Newspaper & Magazine AdsMagazines and newspapers

are the two traditional print media used by companies for advertising.

They share similaritiesDespite these shared traits,

newspaper and magazine advertising uses quite different techniques

Difference between Newspaper and Magazine

• Audience•Creativity•Life•Newspaper contains fresher content than magazine.•Newspaper has more variety of content than magazine that pertains to its chosen field only such as cars, movies, sports, and so on.

Types of Newspapers AdvertisementClassified Ads

Spotlight Ads

Business Card Ads

Circular Ads

Display Ads

Advantage and DisadvantageAdvantage

• Wide Coverage

• Product can be shown

Disadvantage• Short Life

• Limited or poor color reproduction

• Lack of selectivity

Magazine AdvertisementMagazines are the most specialized of all advertising media. While some, such as Readers’ Digest and Newsweek, are mass-appeal magazines, most are targeted to a very specific audience.

Types of Magazine AdvertisementSpecialized Magazines

General circulation magazines

Business Magazines

Advantage and Disadvantage

Advantage• More targeted• Long Life• Pass-on

Disadvantage• Deadlines months in advance

• Cost of Advertisement

• Graveyard