#ContentMarketing #ConversionTips

Your Host:!

Peter Starr Northrop  Webinar producer; SEMrush  

Host

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Your Panelists:!Brian Massey

The Conversion Scientist

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Your Panelists:!Marta Dalton

Global Internet Marketing

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Your Panelists:!Derek Adelman

CoFounder, Fanplayr

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Poll:!

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Takeaways:!Today you will learn:

•  Great tips on how to boost conversions on your site

•  Why you need to approach conversions from a more scientific perspective

•  What groupings can help you target your visitors more effectively •  How to cultivate your prospects' relationships with your brand to make

your conversions soar

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Strategies for 2015 Next-Level Conversion

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How do you define what a conversion is? Q

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What are some common features of the most effective Calls to Action (CTAs)? Q

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How important is timing in when you give a prospect a CTA? Q

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How can I introduce conversion optimization to a business? Q

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What data should you focus on while trying to prove a new conversion strategy or technology? Q

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What specific tools do you use to measure the most important Key Performance Indicators? Is Google Analytics sufficient to most tasks, or must we move beyond that? When is it useful to integrate outside data back into Google Analytics for a clearer picture?

Q

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Q Which form of content (long or short) encourages conversions? Is there a scale that relates length of content to cost of goods? Or, is there a type of conversion best suited to short-form content?

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Q Does knowledge of your best customers’ shopping habits and prior purchases really make a positive difference in conversion rates?

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Q With Mobilegeddon on the horizon, how can we prepare to convert as much mobile visitor traffic as possible?

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Q What is the most difficult conversion you ever built a successful and consistently high-converting funnel for?

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All attendees will have access to:

25% off 3 Months of Fanplayr service  

A Free 30-Day Trial of SEMrush Guru:  http://bit.ly/SEMrushFree30-Conversion

Offers:

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Poll:!

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Next SEMrush Webinar: SEMrush Case Study Stories with Chris Beck

April 22nd 2014 at 1:00pm EDT

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Questions?

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\  Thank You!:!

Peter Starr Northrop  Webinar producer; SEMrush  

@SEMstarr

Marta Dalton

Derek Adelman

Brian Massey

#ConversionTips