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Pixar By: Rachel Beger!

+BIG IDEA: !

n  Pixar has the ability to appeal to all ages"

n  Their movies grow old with kids and really form a consumer bond"

n  We want to make a stronger consumer connection through social media outlets"

n  Use social media not just to promote movies, but to form a stronger consumer relationship"

n  We want the fans to feel “heard”"

"

“Imagination Has No Age Limit”

+TARGET AUDIENCE!

n  Targeting ALL age groups"

n  LARGELY focusing on young adults 18-27 "

AND the middle aged 45-60!

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+DIGITAL MARKETING STRATEGY!

+#ImaginationHasNoAgeLimit!

+Twitter!

#ImaginationHasNoAgeLimit"

+Instagram!

n  Who do you watch Pixar movies with? "

n  Post a photo with #ImaginationHasNoAgeLimit"

n  A post will be selected to receive a shout out from Pixarʼs account"

+Our Goals and KPI!!

n  10% increase in followers on social media sites"

n  Receive atleast 20,000 comments on any #ImaginationHasNoAgeLimit post"

n  With an increase of 5,000 every post"

"

+The Budget!

$180,000 $250/hour

30 hours a week

Duration of 6 months

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Happiness applies to all ages."

Here at Pixar, we donʼt put a limit on bliss."