no one uses smart tv because its sucks (prisa digital r&d connected tv and 2nd experience...
TRANSCRIPT
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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The hype of smart TV is fading away?
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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So…
Why Prisa is working on Connected TV?
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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R&D product roadmap
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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Smart TV Product Roadmap 2010-2012
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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Smart TV Product 2013
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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Second screen TV/mobile apps
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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Huffington Post and Meristation Smart TV apps
Launch expected in Q1 2013
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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TV Learning
Tv-Learning is a innovative vocabulary learning
experience based on original version video
content consumption.
User interact with synchronized subtitles on a
tablet (2nd screen) retrieving
translations while watching original
version video contents on a Connected TV
(main screen).
Status:
· Back office & automatized workflow
developed.
· Samsung Smart TV App developed.
· Tablet Android App developed
including learning game, and user’s stats.
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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Smart Tv karaoke: 2nd screen
Gaming app that allows users to sing with their smartphone synchronized with a Smart TV
BU: Los 40 Expected to submit to QA in january 2013
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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Radio Adventure
RadioAdventure is an interactive project that would extend the radio experience through a visual
player syncronised with a Widget Engine for Digital Prisa players (Flash and HTML5)
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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New Project: Synchronized classroom
Synchronized Classroom is a new project in collaboration
with Santillana that aims to create experiences based on
interest around educational environment. Experiences that
expand from school to home across linking multidevices
Prooof of concept launch: march 2013
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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Smart TV a popular christmast gift
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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5000.000 downloads, 50% in January 2013
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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In the New TV fragmented ecosystem…
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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Its worth to develop a TV app?
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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2nd screen Development tips
· Main logic contained in mobile device
· TV app as a dumb player
· Android or IOS development vs less familiar (samsung,
sony. LG)
· maintain Easy to migrate to other devices
R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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Think Multiscreen
Propietary app vs HTML browsing
