news italia 2012
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Osservatorio sulle Nuove Forme di Consumo di Informazionee sulle Trasformazione dell’Ecosistema Mediale in Italia - Edizione 2012TRANSCRIPT
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Osservatorio sulle Nuove Forme di Consumo di Informazionee sulle Trasformazione dell’Ecosistema Mediale in Italia
NEWS ITALIA
Ricerca a cura di:Lella Mazzoli, Direttore della ricerca
Fabio Giglietto, Ricercatore Senjor e Coordinatore del Progetto Giovanni Boccia Artieri, Ordinario di Sociologia dei New Media
Luca Rossi, Ricercatore SenjorAlessandro Bellafiore, Ricercatore Junior
Mario Orefice, Ricercatore JuniorGiulia Raimondi, Ricercatore Junior
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Summary of results for main consumer categories
• Sample;• Internet users;• Online News Consumers;• Mobile News Consumers;• Participatory News Consumers.
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Sample
• US– 2010: n=2259
• Italy– 2011: n=1009– 2012: n=1031
N.B. Percentages in this presentation refer to the entire sample
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Internet users
• US– 2010: 75%– 2011: 78%
• Italy– 2011: 58%– 2012: 60%
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Internet users by age
18-29 30-49 50-64 65+0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%94%
76%
50%
20%
95%
75%
52%
27%
90%
84%
70%
40%
95%
87%
74%
42%
Italy 2011 Italy 2012 US 2010 US 2011
+7%
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Internet users by gender
Italy 2011 Italy 2012 US 20110%
10%
20%
30%
40%
50%
60%
70%
80%
90%
69% 68%
78%
49%53%
78%
M F
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Internet users by region
61,0%
60,2%
58,7%
57,5%
61,2%
58,3%
2011 2010
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E-mail users by region
Nord Centro Sud e Isole82
84
86
88
90
92
94
96
98
92.3
90.9
92
95.5
93
86.5
2011 2010
-2%
+5%
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Online News Consumer
• US– 2010: 61%
• Italy– 2011: 51%– 2012: 58%
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Online News Consumers by age
18-29 30-49 50-64 65+0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
89%
66%
46%
13%
95%
73%
51%
24%
Italy 2011 Italy 2012
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Online News Consumers by gender
M F0%
10%
20%
30%
40%
50%
60%
70%
61%
42%
66%
51%
Italy 2011 Italy 2012
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Mobile News Consumer
• US– 2010: 33%
• Italy– 2011: 28%– 2012: 31%
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Mobile news consumer by age
18-29 30-49 50-64 65+0%
10%
20%
30%
40%
50%
60%
70%
80%
53%
37%
19%
7%
68%
37%
24%
10%
Italy 2011 Italy 2012
+15%
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Mobile news consumer by gender
M F0%
5%
10%
15%
20%
25%
30%
35%
40%
36%
21%
35%
27%
Italy 2011 Italy 2012
+6%
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Participatory News Consumer
• US– 2010: 37%
• Italy– 2012: 30%
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Participatory News Consumer by Age
18-29 30-49 50-64 65+0%
10%
20%
30%
40%
50%
60%
70%
80%
72%
34%
22%
11%
Italy 2012
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Participatory News Consumer by Gender
M F0%
5%
10%
15%
20%
25%
30%
35%
40%
36%
25%
Italy 2012