INTRODUCTION

Worldwide Leader in Trendy Designer Wear

Mr. Marcus’ history of helping out our community inspired us to start our new campaign

Campaign to ensure our local Dallas Children have adequate clothing for back to school

Help to alleviate parents of the rising education costs Ensure that kids will have proper clothing for the colder months Prevent Bullying Build Confidence Boost Grades

POVERTY IN DALLAS “The Census Bureau study findings

in 2011 ranked Texas as 6th

highest in the nation with 17.3

percent”

Economically disadvantaged

children make up nearly 78 percent

of the district's enrollment this year,

closely trailing the Dallas school

district, which has an 84 percent

poverty rate.

Irving Homeless students at the end

of 2008-09 school year: 1,005

“socioeconomic factors such as family income, neighborhood poverty, parental education levels, and parental occupation are more significant in explaining differences in educational achievement than traditional factors such as race, ethnicity, and immigrant status.”

WE ARE PROPOSING…

Hosting a Fashion Show Asking the top tier InCircle credit card holders to

consider donating points earned to our organization for us to convert to cash

A week long in-store campaign where 2% of gross profit will be donated to Keeping Kids Dressed for Success

WE ARE PROPOSING…

Hosting a fashion show Attendees InCircle Points Donation Date 2% Gross profit donation and Clothing drive

Our partners Big Brothers Big Sisters Boys and Girls Club of America

FASHION SHOW FUNDRAISER

SAVE THE DATE Neiman Marcus will host

a fashion show To raise donations to help

the under-privileged kids

May 21, 2014 Invite loyal upscale customers

to attend the event via e-mail

June 21, 2014 Fashion Show event featuring

the next season’s latest fashion

FUNDS

• InCircle credits point donated Credit card holders

• Fashion show tickets sold Most loyal customers

• Sponsorship fees 10 companies

• 1-week sales proceeds campaign - 2% gross profit will be donated

Fashion Show 2 Percent sales, clothing donation

05/15/2014-08/01/2014

Planning

05/15-05/17 Talk to the Neiman Marcus CEO about the project.

05/17-05/29 1. Create flyer/invitation for the fashion show2. Give it to the customers of the Neiman Marcus members.

Put our clothing-drive boxes in every Neiman Marcus store.

05/30-06/10 1. Train staffs 2. decorate the show site.

Train staffs

06/11-06/20 1. Remind our customers via email2. Ask companies to put their ads.3. Advertise the fashion show, donation event by putting ad in all the Neiman Marcus stores.

Advertise the 2% donation event

6/21/2013

07/06-07/15

Fashion Show 1. Pick up donation clothes from Stores2. Give donation to the non-profit organizations

Timetable for the event

RESOURCES

Fashion show Fliers/ advertisements in stores Staffing for the event Physical facilities Insurance Clothing Security Other miscellaneous

BENEFITS

Raise awareness for poverty among Neiman Marcus customers Community

Social benefits Relieve financial burdens to low-income families Collaboration with non-profit organizations Students will gain confidence at school

Donations Estimated donations = $754,433.22 Clothing to non-profit organization partners

14

Budget

IncomeCredit Card Points Conversion to Cash

($75,000)

Sponsorship Advertisement Revenue

($20,000)

2% of Gross Profit for one Week

($644,725.42)

Fashion Show Ticket Sales($30,000)

ExpensesFashion Cost

($2,810)

Donation Cost($5,192)

Physical Facilities($5,100)

Advertising($5,000)

15

Budget

Total

Income

Expenses

Profits

769,725.42

(15,292.00)

754,433.42