ObjectiveThe objective of the Kids Run Club is to

provide a family atmosphere in which parents and kids will be informed on the importance of leading a healthy lifestyle

Run Club TodayAt the Nike Store in Georgetown runners

participate in the Run Club 3 days a week Tuesday, Thursday, and SaturdayPacers assist the runners with pace and give

them motivation

The need for Kids to get healthyThe Centers for Disease Control and Prevention

has released some facts on childhood obesity:Obesity has more than doubled in children and

tripled in kids in their adolescent years in the past 30 years

Children ages 6-11 years old who were obese in the U.S. increased from 7% to almost 18% in 2010

Children and adolescents that are obese are at a greater risk for joint and bone problems, poor self-esteem, and sleep apnea.

http://www.cdc.gov/healthyyouth/obesity/facts.htm

Kids Run ClubSince we have a run club already in place and since

there is a need for kids to become physically fit lets have a “Kids Run Club”

This event can be a one time event to take place during the Saturday morning Run Club.

I chose Saturday morning because kids usually have homework and other commitments during the week.

At the Kids Run club we can go through the normal routine and also present them with information on childhood obesity and encourage physical fitness

How can it work?For kids to participate in the Saturday Run

Club they have to be accompanied by and adult or their parents.

By being accompanied by their parents or an adult the Kids Run club will turn into a family fitness event.

For extra pacers we can contact the Georgetown University Track and Field team to come and participate.

Benefits for Nike GeorgetownIncrease community relationsEstablishment of the Nike Georgetown store

as the number one provider of youth sports apparel and footwear

Potential increase in sales in kids apparel and footwear

Product testing opportunity with adults and kids