Innovation with the user in mind

Nick Geurds

Business Development Manager

Intel's Vision

This decade we will create and extend computing technology

to connect and enrich the lives of every person on earth

If the Internet were a movie we’d still be in the opening credits…

…but this is only just the beginning

7.9 ZB in 2015

2 Days > dawn of civilization to 2003

750 Million Photos uploaded to Facebook in 2 days

966PB Stored in US manufacturing (2009)

209 Billion RFID tags sale in 2021: from 12 billion in 2011

200+TB A boy’s 240’000 hours by a MIT Media Lab geek

200PB Storage of a Smart City project in China

$800B in personal location data within 10 years

$300B /year

US healthcare saving from Big Data

$32+B Acquisitions by 4 big players since 2010

“Every two days, we create as much information as we did from the dawn of

civilization up until 2003” - Eric Schmidt, former Google CEO

Tectonic Shifts

Pursuing Moore’s Law - We have surpassed technical and economic boundaries, opening the door to pervasive compute and communications

Tectonic shift: phrase, meaning - dramatic

structural change, or earth changing transformation

Pervasive compute & communications is driving four technology led “tectonic shifts”

1. The Internet of Things

…truly transformational, driving not just

efficiency but business model innovation

From simple data gathering to analyzing to context awareness

and eventually pro-active decision making

Point of Sale

Digital Security Surveillance

In-Vehicle Infotainment

Sensors

IP Services

Defense Home Automation

Digital Signage

Portable Medical

Gaming

Printers

Medical Imaging

Transportation

Robotics

Factory Automation

Enterprise Security

Industrial PC

Thin Client

~$2 Trillion

Intelligent Systems

market by 2015*

> 15 Billion

Connected

Devices by 2015

IP Cameras

Residential Gateway

Test and Measurement

Utilities Control

Energy Management

ATM Network Appliances

Wireless Infrastructure

Aerospace Kiosks Enterprise VoIP

Routing and Switching

* IDC – Intelligent Systems: The Next Big Opportunity

The Age of Intelligent

Systems

Transforming the Customer and Vendor Experience Other names and brands may be claimed as the property of others.

HD Camera 1080p

LCD touch

enabled 46”

Connected

Gaming

Gifting

Social Media

Video Commercials

Nutritional Info

Smartphone aware

Circa 1960

Circa 1990

Today

Pepsi is transforming the soda vending machine into an interactive, state-of-the-art, must-see experience!

2. Cloud Computing – rise of “as a Service”

Cloud Challenges: Managing Growth, Improving Agility,

Gaining Efficiencies, Avoiding Lock-In

Private Clouds, Public Clouds, Hybrid Clouds –

delivering services to billions of connected devices

15B connected devices by 20153

>3B connected users by 20151

Up to 2X or $27B5

in additional data center power costs by 2015

>11X

increase in mobile data traffic by 20154

2X growth in information every two years2

Private Public

3. Big Data – Volume, Velocity, Variety, Value

Time

Vo

lum

e Data Growth Unstructured

data

Structured

data

HDD capacity manufactured in 1995 20 PB = 39,000 PB =

226,000 PB =

Unstructured data in 2011

Forecast unstructured data by 2015

Companies will

need to deal

with 50x more

data by 2020

Business Analytics will be a Competitive

Differentiator

Big Corporate data + Big Web Data + Big Sensor Data

provides a potential gold mine that can be mined for value

Impact on Business Analytics

Key Challenges:

1. Explosive Data Growth “How can I store the volume whilst managing growth?”

2. Real-time Analysis “How can I process the data quickly enough?”

3. Democratization of Analytics “How can I get the information to those who need it?”

How Are You Going Deal with 50x Data Growth by 2020

in an Affordable Way?

…a shift towards User Driven Innovation

Intel’s Role in Big Data

Emerging Solutions deliver Speed, Scale and Value

Software HANA Open source (NoSQL)

In Memory DB, Hadoop

Analytics: hours to

seconds

Compute Multi-core,

Many-core

Performance,

Standard, Open.

Storage Distributed,

Intelligent Scale Out

Expensive SAN

alternative

NV Memory

(SSD) SATA/SAS > PCIe >

NVM in memory Through-put. New

app architecture

Network, Fabric 10GbE – 40GbE. HPC fabric.

Software Defined Networks

High-speed distributed

architectures

4. The User Experience

Ultrabook/Convertibles

Desktop PCs

Smartphones Smart TV

Perceptual

Embedded

Tablets

It’s what we make possible that

brings the user experience to life!

Touch

But what does this mean for business?

Mobile

Consumer

Service

Provider

Supplier

Mobile Workforce Data Center

Digital

Offices

Customers

Outsourcer

Factory / Warehouse Services On Demand

Workforce innovation

Faster time to Market

Competitive Advantage

New Business Growth

New Services

A Time of Change and Challenge for Business…

Energy Efficiency

Trust & security

User Experience Connectivity Data

Management & Automation

>1 Zetabyte Internet Traffic3

>15 Bn Connected Devices2

Energy

Transport

Retail

Healthcare New

Business +

Usage Models …by 2015

13

>1 Bn More Netizen’s1

Big Challenges

1. IDC “Server Workloads Forecast” 2009. 2.IDC “The Internet Reaches Late Adolescence” Dec 2009, extrapolation by Intel for 2015 2.ECG “Worldwide Device Estimates Year 2020 - Intel One Smart Network Work” forecast 3. Source: http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html extrapolated to 2015

Smart Cities

Finance

New Horizons, New Challenges

Cisco and Intel innovate together in Big data, User Experience and Connectivity