neuro marketing r&s
TRANSCRIPT
NEUROMARKETING? BONKERS
DO NOT UNDERSTAND THE DETAIL BEHIND BRAIN ACTIVITY YET
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00.5
11.5
22.5
33.5
44.5
5
Biometrics based results
Biometrics based results
NO STAND ALONE INSIGHT
Positive or negative?
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Consumer reported emotionsBiometrics based results
ADDITIONAL INSIGHT?
1. LOW BASE SIZES DUE TO HIGH COST OF EQUIPMENT
2. UNACCOUNTED FOR INFLUENCES
IF THERE SEEMS TO BE A NEW INSIGHT, IS IT RELIABLE?
DO CLIENTS INVEST IN NEUROSICENCE / BIOMETRICS?
THEY DO- THINK IT COULD REVEAL NEW INSIGHTS- TO SHOW THEY ARE BEING INNOVATIVE
THEY DON’T- A RISKY WAY TO SPEND ONE’S BUDGET- MOST DO NOT SEE THE VALUE
SO WHY AGENCIES INVEST IN NEUROSCIENCE / BIOMETRICS?
TO SHOW THEY ARE INNOVATIVE IRRESPECTIVE OF WHETHER IT ADDS VALUE TO THE CLIENTS
COULD IMPACT CLIENT TRUST
IT’S BONKERS