Three billion videos are Three billion videos are watched online every daywatched online every day

Obama inaugurationObama inauguration19 million concurrent live video streams19 million concurrent live video streams

March madnessMarch madnessTotal of 8.6 million hours of viewingTotal of 8.6 million hours of viewing

““Whenever my 9 year old son needed any information, he would open up YouTube, type in the Whenever my 9 year old son needed any information, he would open up YouTube, type in the search term and then just watch the videos that showed up as matches. He never Googled search term and then just watch the videos that showed up as matches. He never Googled anything”anything”Ian Kennedy, Heads of Service Innovation at NokiaIan Kennedy, Heads of Service Innovation at NokiaRef: ReadWriteWeb Is YouTube the Next Google? Written by Alex IskoldRef: ReadWriteWeb Is YouTube the Next Google? Written by Alex Iskold

““““customer-to-customer” (C2C) marketplace is a very apt description of what is happening today. Enabled by blogs, pod casts and social customer-to-customer” (C2C) marketplace is a very apt description of what is happening today. Enabled by blogs, pod casts and social networking sites and mashups, the consumer today can be as informed about any subject as never before in history and even more networking sites and mashups, the consumer today can be as informed about any subject as never before in history and even more importantly, has the easy means to communicate his or her knowledge and expertise to anyone else in the world. In the context of the importantly, has the easy means to communicate his or her knowledge and expertise to anyone else in the world. In the context of the travel industry, everyone can become a travel agent, tour operator, or even destination marketer at least in his or her own mind. The travel industry, everyone can become a travel agent, tour operator, or even destination marketer at least in his or her own mind. The ingredients and the tools are certainly at their disposal. ingredients and the tools are certainly at their disposal.

Travel Industry WireTravel Industry Wire

Why is this important?Why is this important?The average US home will consume over 1 terabyteThe average US home will consume over 1 terabyte of digital content per month.... by 2010of digital content per month.... by 2010

There’s a revolution going onThere’s a revolution going on

On newspapers...On newspapers...

““...little more can be said in their favour than that they do ...little more can be said in their favour than that they do not not require batteries to operate, you can swat flies with them, require batteries to operate, you can swat flies with them, and they can still be used to wrap fish” and they can still be used to wrap fish”

Joseph Epstein, Commentary magazineJoseph Epstein, Commentary magazine

There’s a revolution going onThere’s a revolution going on

There’s a revolution going onThere’s a revolution going onThe broadcast industry is next...The broadcast industry is next...

Source - Pew Research Dec 2008Source - Pew Research Dec 2008

The industry nowThe industry now

1st layer - free1st layer - freeFree to viewFree to view

Advertising supportedAdvertising supported

Short contentShort content

Tough to monetiseTough to monetise

Tough to controlTough to control

Market shakeout comingMarket shakeout coming

2nd layer - corporate2nd layer - corporateContent viewers will not Content viewers will not pay for contentpay for content

Content owners will pay to Content owners will pay to have content deliveredhave content delivered

Corporates, government, Corporates, government, sports clubs, churches, etcsports clubs, churches, etc

Brand, stick, engage, buy, Brand, stick, engage, buy, sample, interact, network, sample, interact, network, leverage, leverage,

3rd layer - premium3rd layer - premium

Niche contentNiche content

Content more easily Content more easily ‘monetised’‘monetised’

ie viewers prepared ie viewers prepared to pay for contentto pay for content

Video value chainVideo value chain

4th layer - Broadcasters 4th layer - Broadcasters

Multiple revenue sourcesMultiple revenue sources

Probably a traditional Probably a traditional broadcast model broadcast model sitting behind itsitting behind it

...opens up niche ...opens up niche broadcast opportunities...broadcast opportunities...

Video value chainVideo value chain

Why you need a Video CMSWhy you need a Video CMS•…….. And a Content Delivery Network.. And a Content Delivery Network

Tourism AustraliaTourism AustraliaMultiple locations, Multiple locations, destinations, content, destinations, content, audiencesaudiences

www.australia.comwww.australia.com

www.tourism.australia.comwww.tourism.australia.com

ATE OnlineATE Online

Media portalMedia portal

One intranetOne intranet

Tourism NSWTourism NSWSimilar to Tourism Similar to Tourism AustraliaAustralia

Social networking sitesSocial networking sites

www.visitnsw.comwww.visitnsw.com

Tourism QueenslandTourism Queensland

Multi sourced contentMulti sourced content

UGC: 5,500 imagesUGC: 5,500 images

Social networkingSocial networking

Lead generationLead generation

www.eyeonq.comwww.eyeonq.com

Sydney Opera House TVSydney Opera House TVMulti sourced contentMulti sourced content

WebTV portalWebTV portal

Social networkingSocial networking

Search and ticket salesSearch and ticket sales

www.soh.tvwww.soh.tv

Tourism Tasmania Tourism Tasmania EntertainmentEntertainment

PiggbackingPiggbacking

Engaging contentEngaging content

www.tasmaniathemovie.cowww.tasmaniathemovie.com.aum.au

Palm Sunday MassPalm Sunday Mass

World Youth Day handoverWorld Youth Day handover

Broadcast live from the VaticanBroadcast live from the Vatican

Crew of four people - Crew of four people - technicians and productiontechnicians and production

Audience mainly in AustraliaAudience mainly in Australia

www.xt3.comwww.xt3.com

http://Video.xt3.comhttp://Video.xt3.com

CyclingMasters.tvCyclingMasters.tv

World Masters Track World Masters Track Cycling ChampionshipsCycling Championships

4 camera production4 camera production

Multiple revenue sources:Multiple revenue sources:

Fixed feeFixed fee

Pay-per downloadPay-per download

sponsorshipsponsorship

The leaders?The leaders?

HuluHulu

BBCBBC

ABCABC

The future - HDThe future - HD

Two main issuesTwo main issues

BandwidthBandwidth

Processing powerProcessing power

The future - mobileThe future - mobile

Example:Example:

http://bit.ly/sydneyffhttp://bit.ly/sydneyff

The challengesThe challenges

InfrastructureInfrastructure

Price (retail and wholesale)Price (retail and wholesale)

QualityQuality

NBNNBN

Behavioural (BitTorrent)Behavioural (BitTorrent)

Cultural “stealing is ok” mentalityCultural “stealing is ok” mentality

The home of the futureThe home of the future

Screen in every room (and every pocket)Screen in every room (and every pocket)

Access to world’s library of contentAccess to world’s library of content

Ubiquitous broadband and super-powerful machinesUbiquitous broadband and super-powerful machines

ResourcesResourcesWebsites: Websites: hotelmarketing.com / hotelmarketing.com / Travelindustrywire.com / VTV Travelindustrywire.com / VTV (http://vtv.vfmleonardo.com)(http://vtv.vfmleonardo.com)BloggingBlogging: Starwood, Eurostar and STA Travel: Starwood, Eurostar and STA TravelPodcastingPodcasting: Lonely Planet, Orbitz, Virgin Atlantic, The : Lonely Planet, Orbitz, Virgin Atlantic, The Independent and Heartbeat guidesIndependent and Heartbeat guidesSocial networking and user generated contentSocial networking and user generated content :  : TripAdvisor, Yahoo, Contiki and SheratonTripAdvisor, Yahoo, Contiki and SheratonOnline videoOnline video: YouTube, Travelistic and MGM Grand Las : YouTube, Travelistic and MGM Grand Las VegasVegasRSSRSS:Expedia, STA Travel, Virgin Holidays, Orbitz, and :Expedia, STA Travel, Virgin Holidays, Orbitz, and Conde NastConde NastTaggingTagging: del.icio.us, Flickr and Travbuddy: del.icio.us, Flickr and TravbuddyMash-ups and Open API’sMash-ups and Open API’s: Locale, Virtual Tourism, : Locale, Virtual Tourism, Blogabond, 43 Places and TripAdvisorBlogabond, 43 Places and TripAdvisorWikisWikis: Wikitravel, World66 and TripAdvisor, iGoUGo: Wikitravel, World66 and TripAdvisor, iGoUGoAJAX:AJAX: (Kayak, Sidestep, Farecast and Google Maps (Kayak, Sidestep, Farecast and Google Maps

ResourcesResources

www.videonuze.com www.videonuze.com

www.contentinople.com www.contentinople.com

www.streamingmedia.comwww.streamingmedia.com

www.reelseo.comwww.reelseo.com

EventsEvents

AIMIA Commercialising VideoAIMIA Commercialising Video

Sept 24Sept 24th th 2009,Sydney 2009,Sydney

www.aimia.com.auwww.aimia.com.au

E-tourism SummitE-tourism Summit

October 13-14th , 2009 New YorkOctober 13-14th , 2009 New York

www.etourismsummit.comwww.etourismsummit.com

Question timeQuestion timeNick BoltonNick Bolton

General Manager, MelbourneGeneral Manager, Melbourne

e: e: nick.bolton@viocorp.comnick.bolton@viocorp.com

m: 0412 101726m: 0412 101726

Twitter / Skype / LinkedIn: nickybee99Twitter / Skype / LinkedIn: nickybee99

Twitter: @viocorpTwitter: @viocorp