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Enabling Mobile Proximity Commerce

‘Loka App: Mobile Proximity Marketing’

Neil Garner, Chief Executive and Founder

e: hello@proxama.com t: +44 (0)20 3668 2888 www.proxama.com | |

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Proxama PLC (LSE: PROX) is an International mobile proximity commerce and payment solutions company.

Proxama’s Digital Payments division enables Banks and Card Processors to deliver end-to-end payments solutions including EMV enablement, Electronic Pin Delivery, tokenization and card issuance management. We securely transition customers card portfolios onto mobile for Near Field Communication (NFC) contactless payments.

Proxama’s award-winning mobile proximity marketing platform, TapPoint®, connects physical and digital assets via mobile to increase consumer engagement, retail sales and loyalty across a network of high footfall locations.

About Proxama

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Loka Proximity Marketing

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Loka Proximity Marketing

Many global brands are working with our platforms

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Connecting physical assets with mobile consumers to drive commerce

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RIGHT PLACE: Engage your app users by adding

contextualised messaging based on exact location.

RIGHT TIME: Take advantage of dwell time, when your customers have a

spare moment to think about your brand.

RIGHT FRAME OF MIND: Advertise when your customers are relaxed, seated

and looking for something to occupy themselves.

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Imagine a Hyper-Local Mobile Advertising Network!

Loka Proximity Marketing

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Discover an easy, context-rich customer user journey

1. A beacon triggers an app to send a notification, with campaign intelligence from Proxama’s TapPoint® Software Platform.

2. The mobile user deep-links to any page within the app or mobile website

Loka Proximity Marketing

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What is Mobile Proximity Commerce?

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Connecting the physical with mobile to drive commerce

Loka Proximity Marketing

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A nation of smartphone addicts

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More than two in three UK adults - about 35 million people - now have a smartphone Deloitte, 2014

Mobile devices account for over 50% of time spent online in

the UK Global Web Index

One in six UK adults who own a smartphone look at their phone more than 50 times a day Deloitte, 2014

Smartphone penetration rose by 10% (2013 – 2014) for those aged 55 and above Deloitte, 2014

Loka Proximity Marketing

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The mobile advertising landscape

On average U.K. consumers use 24 apps per month, although more than 80% of their time is spend on just 5 apps Forrester Research, 2014

Mobile is now 14.1% of all UK advertising spend - double its share of the online ad market since the first half of 2012 Internet Advertising Bureau

59% of smartphone users are prompted to use their device

by ‘other media’ Internet Advertising Bureau

Out of Home advertising prompts 25% of smartphone users Internet Advertising Bureau

Loka Proximity Marketing

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The UK high street is diversifying and becoming far more than just a shopping destination. Cities and towns across the

UK are developing into vibrant destinations with cafes, restaurants, local events and tourist attractions to entice visitors

back to the high street.

The new tech savvy visitor demands far more from their high street than ever before such as free Wi-Fi and other digital

services.

UK merchants are embracing this change with new innovative retailing techniques to entice customers in-store, with

many retailers leveraging social networking and digital channels to engage their customers.

‘90% of retail sales occur in physical stores’ A.T. Kearney, Consultancy

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What is Loka? Loka engages shoppers on their mobile as they pass your store in Norwich.

Deliver exclusive offers and incentives to entice customers in-store and to purchase more.

Neil Park, E-Commerce Manager, Jarrold & Sons: “Being part of a city-wide mobile service gives

us access to a large user base, helps drive footfall and appeal to a younger audience.”

Loka Proximity Marketing

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Loka useful for consumers on the move

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Loka for Cities

Loka provides users with information and innovative ways to interact with their city

Deliver relevant information to increase footfall in the city and interactive experiences for users to discover more

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Loka deployed in high footfall locations

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Find out more

www.LokaApp.com +44 (0)1603 760 060