PowerPoint Presentation

NIKE- Failure in Demand ForecastingVeer GupteAkshay AgarwalSagar KulkarniPrathamesh PriyolkerHardik Shah

Founded in 1957 by Philip KnightManufacture:Sports equipmentSports wearApparelsAccessory products Products sold in over 140 countries

Supply Chain Management Business network covering from buying, making, moving, warehousing to selling

SellingBuyingMakingMovingWarehousing

NEED FOR SCM

i2s Software ImplementationFirst part of supply chain strategy

Cost of this project was US $40 million

To match supply with demand

To reduce the amount of raw material

Used it as a legacy system rather than as apart of SAP ERP project

REASONS FOR i2S SOFTWARE FAILUREThird party integratorInexperience of i2 CustomizationTrying to forecast too far out ahead Pilot testProblems in smooth integration Inadequate informationChanging market conditionsReview meetings

Measures to overcome demand forecasting problem

Importance of demand forecastingDetermining the quantities"make to stock" rather than "make to orderReduces supply timeEfficient forecasting

Ways to avoid supply chain problems

Lessons Learned Be Patient

Define a business Goal

Re-engineering Process

Just Do It Over

Keep your eye on the price