new models task force: history and purpose · 55 kip center, ‘building bridges to successful...

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© 2008, Copyright NISC New Models Task Force: History and Purpose Created by NCOA/NISC 21 members diverse size, funding, models, geography, etc. Identify examples of new models in the senior center field Disseminate what we learned Published in Journal of Applied Gerontology Shared at many state, regional, and national conferences Updated for you! Photo: Senior Center (Charlottesville VA) members in branding campaign

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Page 1: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

© 2008, Copyright NISC

New Models Task Force: History and Purpose

Created by NCOA/NISC

21 members diverse size, funding, models, geography, etc.

Identify examples of new models in the senior center field

Disseminate what we learned

Published in Journal of Applied Gerontology

Shared at many state, regional, and national conferences

Updated for you!Photo: Senior Center (Charlottesville VA)members in branding campaign

Page 2: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

New Models: Research Methods Develop criteria

Innovative

Significant

Sustainable

Replicable

Measurable

Identify best practices and define typology. Not identifying ‘The’ best

Research: survey, interviews with ‘thought leaders’ e.g. NISC, state aging departments, senior center association leaders

Interview centers & write case studies

We were inclusive rather than exclusive to allow you to evaluate what is relevant

© 2008, Copyright NISC

Photo: NorthShore (Bothell, WA) Bocce court

Page 3: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

New Models: Type Overview

© 2008, Copyright NISC

Types overlapTerms are imperfect

Excellence Community Center Wellness Center Lifelong Learning/Arts Continuum of Care/Transitions Entrepreneurial The Next Chapter CaféPhoto: Mentoring at Madison (WI) Senior Center

Page 4: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

New Models:

Centers of Excellence

© 2008, Copyright NISC

Those that work to meet the highest standards of excellence, primarily as identified by NISC accreditation

State association of senior centers accreditation

Nonprofit centers that meet state nonprofit standards

Directors with higher education and/or management certificates

Continuous improvement, adaptability, strategic management to remain excellent

Page 5: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Accumulation of 25 years of best practice experience by National Advisory Committee

Covers nine areas: purpose, community, governance, administration and human resources, program planning, evaluation, fiscal management, records and reports, facility

Standards trainers available to assist

Two-tiered process: self-assessment, peer review (on- and off-site)

Assemble accreditation application

Fee based on budget + reviewer expenses

© 2008, Copyright NISC

NISC Accreditation

New Model 1:Centers of Excellence

Page 6: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Certificate of Excellence in Nonprofit Leadership & Management

NISC Accreditation

MN Nonprofit Excellence Award

Certified Senior Advisor designation

Meets Charities Review Council Standards

Community Leadership Role beyond Senior Center

www.ffsenior.org

© 2008, Copyright NISC

Fergus Falls Senior Citizens Program, Inc.Fergus Falls, MN

New Models: Case StudyCenters of Excellence

Photo: Fergus Falls Adopt-a-Class program

Page 7: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Provides planning, evaluation roadmap, risk management

Credibility, accountability, quality assurance, consistency

Inspiration-pride, morale

Increased Public Relations: recognition, prestige, image, professionalism, press

© 2008, Copyright NISC

Impact

New Models: Centers of Excellence

Photo: Fergus Falls (MN) receives state excellence award

Page 8: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Funding-increased/continued

Builds/increases strategic partnerships, programming

Organized process, objective

Stakeholder involvement: educates, increases participation

Success breeds success

© 2008, Copyright NISC

Impact

New Models: Centers of Excellence

Photo: Gov. Mark Warner (VA) applauds Senior Center (Charlottesville, VA) NISC accreditation

Page 9: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Centers of Excellence: Resources

© 2008, Copyright NISC

NISC accreditation www.ncoa.org/nisc

Wisconsin Association of Senior Centers accreditation www.wiseniorcenters.org

Massachusetts Council On Aging, certification of professionals www.mcoaonline.com

Page 10: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

New Model 2: Community Center

Provide inclusive, diverse, and comprehensive programming and activities for all ages and abilities

Programming often offered at multiple sites, e.g. ‘Centers Beyond Walls’

Innovative partnerships with YMCA, medical centers, etc.

A high quality fitness center

Consistent and intensive program evaluation and needs assessments

Alternative names instead of ‘Senior Center’

© 2008, Copyright NISC

Page 11: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Program created by public process

City funded

30-60 events per day, 1,000 visits per day, off-site events

7 days a week, 6 a.m. to 9 or 10 p.m., Partners (e.g. medical, schools)

National/international recognition

http://www.fcgov.com/recreation/seniorcenter.php

© 2008, Copyright NISC

New Models: Case StudyCommunity Center

Fort Collins Senior CenterFort Collins, CO

Photo: Ft. Collins Fitness Center

Page 12: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

37,000 sq. ft. facility

Programs for youth through seniors

Senior use high in a.m. to early p.m. Community use high in evening

Needs community buy-in for shared space

Large number of strategic partnerships

City, federal funding

www.cabq.gov/seniors/centers/manzano-mesamultigenerational-center/

© 2008, Copyright NISC

New Models: Case StudyCommunity Center

Manzano Mesa Multi-generational CenterAlbuquerque, NM

Photo: Manzano Mesa water park

Page 13: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Private physician group committed to preventive health care.

Foundation partners with City, e.g. San Antonio: City owns facility; shared expenses

Expanding in San Antonio, Austin and Corpus Christi

TeleConnect programs on wellness

https://www.wellmedcharitablefoundation.org

© 2008, Copyright NISC

New Models: Case StudyCommunity Center

Wellmed Senior Centers, TX

Page 14: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

County operated Senior Center shares

space with YMCA and

County Parks and Recreation

Shared outdoor recreation space

Shared indoor fitness space

http://www.co.currituck.nc.us/senior-center.cfm

© 2008, Copyright NISC

New Models: Case StudyCommunity Center

Currituck County, NC

Page 15: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Adjacency to City Parks and Rec Center

Fitness center, locker rooms, PT room, exercise studio, two art studios, large dividable assembly room, classrooms and multi-purpose rooms, health/personal services suite, cafe

New 125 Live will have access to the P&R

center: gym, pool, ice rink,

© 2008, Copyright NISC

New Models: Case StudyCommunity Center

125 LiveRochester, MN

Page 16: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

New Models: Community Center

Centers that don’t say ‘Senior.’ Avenidas, ‘New Roads for Older Adults’

www.avenidas.org 55 Kip Center, ‘Building Bridges to Successful Aging’

www.55kipcenter.org Mill Race Center, ‘A Community Center for Active Adults’

www.millracecenter.org Evergreen Commons, ‘Helping Adults get the Most out of Life’

www.evergreencommons.org PEAK Center, ‘People Experiencing Activity, Arts and Knowledge’

www.peakcenter.org

Callahan Center; The Friendship Center; Beechwood House; Center in the Park; Generations of Indian Valley; Encore Experiences of Harleysville; 50 & Better; The Center; The Connection

© 2008, Copyright NISC

Page 17: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

It’s the “IN” thing to do: multi-generational program opportunities, integrated leisure activities, inclusive

Gives taxpayers and other stakeholders the most bang for their buck

Best utilization of facility throughout the week

Serves larger segment of population, including seniors who may not go to a ‘senior center’

Cost sharing results in cost savings

Quality facilities promote quality programs

© 2008, Copyright NISC

Impact

New Models: Community Center

Photo: OPC Center atrium

Page 18: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Community Center:Other Examples

Charleston, SC: Community hospital initiated. City provided land. Holistic wellness focus; Roper provides IT, B&G, finance, payroll etc. www.lowcountryseniorcenter.org

Columbus IN: Community hospital pays lease and manages fitness and p.t. programs and spaces. http://www.millracecenter.org/

Lou Walker Senior Centerwww.louwalkercenter.com

© 2008, Copyright NISC

Page 19: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

New Model 3: Wellness Center

© 2008, Copyright NISC

Use of ICAA Dimensions of Wellness www.icaa.cc

Use of evidence-based health promotion programs; innovative technology; current research on wellness

Consistent use of evaluation tools

Fitness center: aerobic and strength machines; group ex. rooms

Significant collaborations, e.g. with healthcare professionals

Page 20: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

© 2008, Copyright NISC

New Models: Case StudyWellness Center

The SummitGrand Prairie, TX

The Summit overlooking Central Park and lake

60,000 square feet Open 7 days: 93 hours/week Gym, walking track, fitness room, group

exercise rooms Outdoor recreation space In a park with access to additional amenities Banquet rooms $55/yr residents/$255 non-residentshttp://www.grandfungp.com/TheSummit/

Page 21: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

© 2008, Copyright NISC

New Models: Case StudyWellness Center

Center in the ParkPhiladelphia, PA

Evidence-based health promotion programs:

In Touch, Beat the Blues, Harvest Health, Healthy Steps

Partners with Thomas Jefferson University’s Center for Applied Research on Aging and Health

Working on sustainability business plan for Harvest Health, a chronic disease self-management program

www.centerinthepark.orgPhoto: Movin’ and Groovin’ at

Center in the Park

Page 22: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

© 2008, Copyright NISC

New Models: Case StudyWellness Center

Refit, Winnipeg, Manitoba

On Hospital campus

Hospital launched program and U. Manitoba helped it grow

Independent nonprofit

Medical model focus

http://www.reh-fit.com

Page 23: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

© 2008, Copyright NISC

New Models: Case StudyWellness Center

Wellness InstituteWinnipeg, Manitoba

Independent nonprofit, on Hospital campus, partner with hospital on research

Medical oversight, research conducted

Track, gym, outdoor track, group ex and mind/body, pool, Healthy café, assessments, rehab, child care, massage, CDSM, mindfulness, weight loss, smoking cessation,

Replicating, next in China

http://www.wellnessinstitute.ca/

Page 24: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

© 2008, Copyright NISC

New Models: Case StudyWellness Center

Senior Wellness CentersOklahoma City, OK

MAPS, a city-wide bond program

4 new “Senior Wellness Centers”

City funds and manages construction

RFP for organization to manage and operate

Healthy Living, nonprofit created to manage first one, opening in November

40,000 sq ft. $9.2m.

2nd: North Care (Community Mental Health Center) will manage a more medical model

https://www.okc.gov/maps3/

projects/senior.html

Page 25: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

© 2008, Copyright NISC

New Models: Case StudyWellness Center

The Adult Wellness CenterRogers, AK

Through our ever changing programming, we help individuals actively age, improve quality of life, and achieve whole person wellness. 7 am- 7 pm weekdays and Saturday morning• State-of-the-art fitness center with cardiovascular and

strength training equipment• Activity pool, therapy pool, and full size Gym• Demonstration kitchen• Wellness garden • Library with computer lab• Multiple meeting, social, and educational rooms• Arts and crafts studiohttp://rogersar.gov/131/Adult-Wellness-Center

Page 26: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

© 2008, Copyright NISC

New Models: Case StudyWellness Center

OASISMilwaukee, WI

• 2005 Milwaukee Recreation changed the name of its popular 55+ Senior Center to OASIS (Organization for Active Seniors in Society).

• The name change coincided with efforts to expand program offerings and cater to the needs of more active adults

• The center now boasts an expanded course selection, the Senior Cafe, a state-of-the-art fitness center, a computer lab with high speed Internet access, multipurpose rooms, and an information center.

http://www.milwaukeerecreation.net/oasis/index.htm

Page 27: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Better outcome measurement through evidence-based programs

Increase senior’s physical and mental health

Ability to measurably promote independent lifestyles of seniors

Partnerships with professional organizations

Raise professionalism of senior centers

Attract younger seniors

© 2008, Copyright NISC

Impact

New Models: Wellness Centers

Photo: OPC (Rochester, MI) entrance

Page 28: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

New Models: Wellness Center

© 2008, Copyright NISC

Lowcountry Senior Center, Evidence-Based Wellness Programs

http://www.lowcountryseniorcenter.org/

OPC, Rochester, MI

http://www.opcseniorcenter.org/

North Shore (IL) Senior Center, Large Fitness Center

www.nssc.org

North Shore (WA) Senior Center, New Fitness Center

www.northshoreseniorcenter.org

Hollywood Senior Center, Portland, OR Gleaning program

http://hollywoodseniorcenter.org/

Elsie Stuhr Senior Center, ICAA Senior Fitness Test

http://www.thprd.org/facilities/recreation/elsie-stuhr-center

Page 29: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

New Model 4: Lifelong Learning/Arts

© 2008, Copyright NISC

Focus on intellectual stimulation, personal growth, and enhanced quality of life

Programs that are inclusive, comprehensive and innovative

Celebrating the exploration of our creative selves

Programs and activities offered on multiple sites

Page 30: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Funding: National Council of Jewish Women, School District, City, County, State

Intellectual, social, cultural enrichment

Self-sustaining through fees. Partner with school district: provide advertising, classrooms

3-session classes

Interview instructors to assess skill levelGeorgiana Wolfson, Executive Director

516-374-4747, [email protected]

© 2008, Copyright NISC

New Models: Case StudyLifelong Learning/Arts

Five Towns Life Enrichment CenterWoodmere, NY

Photo: St. Barnabas (CA) Cyber Cafe

Page 31: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

NCOA trademarked program

People build their own playbook. It is fun, innovative, and person-centered education that empowers participants to embrace their gift of longevity by spending more time doing things that are good for themselves and for others.

Developing sustainable behaviors across many dimensions for improved health, economic security, and increased societal participation. https://www.ncoa.org/healthy-aging/aging-mastery-program/

© 2008, Copyright NISC

Aging Mastery Program

New Models: Lifelong Learning/Arts

Photo: Senior Center (Charlottesville, VA) branding campaign

Page 32: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Enhances partner’s programming and facility use by offering senior programs

More (new) seniors access services because of off-site location

Stimulating brain-fitness program helps keep minds alert

Increases partnership opportunities with other agencies (libraries, arts organizations)

© 2008, Copyright NISC

Impact

New Models: Lifelong Learning/Arts

Photo: Senior Center (Charlottesville, VA) branding campaign

Page 33: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Lifelong Learning/Arts:Other Examples

© 2008, Copyright NISC

50 Forward, Nashville, TNhttp://www.fiftyforward.org/performing-arts/

Whitney Senior Centerhttp://mn-stcloud.civicplus.com/93/Whitney-Senior-Center

Princeton NJ Senior CenterPrincetonseniorcenter.org

Center for Lifelong Development at Staten Island JCC: http://clld.sijcc.org/programs.html

Page 34: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

New Model 5: Continuum of Care/Transitions

© 2008, Copyright NISC

Comprehensive services and programs that meet the changing needs of consumers as they “age-in-community”.

Helping people stay in Senior Center community instead of ‘aging out’

Incremental as well as structured plans that allow for greater resources on participants as they age.

Services/Programs grounded in evidence-based theory and practice.

Inter-disciplinary, comprehensive collaboration with healthcare institutions, AAA’s, State Offices of Aging and Mental Health, researchers, educational institutions and community-based service providers to create a unique system of care.

Page 35: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Modeled on Beacon Hill Village

Home-based membership services

One-call resource with concierge type service: health and wellness, daily living, arts and culture, community connections

Access and discounts with pre-screened vendors

Medical transportation

Daily telephone check-in

Free emergency preparedness review

Member-only forum, activities, directory

www.avenidas.org

© 2008, Copyright NISC

Avenidas VillagePalo Alto, CA

New Models: Case StudyContinuum of Care/Transitions

Photo: Avenidas Village in action

Page 36: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

FREE telephone-based program offering activities, education, friendly conversation, classes, support groups to isolated seniors.

Participants call from the comfort of home through telephone conference calls. No special equipment is needed.

http://www.seniorcenterwithoutwalls.org/

© 2008, Copyright NISC

Senior Center without wallsOakland, CA

New Models: Case StudyContinuum of Care/Transitions

Page 37: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

The Front Porch: Designed specifically for individuals with Mild Cognitive Impairment, Early Alzheimer's or other memory-related disorders. Focuses on maintaining and enhancing memory and cognitive functioning.

3 days, 4 hours each day

Memory enhancement, Exercise, Music/art, Social, Education/support for caregiver and loved one, meal, Transportation, Field trips

http://www.modern-maturity.org/early-memory-loss.html Dover, DE

Meeting of Minds: Guided Group Experience for early Memory Impairment

http://newarkseniorcenter.com/programs-and-services/

© 2008, Copyright NISC

Front Porch and Meeting of the MindsDE

New Models: Case StudyContinuum of Care/Transitions

Page 38: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Serves as a conduit for community-based seniors

Promotes independent living

Develops a Continuum of Care

Increases viability of the role and impact of senior centers (even for those who’s health declines)

© 2008, Copyright NISC

Impact

New Models: Continuum of Care/Transitions

Page 39: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

New Model 6:Entrepreneurial

© 2008, Copyright NISC

Philanthropic funding

Creative structuring

Generating earned income

Position in the marketplace

Open non-traditional hours

Uses technology to enhance effectiveness and efficiency

Uses strategic management and continuous improvement

Contemporary, ‘hip’ facilities that are new or remodeled

Page 40: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

HUD ‘pre-award’ CBDG funding for 40,000 sq. ft. opened in 2006

Contemporary design: glass, steel, stone, digital screens

Designed for today and the future. Non-institutional, not a ‘step away from a nursing home’

‘Corridors of Life’ for continuum of care

Citizen Planning Committees vital to facility development

http://www.louwalkercenter.com/

© 2008, Copyright NISC

Lou Walker Senior CenterLithonia, GA

New Models: Case StudyEntrepreneurial

Photo: Lou Walker courtyard

Page 41: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Positioning, Branding,

Invests in Marketing

Evidence Based Programs

Senior Health and Fitness Day

Expect the Unexpected

www.lowcountryseniorcenter.org

© 2008, Copyright NISC

New Models: EntrepreneurialLowcountry Senior Center, Charleston, SC

Page 42: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

No government funding

60% philanthropy: (individual, foundations, corporate)

40% earned income: member and program dues/fees, newsletter ads, facility rental

Focus on position in community, ad campaigns

www.seniorcenterinc.org

© 2008, Copyright NISC

Senior Center, Inc.Charlottesville, VA

New Models: Case StudyEntrepreneurial

Photo: Senior Center branding campaign

Page 43: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

All-day with 60 demonstrations, tastings, interactive seminars, exercise. Experiential activities to motivate & empower people to adopt healthy living strategies

Dr. Andrew Weil and 5 other national speakers

Integrated medicine, meditation and mindfulness, etc.

Targeted boomers and active adults

1,500 people

Admission ($15), ads, sponsors, luncheon ($200).

Revenue: $284,000; Expense: $229,000; Net: $55,000

http://www.prweb.com/releases/2012/10/prweb9974813.htm

Forever YoungPhiladelphia, PA

New Models: Case StudyEntrepreneurial

Page 44: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Facilitated Ted Talks, Coursera groups, use of Skype for Gallery talks e.g. http://www.sevenoaksseniors.org/ (MD)

Sip and Swipe—learning on tablets etc over coffee

http://wi-middleton.civicplus.com/index.aspx?nid=109

Ben Rosenthal SC (Queens): Tele-Health kiosks help members monitor their own health; Virtual programming for homebound seniors to participate in classes through two-way video

© 2008, Copyright NISC

Information Technology Usage

New Models: Case StudyEntrepreneurial

Page 45: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

MySeniorCenter data base program

Scan card system

Store participant information and program statistics

User-friendly program selection

All senior centers can use

www.myseniorcenter.com

© 2008, Copyright NISC

South Brunswick Senior CenterMonmouth Junction, NJ

New Models: Case StudyEntrepreneurial

La Fetra Center for SeniorsGlendora, CA

Page 46: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Increased control of funding

Greater independence through self-sufficiency

Independence allows for adaptability in a rapidly changing environment

Increased financial security

Increased program stability and sustainability

Increased sense of ownership

© 2008, Copyright NISC

Impact

New Models: Entrepreneurial

Photo: Madison Senior Center

Page 47: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Iowa City (IA) produces own TV show http://icsctv.uiowa.edu/

Evergreen Commons (MI) private fitness club subsidiary www.evergreencommons.com

Sunshine Center (FL) on-site pharmacy www.stpete.org/seniors

© 2008, Copyright NISC

EntrepreneurialOther Examples

Page 48: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

New Model 7: The Next Chapter

© 2008, Copyright NISC

Encore (formerly known as Civic Ventures) research illustrates that Americans in the second half of life – regardless of income, educational

level, or race – want to:

•explore options for the next stage of life •pursue educational interests to retool skills or obtain new training•use their skills and experience in flexible work or service opportunities •make meaningful connections with their peers and their community

Page 49: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

The Next ChapterResources

© 2008, Copyright NISC

The Next Chapter model helps people navigate the transitions of the second half of life with an emphasis on civic engagement and meaningful work.

Encore now focuses on meaningful work

Many of these programs have folded.

www.Encore.org

Coming Of Age: “Inspiring Opportunities for adults over 50” www.comingofage.org

Page 50: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

Award-winning concept and design

Neighborhood-based, retail orientation

Address needs of lower- and working-middle class

An experience open to entire community

Warm, inviting, “ageless” environment

Programs geared for age 55+

Consumer driven menu and services

Licensed as required

www.matherlifeways.com

© 2008, Copyright NISC

Mather LifeWaysChicago IL

New Model 8:Café

Photo: Mather Café

Page 51: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

A nonprofit, founded in 1908 in downtown Los Angeles

Helps low income and non-English speaking elders “cross the digital divide.” 1:1 in 5 languages

Computer labs isolate, focusing on the computer

Cyber Café is a lifestyle of learning, using computers to reach broader goals of Healthy Living

Spin-off project: a Film Making Initiative, which uses volunteer film professionals to teach seniors to shoot their own films, edit and digitize them.

Mobile IT, taking to where seniors congregate

www.sbbsla.org

© 2008, Copyright NISC

Borchardt Cyber CaféSt. Barnabas Senior Center, Los Angeles

New Models: Case StudyCafé

Photo: St. Barnabas Cyber Café Film Fest

Page 52: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

New Models: New Trends

© 2008, Copyright NISC

Senior Centers engaged in age friendly community planning WHO/AARP Milken Institute HUD, DOT, FTA, DHHS, AofA--Livable for a Lifetime Communities http://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=3319&conte

xt=open_access_etds

Communities re-engineering senior centers and programming http://www.nyc.gov/html/dfta/html/community/innovative_senior_center

s.shtml http://www.aarp.org/content/dam/aarp/livable-

communities/act/civic/transforming-senior-centers-into-21st-century-wellness-centers-louisiana-aarp.pdf

http://www.orangecountync.gov/departments/aging/master_aging_plan_and_aging_initiatives.php

Aging Coalitions/Alliances Bottom up planning, engaging wide variety of stakeholders

Page 53: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

New Models: New Trends

© 2008, Copyright NISC

Continued and increased emphasis on outcome measurements

Environmental Wellness Locavore movement Wineries and Beer tastings Community Gardens Farmer’s Markets

Senior Centers that are more empowering of participants, e.g. Aging Mastery Program

Inclusion and Diversity http://sageusa.org/nyc/centers/ http://www.visionsvcb.org/visions/programs/isc/

Page 54: New Models Task Force: History and Purpose · 55 Kip Center, ‘Building Bridges to Successful Aging’ Mill Race Center, ‘A Community Center for Active Adults’ Evergreen Commons,

New Models of Senior Centers

© 2008, Copyright NISC

This power point will be at ??? DVD with photos, literature review, dozens of case studies,

etc. is FREE with NCOA membership www.ncoa.org Email [email protected]

Questions?

Peter M. [email protected]