LYONESS PRESS INFORMATION

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CONTENT01 THE LYONESS GROUP 3

02 MISSION, VISION AND GOALS 4

03 IMPORTANT FACTS ABOUT LYONESS 5

04 SHOPPING BENEFITS 6

05 SHOPPING OPPORTUNITIES 7

06 INTERNATIONAL PARTNERS 8 07 EFFICIENT CUSTOMER BINDING 9

08 THE LYONESS SME PROGRAM 10

09 LYONESS FOUNDATIONS – CHILD & FAMILY FOUNDATION 11 – GREENFINITY FOUNDATION 12 10 LYONESS LEADERSHIP 13

11 COMPANY STRUCTURE 14

12 CERTIFICATES 15

CONTACT

Silvia KelemenHead of Public RelationsLyoness Group AGe-mail: presse@lyoness.ag

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THE LYONESSGROUPShopping Community, Loyalty Program und Network Marketing

The internationally acting Lyoness Group is active in three diff erent busi-ness areas: shopping community, customer loyalty program and network marketing. With a view to the competitive situation and to ensure a unique selling point on the international market, these areas were now assigned to two diff erent brands. This way, the company can optimally tailor its communication to the diff erent target groups and sustainably improve its services.

The brand Lyoness unites two business areas: • the cross-industry and cross-country shopping community for consumers • the customer loyalty program for loyalty merchants

Lyoness negotiates special shopping conditions with cooperating companies (“loyalty merchants”) fromthe retail and service sector, which subsequently are given to the Lyoness members in the form of shop-ping benefi ts (such as “Cashback” and “Shopping Points”). In this sense, the Lyoness company acts as a shopping community for consumers and a customer loyalty program for businesses.

Under the new brand Lyconet one business area is run:• the network marketing for freelancers and companies

In sales, which is based on network marketing, independent entrepreneurs can regain the money spenton the purchases made at loyalty merchants in their own personal shopping network and additionally earn money by marketing the Lyoness shopping benefi ts on behalf of Lyconet.

YOUR SHOPPING NETWORK

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MISSION, VISIONAND GOALSMission

We appeal to consumers who are looking for ways to save money on their everyday purchases and we appeal to companies which are looking for ways to build lasting customer relationships. By bringing to-gether both parties internationally, we have created a unique global network. This network is the basis for our shopping community and our loyalty program that benefi ts both, members and merchants (SME, chain stores, online shops). It is also the basis for our strong community that is characterized by cultural diversity, innovation and the joint commitment to helping others and preserving the environment.

Vision

Lyoness wants to establish itself as the provider of the most commonly used advantage card (Cash-back Card) and as the most signifi cant customer loyalty program in the world. The success of Lyoness is characterized by the following unique selling proposition: Lyoness connects shopping benefi ts with the direct support of environmental and educational projects all over the world.

Goals

• By 2015 Lyoness will be active in 33 European countries, the Middle East, Africa, Asia and South America.• By 2015 the member network will include 5% of the European population who use the Cashback Card

actively.• By 2020 Lyoness as a benefi t program will be number 1 in the world market.

55As of: 02-2015

IMPORTANT FACTS ABOUT LYONESS1. Founded: July 2003

2. CEO: Hubert Freidl

3. Headquarters: Buchs, Switzerland (Lyoness International AG) Graz, Austria (Lyoness Group AG)

4. Total members: 4.5 million

5. Total loyalty merchants: 47,000

6. Onlineshops: 6,100

7. SME: 40,000

8. Chain stores: 740

9. Cashback Points: 250,000

10. Markets: 46 markets worldwide

Europe 33 markets Austria, Germany, Switzerland, Hungary, Slovakia,

Czech Republic, Bulgaria, Romania, Slovenia, Serbia, Croatia, Poland, Italy, Turkey, England, Greece, Ireland, Netherlands, Belgium, France, Macedonia, Lithuania, Sweden, Spain, Portugal, Cyprus, Latvia, Finland, Bos-nia-Herzegovina, Denmark, Montenegro, Estonia, Nor-way

North- and South America 4 markets USA, Canada, Brazil, Mexico

Middle East and Africa 3 markets South Africa, Qatar, United Arab Emirates

Asia-Pacifi c 6 markets Hong Kong, Macau, Australia, Philippines, Thailand,

New Zealand

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SHOPPINGBENEFITSAccording to the claim “Money back with every purchase” Lyoness off ers the chance to save money by being part of a cross-industry and cross-country shopping community. Lyoness members benefi t at all Lyoness loyalty merchants from Cashback and Shopping Points.

CashbackFor every purchase made at a loyalty merchant, members automatically receive up to 5% of the purchase value, which is then booked on to a virtual cash account. When 5 euros or more are collected (amount varies by country) this money will be transferred to the member‘s private bank account.

Shopping PointsBesides Cashback Lyoness members also get Shopping Points for every purchase made at online and offl ine loyalty merchants. Members can use the Shopping Points on exclusive deals and rede-em them for labelled products or services. The number of Shopping Points received depends on the value of the purchase and the particular Lyoness shopping benefi t agreed on at the selected loyalty merchant.

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SHOPPINGOPPORTUNITIESWhen shopping with Lyoness, members get money back and collect Shopping Points. For every purchase made at a loyalty merchant, members automatically receive up to 5% Cashback and Shopping Points (percentage of all shopping benefi ts defi ned by the merchant), which are credited to a personal cash account. At a certain balance (e.g. 5 euro in Austria), this amount will be transferred to the member‘s private bank account – saving money is that simple!

Members can check the current status of their shopping benefi ts any time at LYONESS.COM in their personal profi le.

The Lyoness Cashback Card works like a classic advantage card. The accumula-ted Cashback is being collected on the member‘s personal cash account. With the Prepaid Lyoness MasterCard®, a prepaid credit card with Cashback Card func-tionality, members can make payments and receive Cashback at loyalty mer-chants.

With Vouchers it is possible to pay cashless and save money at a variety of lo-yalty merchants. Vouchers are available upon writing, by phone, at voucher selling points or in the respective Lyoness member service offi ce. They can also be used digitally on mobile devices.

With Lyoness members also can save money via Online Shopping. Members ea-sily can visit the desired online shop via the Lyoness online shopping portal at LYONESS.COM. In addition, by activating the “Cashback Bar” browser exten-sion, members are regularly informed about the shopping benefi ts provided by the Lyoness online loyalty merchants.

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INTERNATIONALPARTNERSLyoness members can use the Lyoness benefi ts at a wide range of loyalty merchants across every branch and country. The overview presented here applies to various countries and several branches.

As of: 03-2015

• Apple Store• Bonprix • Conrad• Deichmann • Douglas• eBay• fl uege.de

• Groupon • Hotels.com• HSE24• inkClub • Mall • mytoys • OTTO

• QUELLE• ReifenDirekt/Delticom • Swarovski• Universal Versand • Viking • zalando • zooplus

• bauMax (AT, TR, SK, CZ, SI, HU) • BAT (PL) • Europcar (AT) • KB Expert (CZ)• Zenit Hoteles (ES, PT, HU) • Profi Reifen (AT)

• Nordsee (AT) • Bricofer (IT) • Pevec (HR) • Praktiker (HU, RO) • Alpine Pro (CZ) • kapra (HR) • Alexela Energia AS (EE)

• Elipso (HR) • Cadoro (IT) • VAGA (LT)• Care Vision (AT, DE, NL) • Elektromarkt (LT) • Expert (EE)

• Toys R Us (AT, DE, CH, FR, ZA, ES, PT) • SPAR (SI, IT, HR) • Mc Donald‘s (DE, CZ, SK, HK) • Humanic (AT, HU, SI, CZ, SK, DE) • ATU (AT, DE, CH, NL, CZ) • Sears (US)• Petron (PH) • Lukoil (EE, LT, LV)

• Sportina (BA, SI, RS, BG, HR) • Charles Vögele (AT, SI, HU, CZ) • Freedom Furniture (AU)

• Tiger Wheels (ZA) • C&A (BR) • OMV (AT, BG, RO, DE, HU, SK, CZ, SI, RS) • Maxima (LT, LV, EE) • Wine Connection (TH)• Hotel Voucher (AT, DE, IT, UK, IE, PT, NL, BE, ES, FR, AU, DK, CA, US, NO, SE, NZ) • Kotryna (EE, LT)

• Carrefour (UAE, PL, QA, FR, TR) • Al Futaim Group (UAE) • Lidl (AT)• COIN (IT)• Super Retail (AU)• Dymocks (AU)• Marks & Spencer (UK, IE, FR, NO, SK, CZ, GR, AU, NZ, TR, SE, FI, DK)

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EFFICIENT CUSTOMER BINDINGLyoness off ers companies in the retail and service sector the opportunity to gain new customers by using an effi cient customer loyalty program. Loyalty merchants will increase their market share by continuously growing sales resulting from higher purchases.

This is achieved through the active control of customer streams, the money-back-advantage and with only one card. Lyoness members specifi cally shop at loyalty merchants in order to get money back with every purchase – a purchasing power that directly benefi ts the loyalty merchant. Due to the increasing number of shoppers, companies that off er one or more of the Lyoness shopping opportunities, realize higher sales and can thus pass on special conditions (e.g. in the form of Shopping Point deals) to the Lyoness members.

In addition, Lyoness loyalty merchants save costs for advertisement and marketing measures as they areincluded in the loyalty program: Lyoness actively promotes its merchants and their exclusive off eringswithin the shopping community – on all available channels.

Benefi ts of a cooperation

• gaining new customers• expanding market share• effi cient customer binding• higher customer frequency and purchase turnover• excusive multichannel marketing• image development and brand expansion

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THE LYONESS SME PROGRAMRevitalizing Your RegionSince autumn 2013 Lyoness has committed itself to promoting the development and the strengthening of the international SME network and thus has improved its service with loyalty programs specifi cally tailored to the needs of the merchants.

SME Support with the Solution and Service PackThe “Lyoness Solution and Service Pack” are unique solutions for the customer management of small and medium sized enterprises and off ers, in addition to POS material, an array of selected marketing tools: the so-called MTERM – a tablet with a specifi cally developed app – makes it possible to register new customers within seconds and to collect customer data. The Solution Pack also includes Co-branded Cards (Cashback Cards with the logo of the loyalty merchant) which ensure permanent presence in the wallets of custo-mers. A newsletter tool, a survey tool and an own online platform for loyalty merchants to place special off ers for their customers and many more is off ered by the complete service package from Lyoness.

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LYONESS FOUNDATIONSChild & Family Foundation and Greenfi nity Foundation

Whenever members shop with Lyoness, not only do they get money back but they contribute also to changing the world for the better. A part of every purchase made with Lyoness automatically helps the Child & Family Foundation (CFF) to implement education and aid projects. Since 2012 the Greenfi nity Foundation (GFF) has been supported in the implementation of climate and environmental protection projects the same way as the CFF.

As a shopping community Lyoness takes responsibility for its employees’ actions, and shares benefi ts with others. Members who do not only purchase goods, but take responsibility for their own actions are part of a new consumer culture. Every Lyoness member and loyalty merchant can enjoy being part of such a responsible shopping community, knowing that they benefi t others and think of their fellow people and their environment.

Child & Family Foundation

Help around the world – the Child & Family Foundation (CFF) devotes itself to those in need. The aim of the Foundation is to improve the quality of life through education projects.

Hubert Freidl, CEO Lyoness International AG, about the Lyoness Child & Family Foundation: “‘Education. Opportunities. Future.’ – that is the philosophy that we, together with our members and loyalty mer-chants, want to achieve and to make a real lasting diff erence for people in need with.”

For more information please visit the website of the Lyoness Child & Family Foundation (LYONESS-CFF.ORG) or take a look at the CFF press information.

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Greenfi nity Foundation

According to the philosophy “Together for our world. A future together.” Lyoness, as a visionary and innovative company, contributes to shaping environmental awareness as well as awareness of sustainability issues in our society.

The ‘green’ foundation was brought to life in 2011. The fi rst project is Lyoness itself. The highest priority is to have a neutral eff ect on the climate and to conserve resources as well as to act environmentally friendly. “Preserving our environment is an important company goal”, says Hubert Freidl, CEO.

For more information please visit the website of the Greenfi nity Foundation (LYONESS-GFF.ORG) or take a look at the GFF press information.

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LYONESSLEADERSHIPCEO Hubert Freidl

The skilled wholesale businessman Hubert Freidl was born in Graz in 1972. At the age of 23 he became a self-employed businessman and applied his skills and strengths in the fi elds of insurance and software development for fi rms throughout Europe. Determination as well as heart and soul eventually were the key to the economic success with Lyoness.

The Lyoness idea

The ambitious businessman has a vision to establish the Cashback Card as the strongest benefi t card worldwide. The idea: to create a shopping community which has such a strong buying power that every member receives money back with their purchases. His vision is shared by a lot of people – nowadays Lyoness is well received around the world.

“Lyoness is not only a terrifi c chance for all participants to fi nd themselves in a unique situation, but it also inspires people. Members and loyalty merchants alike know how strong they are as a community, and together they can achieve great success”, says Hubert Freidl.

Board Lyoness Group AG

Hubert FreidlMarko SedovnikAlexander LerchMichael Vollath

Rudolf KnittelfelderHarald KochMario Kapun

Bernhard Koch

CEO & Chairman

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LYONESS CERTIFICATES

The Lyoness Group AG is a member of the business network Leitbetriebe Austria and thus an innovative and sustainable company aligned for eco-nomic success. Leitbetriebe Austria is a red-white-red trade mark which 1,000 distinguished Austrian companies are allowed to bear.

The ISO 9001 certifi cation sets minimum international standards by which the processes and structures of a company can be defi ned. Quality ma-nagement at Lyoness was tested by Quality Austria and awarded the ISO 9001:2008 certifi cation.

As a part of the ISO 9001:2008 certifi cation by Quality Austria, Lyoness was also certifi ed by IQNet as further confi rmation of the quality management.

The ISO certifi cation was awarded to: Lyoness International AG, Lyoness Europe AG, Lyoness Child & Family Foundation, Lyoness Management GmbH, Lyoness Group AG, Lyoness Austria GmbH, Lyoness d.o.o. (Slowenien), Lyoness d.o.o. (Kroatien), Lyoness Deutschland GmbH, Lyoness Belgium bvba/sprl, Lyoness Bulgaria Ltd., Lyoness Czech Prag, s.r.o., Lyoness Romania S.R.L, Lyoness Hungary Kft., Lyo-ness Slovakia, s.r.o., Lyoness Italia S.R.L., Lyoness doo Beograd, Lyoness Suisse GmbH, Lyoness Poland Sp.z.o.o., Lyoness UK Limited, Lyoness Nederland B.V. i.o., Lyoness Kart Hizmetleri Tic. Ltd., Lyoness Loyalty Ireland Limited, Lyoness Hellas M.E.P.E., Lyoness France SARL, UAB „Lyoness Lietuva“, Lyoness Sweden AB, Lyoness Portugal Unipessoal Lda, Lyoness Spain, S.L.U., Lyoness Europe AG - Dubai Branch, Lyoness Qatar W.L.L, Lyoness Ltd Skopje, Lyoness Cyprus Ltd., Lyoness Finland Oy, Lyoness Norway AS, Lyoness Danmark ApS, Lyoness Eesti OÜ, SIA “Lyoness Latvija”, Lyoness Asia Ltd., Lyoness Management Asia Ltd., Lyoness Hong Kong Limited, Lyoness Macau Limited, Lyoness Australia Pty Limited, Lyoness Philippines Inc., Lyoness Siam Co. Ltd..