nigeria state of digital media 2014
TRANSCRIPT
STATE OF DIGITAL MEDIA
NIGERIA TERRAGON GROUP
2014
NIGERIA
Total Population Urban Rural 174,507,539 Mobile Internet Users Internet Penetration 65,813,890 Mobile Subscribers Mobile Penetration 129,391,392
50% 50%
32.9%
74.1%
Source: Population: CIA World Factbook Est. (2013) Internet: ITU, June 3013 Mobile Subscribers: NCC, April, 2014
POPULATION
Source: CIA World FactBook Est. July, 2013
CURRENT POPULATION OF NIGERIA
174,507,539
NIGERIA’S ANNUAL GROWTH RATE IS 2.54%...
…UP FROM 2.33% IN 2012
Source: CIA World FactBook Est. July, 2013
MEDIAN AGE OF NIGERIA’S POPULATION IS 17 YEARS AND 9 MONTHS…
Source: CIA World FactBook Est. July, 2013
…DOWN FROM 19 YEARS AND 3 MONTHS IN 2012
Source: CIA World FactBook Est. July, 2013
FOR EVERY FEMALE, THERE ARE 1.01 MALES
DOWN FROM 1.04 MALES IN 2012
Source: CIA World FactBook Est. July, 2013
50% OF THE NIGERIANS LIVE IN URBAN AREAS
Source: Wikipedia
INTERNET
NIGERIA HAS AN INTERNET PENETRATION OF
32.9% &
A BROADBAND PENETRATION OF
6%
Source: ITU, June 2013 The Nigerian National Broadband Plan 2013-2018 Penetration rate is the percentage of active internet/broadband users for a given population
Source: http://www.netindex.com/download/2,59/Nigeria/
AVERAGE BROADBAND SPEED IN NIGERIA IS
4.8MBPS
Source: http://www.netindex.com/download/2,59/Nigeria/
WITH A SPEED OF 4.9MBPS, LAGOS HAS THE
HIGHEST BROADBAND SPEED IN NIGERIA, FOLLOWED BY ABUJA – 4.4MBPS & RIVERS – 4.1
MBPS
NIGERIA STILL HAS THE LARGEST INTERNET POPULATION IN AFRICA AND IS 8TH IN THE
WORLD
…UP FROM 11TH IN 2012
Source: Wikipedia
78% OF NIGERIAN NETIZENS ACCESS THE INTERNET EVERYDAY . . .
Source: Terragon Insights 2014
. . .67% SPEND 1 TO 3 HOURS ON THE INTERNET DAILY.
Source: Terragon Insights 2014
…AND 92% ACCESS THE INTERNET VIA A MOBILE DEVICE
Source: Terragon Insights 2014
MOBILE INTERNET HITS STILL OUT-NUMBER DESKTOP INTERNET HITS
MOBILE DESKTOP
Source: gs.statcounter.com May 2014
69.74% 26.24% TABLET
4.02%
TOP ONLINE ACTIVITES IN NIGERIA
Source: Terragon Insights 2014
26% 31% 18% 17% SEARCH SOCIAL MEDIA DOWNLOADS EMAIL
KNOWLEDGE SEEKING
22%
SCHOOL & EDUCTION
20%
SPORTS
13%
JOBS
31%
NEWS
Source: Terragon Insights 2014
INTERNET ACTIVITIES BY PLATFORM- MAJOR POINT OF ACCESS
Source: Terragon Insights, 2014
84%
88%
86%
60%
87%
92%
12%
4%
10%
35%
9%
5%
4%
7%
4%
5%
3%
3%
EMAILS
IM
CONTENT DOWNLOADS
INTERNET SHOPPING
SEARCH FOR INFORMATION
SOCIAL MEDIA
MOBILE
DESKTOP
OTHERS
SOCIAL MEDIA
Source: Data from the social media sites
SOCIAL MEDIA SITES IN NUMBER
(REGISTERED USERS) 1.6M
12.6M
1.2M
10.2M
8M
6M
Source: Terragon Insights, 2014
40% OF NIGERIAN NETIZENS ARE VERY ACTIVE
ON SOCIAL MEDIA
SOCIAL MEDIA ACTIVITES IN NIGERIA
Chat
Comment
Share/Re-tweet/Re-post
Post a Picture
Like
Updates/Tweets
78%
55%
39%
33%
52%
40%
Source: Terragon Insights, 2014
MOBILE USAGE
ACTIVE MOBILE SUBSCRIPTION IN NIGERIA:
129,391,392. . .
Source: NCC, April 2014
Source: Based on data from NCC – February 2013 & 2014
. . .WITH A GROWTH RATE OF 11% BETWEEN
2013 & 2014
MOBILE PENETRATION IN NIGERIA:
74.1%
UP FROM 60.01% IN 2013
Source: Based on data from Nigerian Communication Commission and CIA World FactBook
75% OF ADULTS LIVING IN URBAN AREAS AND
39% OF ADULTS LIVING IN RURAL AREAS
HAVE ACCESS TO A PRE-PAID MOBILE PHONE
Source: Mobile Money and Telco Regulation In Nigeria, September 2013
Source: Based on data from Nigerian Communication Commission,
ACTIVE MOBILE INTERNET SUBSCRIPTIONS IN NIGERIA:
65,813,390
37% OF MOBILE INTERNET HITS COME FROM FEATURE PHONES.
DOWN FROM 60% IN 2013
Source: gs.statcounter.com May 2014
Source: gs.statcounter.com
4.1% (‘14)
4.4% (‘14)
7.1% (‘14)
25.4% (‘14)
SHARE OF MOBILE INTERNET BY OPERATING SYSTEM
1.8% (‘13)
5.6% (‘13)
17.2% (‘13)
12.4% (‘13)
ONLINE SHOPPING
ONLINE SHOPPING
63% OF NIGERIAN NETIZENS HAVE BOUGHT
SOMETHING ONLINE
UP FROM 15% IN 2013
Source: Terragon Insights 2014
60% OF NETIZENS REPORTED THEY CARRIED
OUT THEIR PURCHASES WITH THEIR MOBILE DEVICES.
Source: Terragon Insights 2014
86% CARRIED OUT RESEARCH ON THE
PRODUCT/SERVICES BEFORE MAKING THE
PURCHASE. 80% OF THE RESEARCH WAS
CARRIED OUT ON MOBILE DEVICES
Source: Terragon Insights 2014
WHERE PRODUCT RESEARCH STARTS FROM:
58%
17%
9%
12%
4%
Search Engines
Friends/Family on Social Media
Retailer Website (Jumia/Konga)
Company's website
Review Website
Source: Terragon Insights 2014
AIRTIME, COMPUTER/PHONE ITEMS AND GAMES (CONSOLES, DISKS AND ACCESSORIES) ARE THE MOST COMMON PURCHASES MADE
ONLINE
Source: Terragon Insights 2014
WHILE ONLY 65% OF INTERNET SHOPPERS
WERE CALLED BACK AFTER DELIVERY, 82% SAID THEY WILL LIKE TO BE CONTACTED AFTER
DELIVERY
Source: Terragon Insights 2014
IND
UST
RY
STA
TISI
TIC
S MOBILE NUMBER
PORTABILITY
MOBILE MONEY
MOBILE NUMBER PORTABILITY
SINCE INCEPTION -APRIL 2013, AIRTEL HAS RECORDED THE HIGHEST NUMBER OF PORT-IN
INCIDENTS, ACCOUNTING FOR 46.3% OF TOTAL PORT-IN INCIDENTS.
MTN RECORED THE HIGHEST PORT-OUT
INCIDENTS, ACCOUNTING FOR 45.8% OF MOBILE SUBSCRIBERS THAT PORTED TO
ANOTHER NETWORK.
Source: Based on Data from NCC: May 2013 - February 2014
MOBILE NUMBER PORTABILITY PERCENTAGE OF PORT-IN INCIDENCE
Source: Based on Data from NCC: May 2013 - February 2014
13.4% 33.6% 42.3% 6.72%
Source: Based on Data from NCC: May 2013 - February 2014
MOBILE NUMBER PORTABILITY PERCENTAGE OF PORT-OUT INCIDENCE
15.6% 10.8% 26.4% 47.8%
Source: Mobile Money and Telco Regulation In Nigeria, September 2013
SINCE COMMENCEMENT OF MOBILE MONEY OPERATIONS IN 2012, THERE HAVE BEEN ABOUT
• 9,989,296 MOBILE MONEY SUSCRIBERS
• 67,494 AGENTS ENROLLED….
• . . OVER 11 MILLION TRANSACTIONS. . .
• AND A TOTAL VALUE OF TRANSACTIONS OF OVER
105 BILLION NAIRA
MOBILE MONEY
January February March April May June July AugustSeptembe
rOctober
November
December
2012 44,271 70,175 97,749 114,300 140,185 162,895 179,431 218,220 210,923 256,958 301,601 500,980
2013 646,048 673,784 773,150 1,018,7 1,445,7 1,424,7 1,639,6
VOLUME OF TRANSACTIONS 2012/2013
Source: Mobile Money and Telco Regulation In Nigeria, September 2013
January February March April May June July AugustSeptembe
rOctober
November
December
2012 241,425 325,569 514,523 1,078,2 1,731,0 2,117,3 2,279,8 2,618,8 2,361,6 4,100,2 6,054,9 8,085,1
2013 7,637,7 6,970,4 8,261,7 9,885,5 9,987,2 9,042,8 10,141,
VALUE OF TRANSACTIONS 2012/2013
Source: Mobile Money and Telco Regulation In Nigeria, September 2013
Source: Mobile Money and Telco Regulation In Nigeria, September 2013
THERE ARE 18 LICENSED MOBILE MONEY OPERATORS
At Terragon Group, we pride ourselves as a new media business focused on Africa. We have built a strong competence across the new media ecosystem comprising mobile, online and content. Within digital we understand the interplay between content and
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For more information on TERRAGON INSIGHTS 2014, email Eniola on [email protected]
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