Introductory Page

L.A Clubhouse

Los Angeles? In USA?

L.A stands for?

L.A ClubhouseLuxury Affordable Clubhouse

Jalan Barat, Petaling Jaya, 46200, Selangor Darul Ehsan.

Nature of business

Generally

business of hospitality

and recreational

Service industry

L.A Clubhouse

Enjoyments and

relaxation

Healthy lifestyle

Awareness of a routine

checkupGourmet

• To educate Malaysian to practice healthy and relaxing lifestyle. 

• To build up the good relationship among the citizen in a green environment

Objective

• Healthy body, healthy mind and healthy lifestyle

Vision

• To develop a safe and healthy neighbourhood• To provide healthy and relaxing services • To provide services and products which are

certified HALAL by JAKIM

Mission

Executive Summary

ConceptRunning a clubhouse Hospitality and recreation field Natural environment for

relaxationWithout their works temporarily Improve their health condition

and have a more peaceful life.

Various type of servicesSport games facilitiesFood and beverageHealth care servicePhysiotherapy Monitoring nutritionProvide more job opportunitiesSpa, massage and sauna

Few main competitorsTargeting different segment of

peopleWe provide more affordable and

reasonable prices to publicOur facilities are more

modernism Integrate many facilities Making clubhouse as number 1 in

Klang Valley

Long term (Future Plan)

Tier with other clubhouses in other states

Increase segment and market size

Financial Targeting 600 customers in 3 yearsProfit come from restaurant and

health care centerEach shareholders contributing RM

1 millionOpening for any party, individual or

company

Company summary New exciting place for relaxation

and enjoymentsPartnershipRun with memberships200000 square feet Green environment Activities suitable for different

age groups

Products and Services Clubhouses’ members increase

linearlyFinding a place to relaxLimited choices We provide green environment

and relaxation environment

1. Sport CentreGather all kind of sports3 basketball courts (1 indoor and 2 outdoor)6 badminton courts and a VIP courtSnooker rooms and tables, 5 pool

tables

A football field, futsal courtCycling trackGynasium 120 lockersSwimming pool

Food and Beverage French food Spanish Food Café and desserts

Health care centerKeep track of healthy lifestyle of

our membersMonitor and screen for their

health Physiotherapy & nutrition

services First aid purposes Therapeutic purposesMedical and Body checkup

Spa, Massage and SaunaTop quality of spa technologies

and professionalisms10 rooms for sauna purposesThai styleBali style

Competitors

Factors

Trropicana Golf

&Country Resort

Royal Selangor

CLub

Size Largest(35,303 square meter)

Large

Price Expensive Affordable

Location P.J. Kuala Lumpur

Target Segment High Class Medium to High Class

Sport facilities Same as listed with extra squash, Table Tennis, Bowling, Library

Same as listed with extra Hockey Field and Tennis

Competitors

Factors

Trropicana Golf&

Country ResortRoyal Selangor

CLub

Golf Facilities Presence Absence

Food and Beverage Thai Live Bands, Long Bar, Karaoke

Enter Period 1994 1884

Target Segment High Class Medium to High Class

Sport facilities Same as listed with extra squash, Table Tennis, Bowling, Library

Same as listed with extra Hockey Field and Tennis

Industry and Market Analysis Summary

Future Outlook and Trends

The suicide rate is on the rise in Malaysia, with more than 1,000 people taking their own lives over a three-year period.

People nowadays are encouraged to join some healthy activities and relax more.

Cost of living will become higher in the near future, so some people will think of several alternative ways to relax instead of traveling to overseas.

L.A club has planned to expand the market share by doing in collaboration with other club which provide similarities services.

Analysis of Competitors

Tropicana Golf and Country Resort (TGCR) is an all-inclusive recreation industry. extra services provided by TGCR that we do not

provide are squash, Table Tennis, Bowling, library, social events and activities

TGCR’s membership fees, however, is so expensive

Individual/Corporate Golf Membership costs RM 200,000.

L.A Club our membership fee is set around RM 15,000 to

RM 20,000 which is reasonable and affordable.

Tropicana Golf and Country ResortFacilities at the Sports Wing

Analysis of CompetitorsRoyal Selangor Club is basically a sport centrea gross built-up area which consists of 2 football field, hockey

field, cricket pitch, ruby field, tennis, swimming pool, Gymnasium and pool table.

The larger area and wide variety of sports games are their competitive advantages

L.A Club Health care centre which offer physiotherapy, nutrition

monitoring, first aid Purposes and therapeutic purposes, medical examination as well as muscle and body assessment.

Restaurant has variety of choices such as Italian food, French food, Spanish food, Asian food (Japanese, Korean, Thai), local food as well as Café and desserts.

SPA and Sauna center of L.A club offers a mix of the world's most sophisticated therapies integrated with the healing practices of the region.

Tennis court (artificial and grass) and swimming pool of Royal Selangor Club

Analysis of CompetitorsAnother point of advantage we have over other competitors is the location.The location of our club is at center of Petaling

Jaya which is just 10 minutes away from the largest Petaling Jaya’s housing and resident area.

Estimated there are 2 million people living in the area.

Locating our firm wisely is one of the strategies that can allow us to stay away from the strong competitors

Market Segmentation

Demographicsage, gender, race, occupation, income and

marital statusOur target market includes men and

women in the ages of 25 to 60 years oldWe target all the races and households

from middle class to high-end citizen with an income of RM 8,000 to RM 60,000 monthly

We are friendly to single and family as the multi facilities provided are fit for all in one stand.

Market SegmentationPsychographicsL.A Club is using psychographic or lifestyle

segmentation to identify their specific target based on their interests and activities

High-end citizens show their interests in having a relaxing and healthy lifestyle which can be practiced in our club. [Primary Source]

Citizens are encouraged by government to spend their weekend on doing healthy activities.

For example, slogan “Sihat Sepanjang Hayat”

Market SegmentationGeographicalWe have come upon an opportunity to buy a

200,000 square feet propertyThe property is conveniently located at the

center of Petaling Jaya which is close to the upper-social-class housing areas

This location allows us to easily appeal to them and entice them to join our club as there are no competitors located in this region

Our clubhouse is close to the heart of government and private office as well.

Hence, our customer might be from government people, private sector and residences

Industry and Market Forecasts

We are expecting that our profit will continue increasing

Positioning our clubhouse as market leader in recreation and hospitality industry by providing more special services such as Escape Room, Laser Tag.

R&D to produce outstanding services. We plan to do business in collaboration with

other high-end clubhouse and some medical centers in different states of Malaysia which are Selangor, Melaka, Penang, Johor, Terrenganu and Kuala Lumpur (main clubhouse).

Industry and Market Forecasts SWOT analysis

Strength Clear Objectives, Mission and Vision

Offering Lower price of membership.

Location of clubhouse is a competitive advantage

Providing variety of food: Italian food, French food, Spanish food,

Asian food, local food as well as Café and desserts.

Weakness Lack of professional and trained coach.

Size of area of our clubhouse is smaller than other competitors.

Our services are not outstanding

 

Opportunit

y

Rise in public health awareness and consciousness

- Willingness to spend for health

Government practice in catering health of citizens

- Slogan “Sihat Sepanjang Hayat” (advertisement, campaign)

 

Threats Size and number of same sector competitors increase.

Cost of living increase which causes the increase prices of the

equipment and maintenance fees.

Intolerable price occurs from suppliers may cause the rising of

membership

Having lower assets as shareholders might stop investing in us.

Industry and Market ForecastsPEST analysis

Political

factors

Level of stability of the government policies will have great

impact on L.A Club’s profit.

Increased government spending requires increases in taxes or

borrowing which will discourage investment in our club.

Economic

factors

Corporate income tax will affect the growth of L.A Club

Being forced to pay high amounts of income tax, L.A Club might

not able to offer employment to new employees.

Consequently, L.A Club will lay off employees in order to cut

costs and maintain profit margins.

Social factors Malaysia has variety of races with different culture

Our food and beverages are certified HALAL by JAKIM

L.A Club will use material and medicine which are certified HALAL

in spa and sauna center.

Technological

factors

Up-to-date technology plays an important role in competing for

the market shares.

Our competitors will always invest money in trading up-to-date

equipment in GYM, swimming pool and etc.

L.A Club should apply more assets in term of trading in many up-

to-date technologies in order to compete with them.

Marketing Plan

Marketing Plan

• We are setting special and affordable price to our customer• We has various type of member fees that our customer can

choose on.• For customer who are prefer to have full access of our

clubhouse, individuals need to pay RM15000 as registration and entrance fees.

• Monthly instalments, individuals just need to add in RM150 into individual account to keep it active.

• Another than that, our customer can choose corporate membership fees which have large advantage in our clubhouse with special VVIP treatment and service by paying RM20000 for entrance and facility charges plus RM200 per months to keep their membership active.

• We also open to customer who prefers to use our facility per entrance which will cost them RM250 entrance per basis.

Besides that, our income also generate by food and beverage department.

The restaurant will offer various ranges of food and beverage, so our customers have choice to choose what they want dining on.

The price range is from RM10-RM1000 based on the type cruise they had.

Another advantage of our customer had in this clubhouse is we are providing health care centre.

Once they have become our member, we are subsidised the services by 50% compare to outside health care practise.

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Distribution

• For now, we are concentrating customers form Klang Valley. • Since the location of our clubhouse is at strategic place, we do

believe people can have easy access to come to our facility. • This support by our location located in between 3 major highways:

PLUS, NKVE and Federal road. • From here, customer from Kajang, Rawang, Putrajaya, Seremban

and Kuala Lumpur can have an access ways to our place.

Besides that, our location just 10 minutes away from the largest Petaling Jaya’s housing and resident area.

Estimated there 2 million people living in the area.

In addition to it, 25 minutes toward the northern side of our clubhouse, there are heart of government and private office.

So, our customer can be from government people, private sector and local or foreign residences.

Promotion We will employ variety of

strategies in marketing and promotion to attract potential customer attention.

First, we are using internet and website to reach huge markets which are easy to access.

According to Google survey and Statistic, in Klang Valley itself have 7 million active users that have access to daily internet.

It will be a fairly cheap medium and only cost our company RM15 per year to launch and maintain our website annually

Second, another method will proof to be a cost effective of promotion which will do by our customer themself.

When customers bring in their friend and family to join our clubhouse, they will stance a chance to win a vacation trip which provide by us.

From here, we are encouraging our member to compete with each other to bring in more members in order to win the gift.

Third, we are employing a promotion team to distribute flyer and open a booth in any fair around Klang Valley.

This team will have direct sale and contact the customer to join our clubhouse.

For this ways, we estimated it will cost RM20000 per year in our annually spend

Fourth, we are planning to tie up with bank and credit card companies to do the promotion and marketing stuff.

As we know, some banks are offer discount to their customer for many range of thing.

So, we will do mutual partnership with banks to get customer into our clubhouse.

We will pay 2% from the membership fee for 1 customer that bank bring in.

Bank can offer to their customer from 3-6% in term discount of our membership fees.

Generally, we are paying less than 10% of 1 membership fee by this method of marketing.

The last but not least, we are planning to put our advertisement into mass media like radio and television.

By this way of advertise, we can reach 30-40 percentage of potential customers at outside there

Promotion Tool Costs

Mass MediaFlyer and Booth FairInternetBank and Credit Card CompanyMember to Friend and Family

Product Forecast and Control

Based on all statement above, we are forecasting our potential member will grow 10% per month.

This forecast supported by analysis and market survey by our marketing team and some outside independent survey company.

Our promoting and marketing will always change based customer membership enrolments.

To reach more customers to another state in future, we do plan to have affiliation with small club or recreation centre in Penang, Johor and Sabah.

Financial Plan

We are expecting the memberships of clubhouse to grow at 20%-35% per years.

This statement is support by our aggressive campaign and advertising plus our world class services and facilities.

The beginning of business profit will project to be lower due to expenses of building and renovation of new facilities.

When the construction are due to complete in second half of first year, more profit able to collect in next coming year.

At beginning, the cash source is coming from 4 major partnerships.

The clubhouse also got a loan from bank. We believe we able grow bigger in next coming year and

become important player in this industry.

L.A CLUBHOUSE Balance Sheet

AssetsCurrent assets: 31-Dec-14 31-Dec-15 31-Dec-16Cash 4,500,000.00 4,635,000.00 4,774,000.00 Accounts receivable 360,000.00 450,000.00 540,000.00 Total current assets 4,860,000.00 5,085,000.00 5,314,000.00

Fixed assets: 31-Dec-14 31-Dec-15 31-Dec-16Equipment and Office Supplies 300,000.00 350,000.00 400,000.00 Less accumulated depreciation 100,000.00 150,000.00 175,000.00

Total fixed assets 400,000.00 500,000.00 575,000.00

Total assets 5,260,000.00 5,585,000.00 5,889,000.00

Liabilities and owner's equityCurrent liabilities: 31-Dec-14 31-Dec-15 31-Dec-16Accounts payable 200,000.00 350,000.00 400,000.00 Other Current Liabilities 272,500.00 242,500.00 309,000.00 Total current liabilities 472,500.00 592,500.00 709,000.00

Long-term liabilities: 31-Dec-14 31-Dec-15 31-Dec-16Bad Debts 200,000.00 200,000.00 200,000.00 Total long-term liabilities 200,000.00 200,000.00 200,000.00

Owner's equity: 31-Dec-14 31-Dec-15 31-Dec-16Investment capital 4,500,000.00 3,500,000.00 3,350,000.00 Accumulated retained earnings 87,500.00 1,292,500.00 1,630,000.00 Total owner's equity 4,587,500.00 4,792,500.00 4,980,000.00

Total liabilities and owner's equity 5,260,000.00 5,585,000.00 5,889,000.00

Organizational Plan

Form of ownership –Partnership

Chong

Soong

Wong T.K

MANAGEMENT TEAM BACKGROUND & ROLES

Thanacai Khunpitak(T.K)  Graduated in the University of Sydney -first-class honor degree in business management

Business experiences by involved in the variety of business at the past four years-major shareholder of the biggest hotel in Malaysia

Chief Executive Officer of L.A Clubhouse• Marketing plan –strategic plan • Deal with business partners

Chong Zhi Sin

Web designing and e-commerce

Legal issues

Talented IT team under himWorking in the well-known law firm in Klang for two

years

Graduated from University of ManchesterMajor in Information and Technology communication

and minor in law

Soong Yee Peng

Graduated from University of Auckland• Degree in accounting and Finance and

Master in Finance

Financial controller for the largest grocery store in Malaysia• Membership for her previous company

-achieving 500000 members now

Membership planner • Financial controller

Wong Pieng Seong

Medical center

Health Controller

Medical center with his former colleaguesMost advanced equipments

Gold brand in Malaysia

Graduated from University of London with honor of degree in medicinePracticed in London for seven years

Thank you for coming…..