Lumire

brothers, who brought and conveyed the art of cinema fromFrance to India in 1896, the channel will tend to the long-neglected needs of discerning movie enthusiasts. It will

source the finest films from world cinema and premier themin Indian theatres . NDTV Lumiere is a partnershipbetween NDTV Imagine, Manmohan Shetty founder ofAdlabs and Sunil Doshi, film activist, festival jurist andcritically acclaimed filmmaker .

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` NDTVImagine Showbiz: NDTV Imagine Showbiz is a 24-hour Bollywood Business & Entertainment channel. TheChannel was launched on August 15th, 2008.Imagine Showbiz is driven by the guiding philosophy of

Celebrating Bollywood. Channels programming showcasesupdates and coverage of the latest happenings and presentscomplete features and presentations on the people, theproducts and the business of Bollywood.

` NDTVHindu: Indias two most credible media housesNDTV Ltd. & The Hindu came together to launchChennais first & only city-specific English News &Entertainment channel NDTV HINDU. This channel ofNonstop programmes for Nonstop Chennai, covers

breaking news & current affairs as well as user-friendlyinformation on the hottest eateries, latest gizmos in town &best shopping and hangout destinations in the city. Everyprogramme reveals a new facet of Chennai & around,offering news that is authentic, credible & entertainingwith a young & enthusiastic team of anchors & reporters.

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DepartmentsDepartmentsEditorial Department consist of 3 SectionA] Reporters Section: This section breaks down into 4 partsI] General Desk: These desks consist of general reporters who

suppose to cover every stories happening around their respectivecities whether it is related to politics, community stories, social

issues, etc.2] Entertainment Desk: This desk is completely different from

other desk as the reporters of this section are supposed to followeach and every entertainment stories.

3] Sports Desk: Reporters here in this section are only supposedto follow sports news, until and unless there is no sports eventhappening around the city.

4] Trainees and Interns Desk: In this section you have trainees

and interns.

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B] Edit Base: This is the life of each and every media house. Because

here at the edit base you have raw footages been edited and given

another life to those footages which can be used to telecast on the news

channels. Edit base breaks up into 2 parts: 1] Final Cut Pro (FCP): This is the software which normally used in

every media house to edit raw footages.

2] Stand Alone Section: This section is basically for reporters , because

when professional editors are busy, here in this section reporters cancome and just cut those parts which they want to be edited and then

the editors would come and edit it.

C] Graphics Department: In this department you have all the graphic

designers with great artistic skills. Mostly, you can see graphicsdepartment in magazine house.

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Technical Department consists of:

1] Production Control Department: Production in any form is goal-

oriented so that maximum product output is achieved with minimum

workflow errors - human, mechanical or managerial. That's the importanceof a production control department. To maintain a pre-determined

production standard. Thus, the structure of a production control

department should be one that maintains strict oversight of all details of

production from quality control and quality assurance to final wrap. Thefinal wrap of a sequenced phase of production should be observed by the

production control department as a mechanism that is linked to the first

steps of production. This is particularly important in terms of how

production is scheduled. Production control is responsible to insure thatproduction functions flawlessly and in as timely a manner as possible.

Correlating production scheduling with production operations reveals a

successful production control.

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2] Master Control Room (MCR): This section is the most

important part of the electronic media house, because you

have each and every studio and outdoor broadcasting vansare connected. Here, in this room you have all the recordings

happening with the help of cameras which is used to shoot a

particular show or any other event and also OB vans are

connected to these rooms with the help of satellite. In thisroom you should have highly qualified engineers to operate

these machines.

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VT library MCR

Working place NDTV office in India bulls bld

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4] Ingest Room: Ingest is a term used in broadcast that refers to the processof transferring content to a digital editing or storage system. In consumerspeak, it means recording video material on to a hard disk recorder. Thewhole process includes digitizing the signal, compressing the digital datastream to reduce the amount of data stored and finally, storing the data as a

file on a hard disk. In this room tapes are ingested, like a tape consists ofmany footages and a reporter requires a particular footage then the reporter

gives the in-counter and out-counter number of the footage to the engineer

and then it is been ingested. ] Camera Department: In, this department you have camera persons and all

the equipments which is necessary for the shoot like highly-equipped cameras,tripod stands, Mini-DVS, etc.

5] Up-link Room:After, ingesting tapes, then the reporters need to up-linkthose footages to their head office and then it is been telecasted on television.

6] VT library: Video tape library here you can find each and every tapes andfootages the reporter requires.

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Interview

Q] Are you been paid extra for the over time?A} Look theres nothing called overtime in this media world, you are not

working in any sales company or bank. Myself being a reporter need to be

always present at those places where I we could find a hard and breaking

news which could boost up our news channel whether I need to waitthere for the whole day or night. I am an entertainment reporter but just

For an example, I would like to explain you that while 26/11 whole of the

Indian media was present at Taj and were reporting continuously for all

3 days, but the only difference was the reporters were given break while

this period of time and they were replaced by other reporters. So, theres

nothing called overtime.

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Q] Problems they face while working?

A] From past 7 to 8yrs I am working in this organization, so I

have never faced any problems while working. My were seniorswere quite co-operative here in the beginning of my career so they

always helped me in difficult times and were always free to

answer my queries, not only mines but others to who started

their career with me. And each and every facilities were providedhere in the office and all the latest technology were available in

the office.

Q] Are you happy with the salary you receive here?

A] Yes, obviously that is why I am still working in this

organization and would love to continue working till the time I

am satisfied with the salary and the facilities I receive here.

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Q] Are you happy with facilities provided to you, like

promotion, etc?

A] Look, I just said you in the last question that we arecompletely upgraded with all the latest technology so this is one

of the main and notable points which makes us happy. And

when it comes to talks like Promotion, it completely depends on

the performance of an individual, how he works, and the qualityin the employees work and how it benefits the organization.

And leaving these facilities we are also happy with the other

facilities like the canteen were you find a good and healthy food

, Pick and drop services are also been provided by theorganization and etc so I am happy with the facilities that I

receive here.

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O] How do you people get motivated here?

A] The salary we receive here (laughs.), as I said that our seniors are

very co-operative so they always appreciate our work or whenever there is

some mistake they dont pounce on us, they help us out with this we feelmotivated and keeps our interest always on in our work. And also the

working condition here in the office is always very healthy so we never feel

pressurized but always feel motivated.

Q] Best thing about the organization?A] There is nothing left to say for me about the organization, I would just

love to that its FUN working here.

Q] Where do you see yourself after 5yrs?

A] Everything depends on the performance of mine so I wont comment on

this question. But, obviously I would work hard to see myself as the head

of the Mumbai bureau.

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`

NDTV's infotainment channel NDTV imagine had been criticised bychildren's rights groups accusing it of "exploitation of infants" in its

Reality Show "Pati, Patni aur Woh"(Husband, Wife and the other

one), a program inspired by The Baby Borrowers of BBC. National

Commission for Protection of Child Rights(NCPCR) and the Womenand Child Development ministry (WCD) has asked NDTV Imagine to

stop the telecast of this reality show.

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Notable personalitiesNotable personalities

Dr. Prannoy RoyExecutive Chairperson NDTV Group

Vikram Chandra

Chief Executive Officer

NDTV Convergence & NDTV Networks

Barkha Dutt

TV journalist and columnist and

Group Editor

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Vinod DuaAnchor, political commentator, election analyst,

producer and director.

Sreenivasan JainAnchor, Managing Editor

Latest Awards

NAB 2008 International Broadcasting Excellence Award -NDTV LabsCBA-Thomson Foundation Journalist of the Year Award -

Sutapa DebCBA-IBC Award for Innovative Engineering - NDTV Labs

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New Delhi Television Limited.