AS MEDIA

AS UNIT G321FOUNDATION PORTFOLIO IN MEDIA

RESEARCH AND PLANNING

Candidate Name

Candidate Number

Centre Name

Centre Number

Kyle Funnell

2055

The Leigh Academy

YOUR ASSESSMENT MATERIALS 

Copy and paste these e-stickers onto your work when instructed to do so by your teacher.

Target Audience

A target audience is a specific type of person described by age , gender and social class.

Age

You should a describe a person using an age range of ten years or less.

Gender

You should describe a person using male or female. Only one gender should be used and never use ‘both’.

Social Class

You should describe a person using a category of A to E depending on their job.

Occupational Social Groups - A

Group A consists of mainly high class, prestigious people with a large paying income. The people in this group tend to live on owner occupied houses which do not come at a small cost. Most tend to own multiple homes, for example in other countries, showing they can afford to take expensive holidays. They are also known to drive nice, expensive cars.People in this class do not commonly engage with social media, film and music due to their busy lifestyle and job.

Representing and appealing to social groups

Social group C2

This magazine can link to many stereotypes associated with this social group. For example, this social group is stereotyped to watch 4-5 hours of television a day, and can be linked to supporting and enjoying sports which are broadcasted daily on TV or consist of large events which occur yearly and are shown on television and in magazines, for example Moto GP. As well as the involvement of enjoying and watching sport, this magazine can be aimed towards this social group because they can be known to show interest in motor vehicles including motorcycles, as they would like to own one themselves. As well as this, this magazine does not only show it as being a sport, but shows it as having a social and leisurely side, which is what would also attract this social group, due to their stereotypes.

The angles and positioning

Physical TechnologyCameras would be used for multiple reasons. From photographing people and still images to recording and filming live action shots and clips which could be used and edited. When doing this, the studio is set up with the right equipment, lighting and colours so that the photograph and recordings are at the best quality they can be.

Digital TechnologyWhen taking multiple photos during a photo-shoot or filming clips for a movie or music video for example, the computer hardware needs to be large to allow all of the clips and photos to be stored for future use, for example editing. As well as this, memory cards with large storage capacities are used because when filming, because multiple shots are taken of the same scene, resulting in a large number of clips. This means a large memory card would be required so these clips could be saved for editing later.

SoftwareWhen shooting clips for films and taking photographs in, for example a photo-shoot, the computer hardware needs to be up to date so the best qualities can be met when editing and altering the film clips and photographs. Programmes such as Photoshop

Researching the Preliminary Exercise

This magazine is very representative of young adults and teenagers who participate in school or are new to secondary school. We know this because of the distinctive subtitles on the front cover which relate to articles inside the magazine later on. This is not only representative of students but it also appeals to students. We know this because of the designs and features on the front cover of the magazine. For example a female student has been used as the main image on this front cover. This is the first thing the customer would see when purchasing this magazine, so they would sharply know that it is aimed at young adults/school students.

The colour scheme of this magazine consists of very bright, bold colours which distinctively catch the consumer eye, especially one of younger years.

Q Magazine is a magazine which talks about and includes daily news and facts about music, artists and the music industry in general. This copy is aimed towards the younger generation such as young adults and teenagers. This is because the cover features bright, luminous colours which distinctively catch the eye. As well as this, the use of Tinie Tempah, who is a modern rapper, also shows that this copy is aimed at younger ages as he appeals to this generation.

The main image features a music artist, where what he is wearing matches the colour scheme of the rest of the article. This shows organisation and a sense of seriousness. The image show the artist with quite a serious and stern look which shows this article may be serious, or contain a lot on this artist. The look on the artists face may be contradictory to the rest of the magazine because this magazine is not known for being very serious.

The text used throughout the front cover of this copy can be quite relevant to the age range this copy is aimed at. This is because of the graffiti, cartoon like font that is being used.

Vibe magazine is similar to Q magazine but tends to have a more serious tone and setting. This magazine is also aimed at teenagers but also aimed towards older, more mature people as well. This is due to the more serious tone of the magazine, as well as the more mature content.

The artist being used on the front cover of this magazine is Eminem, who is a rapper. His music is mainly listened to the younger generation, including teenagers and young adults. But what contradicts this is the serious look on the artists face, which gives the idea that the article is about him and will feature mature and serious content, which is where older people will be interested.

The mast head is being overlapped by the picture of Eminem. This also shows that he shows a sense of importance in this article. Not only this, but the use of the image being large suggests that the article inside contains very interesting and significant information, which catches and interests the eyes of people who see this magazine.

Unlike the copy of Q magazine, the font used in this magazine has a more serious effect, as does the mast head. The mast head and font in this copy also sets the colour scheme of this front cover. The background colour of this magazine mixes with the main image, due to the darker colours.

Vibe magazine also meets the conventions of a music related magazine. This I because of the eye catching fonts, colours and images.

Which Forms and Conventions Will Be Used in My Design and Why?

• I will be using images of students.• I will use a distinctive font.• I will have an eye catching colour scheme.• I will be using individual subheadings.• The image of the student will be in the centre and

subheadings will be to the left and right of it.