ne prep web
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The Ready CampaignReady is a national public service campaign
sponsored by FEMA in partnership with The Advertising Council
Mission is to educates and empowers Americans to prepare for and respond to emergencies, including natural disasters and potential terrorist attacks
Goal is to get Americans involved and ultimately increase our nation’s level of preparedness through awareness and partnership
The Ready CampaignReady America/Listo
Pets Owners Older Americans Individuals with Disabilities
and Other Access and Functional Needs
Military Families
Ready Business/Listo Negocios
Ready Kids/Listo Niños
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Ready asks individuals to dothree key things
Get an Emergency Supply Kit
Make a Family Emergency Plan
Be informed about different types of emergencies and the appropriate responses
Spreading the Ready Messagewww.ready.gov & www.listo.gov
1-800-BE-READY & 1-888-SE-LISTO
PR and media outreach efforts like National Preparedness Month, Resolve to be Ready and MiLB
Collateral materials
Public and private sector partnerships
Citizen Corps partnership
State and locality localization
Public Service Advertising
Campaign MilestonesReceived more than $844 million in donated
media supportAs of May 30, 2010:
2.57 billion hits and 47 unique visitors to www.ready.gov
400,000 calls to 1-800-BE-READY and 1-888-SE-LISTO
52 million brochures requested or downloaded from the Web site
Emergency Preparedness is Leveling Off
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How You Can Get InvolvedHost emergency preparedness trainingHost an emergency preparedness fairShow Ready’s instructional videosDistribute preparedness informationLink to Ready.gov from your Web siteSign up for Ready updates by visiting
www.ready.govParticipate in National Preparedness Month
National Preparedness Month (NPM)A nationwide effort organized by Ready each
SeptemberEncourages Americans to take simple steps to
prepare for emergencies in their homes, businesses and communities
2010 marks the 7th annual NPM and has grown from 80 organizations to 3,200 (!)
NPM Coalition is open to all public and private sector organizations
Currently there are approx. 1,200 organizations registered
NPM 2010
Focus: The TeamAction Personal
responsibility
NPM Resources NPM Web site includes:
Comprehensive Tool Kit that includes:Ideas for hosting preparedness eventsSample e-mails and newsletter articlesTemplates for posters and bill stuffersWays to partner with local organizations
Success StoriesLearn what other Coalition Members are doing for NPM
Event CalendarCentral listing of all NPM events around the country
Register to Become a NPM 2010 Coalition Member!
Organizations must register each year
Sign up is easy!• Register at
www.ready.gov • Click on the NPM
banner• You will receive
notification via e-mail when you register
• Members will be listed on the NPM Web site
