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TRANSCRIPT
A PRESENTATION BY PAPEROMATIC
NIKE
Who are we?
ESTABLISHED IN 1960FOUNDER-PHIL KNIGHT AND BOWERMAN STARTED SMALL AND NOW HAS
EXPANDED ITS BUSINESSES TO USA AND INTERNATIONAL MARKETING
NIKE- WINGED GODDESS OF VICTORY
What is Nike All About
Persuasion of Top Athletes Premium Brand Premium Product Placement Leading to
Brand Recognition and higher salesImage and celerity endorsements
Geographical Outreach
Ability to re-enforce brand loyalty across a broad customer base
Increased company growth potential
Strategies Adopted by Nike
SponsorshipAdvertisments Discounts Fashion shows
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