neil mcphedran's top 5 for the future of advertising in 2014
DESCRIPTION
Here's my presentation from the BCAMA breakfast series (http://www.bcama.com/events/breakfast-speaker-series/), where I participated on a panel with @lance1098 @ChrisStaplesVan & @mkrafty regarding the future of advertising. We each separately presented our five, then discussed, took audience questions, and bantered a bit. On a few slides I've appended some reference links to learn a bit more.TRANSCRIPT
5 Predictions For The Future OfAdvertising
Neil McPhedran @digiwallet007
1. PhysicalBecomes Digital
1. Physical Becomes Digital
A. CONNECTED DEVISES = WHOLE
NEW SOURCE OF DATA
1. Physical Becomes Digital
The Eye in Your Home: Google + Nest Google Buys Nest NYTimes: Google + Nest
1. Physical Becomes Digital
B. “PLUGGED-IN” AD MEDIA
YOUR BRAND HERE
2. Consumer’sWallet IsNow Digital
2. Wallet Is Now Digital
BRICKS MEETS CLICKS
2. Wallet Is Now Digital
B. VAST OPPORTUNITY TO
IMPROVE LOYALTY PROGRAMS
A. EVERYTHING IS NOW A SHOPPING/
SELLING OPPORTUNITY
2. Wallet Is Now Digital
NFC vs. iBeam
VHS vs. Beta
RETAILERS STEP UP PAYMENT INNOVATIONUsing Your Smartphone as Your Hotel Room Key
Why iBeacon is under-hypedWhat is Apple's iBeacon
iBeacon vs. NFC What is NFC & why is it in your phone?
3. Less Choice is More
TED TALK: BARRY SCHWARTZ ON THE PARADOX OF CHOICE
Paradox Of Choice:
a. Purchase Paralysisb. Buyer Remorse
3. Less Choice is More
3D PRINTER
3. Less Choice is More
BEWARE: !
SHIFTING DESIGN + DECISION MAKING TO CONSUMER
3. Less Choice is More
CURATED CHOICE
4. Advertising’seconomic modelneeds to reinvent
“Advertisers Should Act More Like Newsrooms”
Harvard Business Review
Campaign Model Newsroom Model
HOW DO WE PRICE THIS AD?
5. CRAZY PREDICTION:
5. Turn Off, Go Analog
A. CONSUMERS STILL TRUST
TRADITIONAL MEDIA ADS MORE …
NIELSON
B. DIGITAL/SOCIAL REFUGE
Thank You.@digiwallet007