new era of location tracking - crowdloc slides where camp berlin
TRANSCRIPT
The new era of Location Tracking
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Celebrating 50 years of location tracking!
2Transit A1 Satellite - 1967 USS Segundo
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A new Era for location tracking?
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A vivid, growing market in historical segments
New opportunities driven by:• Market demand (consumer, B2B)• New, disruptive technologies
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New markets for location tracking
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A few examples with 100+ million trackable items markets• Bicycle• Pets• Luggage• Consumer Electronics• B2B
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Bicycle Theft
France• 1 million stolen bicycle / year stolen cars
United Kingdom• 500 000 stolen bicycle / year• UK insurance data 17% of claims (Direct Line)
Germany• 300 000+ per year?
United States• Estimated 2 million bicycle stolen
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Pets
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455 MillionCats & Dogs
Across Europe & US
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Luggage
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21.6 Milllion luggages lost in 2016
75% of passengers want to receive information about the location of their bags on their smartphones
Source: SITA
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Consumer Electronics devices get lost
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5 %4 %5 % 6 %
IDs7 %
Wallets11 %
Clothes12 %
Consumer Electronics18 %
Bags29 %
Bags Consumer ElectronicsClothes WalletsIDs GlassesKeys BooksKids stuff watch & jewelrySport items Others
Consumer electronics is the second largest lost item category in public transports after bags.
French railways SNCF open data on lost items (statistics on 126,153 items collected between Jan-Aug 2017)
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Consumer Electronics devices get stolen
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Consumer Electronics are stolen
in 1/3 of burglariesFrench police statistics - 2013-2015
panel of 16,000 respondents.
0
15
30
45
60
Jewelry Audio, video, photo Cash IT: laptop, tablet, etc.
292931
54
%%%
%
percentage of type of items stolen in burglaries
Insurance claims for burglary cost an average €1.6B/year to insurers across UK, Germany & France.
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B2B tracking
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Market size driven by cost
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Value of trackedasset
market size
High
Low
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Deep Diving in Pet Tracking
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0,00 $US
50,00 $US
100,00 $US
150,00 $US
200,00 $US
2008 2017
95,40 $US
144,99 $US
79,00 $US
199,00 $US
Device Yearly plan
0
750 000
1 500 000
2 250 000
3 000 000
2016 2021
2 800 000
400 000
Forecast Market
Penetration 0,6%
Pet tracking US+ EUCost
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Power consumption problem
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2008 2017
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Solving Cost & Power Consumption
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$
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Cost & power reduction Opportunities
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Connectivity
Location Tech $
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Low Power Wide Area Networks
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• Small bandwidth networks
• Lower infrastructure cost
• Low power consumption for receiver
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LPWAN location problem
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Roadie - €99LoRa+ GPS+ Wifi
Up to 8 months battery (?)
10 kmReal
position
Network-based positioning accuracy
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3GPP Standards: LTE-M & NB-IOT
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• Next big things in IoT driven by cellular infrastructure vendors & wireless operators.
• But• Coverage not yet available• Competition of 2 standards• Receiver still very expensive• Location problem similar to LPWan
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Bluetooth Low Energy
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• BLE in Smartphones
• Consumer Electronics
• Widely avai lab le , very affordable beacons
• Mature technology
• Wide ecosystem
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Bluetooth myth: short distance
• Bluetooth 4.0 Beacon (TI chipset, PCB antenna)• Hidden in spare wheel compartment of car trunk• Signal received by iPhone 6 at 135m distance in
an urban street
135m
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Collaborative Location with Bluetooth
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Crowdsourcing Bluetooth location
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CLOUD
Cloud
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low cost Bluetooth beacon
• Low power Android & iOS SDK
• Support ing al l BLE devices (beacons & consumer electronics)
• 100% software & B2B
Where is my…?
CROWDLOC
Partner app A
Partner app B
Partner app C
Your app
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CROWDLOC Alliance
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Fully Mutualized networkamong CROWDLOC Alliance partners.
Each app in the network is searching for all Bluetooth devices of the partners.
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Bluetooth developments
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Bluetooth: Low Power to No Power
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Key Takeaways
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• Huge, untapped market for location tracking in many verticals: The Internet of Lost Things
• Many new technologies but reality is often different from marketing (LoRa network-based location)
• Not a one fit all approach - different use cases, different technologies.
• CROWDLOC is open for business ;-)
