net natives case studies 2013
DESCRIPTION
Net Natives 2013 client work. Online advertising services, innovative software and apps. Including what we do, how we do it and why!TRANSCRIPT
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YOUR CHALLENGES
REDUCED FUNDING
INCREASED COMPETITION
SHRINKING CUSTOMER BASE
CHALLENGING POLICY ENVIRONMENT
LACK OF TIME
FAST MOVING TECHNOLOGIES
RELUCTANT STAKE HOLDER INVOLVEMENT
MANAGING BRAND CONSISTENCY
MEASURABLE ROI
AUDIENCE CHANNEL SHIFT
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Increased fans by 17,000
600 relevant enquiries
Increased
1,000%
7,500 social RSVPs
96% response rate
68 qualified leads
59 alumni enquiries
“We saw a brilliant response from our campaigns with Net Natives… an incredible return on investment
– the best response for our lowest spend”
UNIVERSITY OF GLASGOW
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“...not only are they a pleasure to work with, but they know the market inside out”
HEAD OF MARKETING SPASHOLT AND ANDVOVER COLLEGE
HEAD OF MARKETING SPASHOLT AND ANDVOVER COLLEGE
HEAD OF MARKETING SPASHOLT AND ANDVOVER COLLEGE
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Reduced cost 80%
Improved quality 60%
Increased likes 1,000%
40% applications generated 20% budget
100%
Over 50 million views
“...the best business decision we have made”
ST CHRISTOPHER’S FELLOWSHIP
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Thursday, 18 July 13
DIGITAL CONSUMER
BUY
ADVOCATE
BONDEVALUATE
AWARENESS
ENQUIRE
Adapted from McKinsey & Co’s “The Consumer Decision Journey”
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Thursday, 18 July 13
Online & Facebook Remarketing
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Thursday, 18 July 13
CHOOSE FROM A VARIETY OF ENGAGEMENT APPSMANAGE YOUR PROMOTION, COMPETITION, QUIZ, SURVEY,
BRAND, FORUM, CUSTOMER SERVICE, RECRUITMENT
SOCIAL ENGAGEMENT & LEAD GENERATIONBIG TOP SOCIAL MARKETING SOFTWARE
SCHEDULEPOSTS
MANAGE LEADS & ENQUIRIES
CREATE EXTERNAL LANDING PAGES
COMPARE MOBILE & DESKTOP USE
WWW
%BIRD’S-EYE VIEW OF YOUR CAMPAIGNS
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MOBILE-ENABLED
APPLICATIONS
EDIT IMAGES &
CONTENT
CERN is a scientific organisation that’s trying to understand the science behind the universe – Net Natives is the company
that understands the science behind Facebook
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THE RESULTS7,500 social RSVPs170 relevant enquiries within 1 month17,000 relevant Fans increased within 3 months
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THE RESULTS
9 out of 10 entries from mobile phonesEdgerank optimised
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THE RESULTS...200 competition winnersPosts scheduled for optimal impact
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THE RESULTS...50% mobile use350 enquiries generated prior to country event
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THE RESULTS...Mobile & Desktop entry uploads138% increase in viral reach240% increase in talking about
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THE RESULTS1398 visits to the forum in first monthOnboarding strategyIntegrated into the page content
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THE RESULTS...Facebook Email Targeting campaign 59 alumni enquiries in first weekGrowth in LinkedIn by 100 in first weekIncreased reach by 126,000
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THE RESULTS...The “impossible campaign” generated 138 enquiries through social advertising
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THE RESULTS...1257 responses100% enrolment
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THE RESULTS...Reduced cost per enquiry by 80%Improved quality of enquiry by 60%Video testimonials for remarketing
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THE RESULTS...1500 users view job of the week each weekFAQ app and dedicated 1 hour live chat primary source for customer serviceApps appended against CERN page and CERN Jobs pages
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THE RESULTS...
Facebook highest source of trafficPrimary employee referral scheme
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THE RESULTS
46,000 searches for “clearing courses” in one day
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Top Tips
• engage with a purpose (data is king)
• Bond - Engage - Advocate
• always consider the contacts’ contacts
• consider integrating “change your status” in your onboarding campaign
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DIGITAL CONSUMER
BUY
ADVOCATE
BONDEVALUATE
AWARENESS
ENQUIRE
Adapted from McKinsey & Co’s “The Consumer Decision Journey”
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Thursday, 18 July 13
SUPPORTING THE SECTOR
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Thank you
Any Questions?
Steve Evans
t: 01273 734 640m: 07590 414 990e: [email protected]
@steveevo @netnatives
Thursday, 18 July 13