REACH OUT BEFORE YOU ROLL OUT!

THE GAME-CHANGING ART OF MARKET INTEGRATION. 

JULIAN MAIER | DIGITAL CONSULTING

ARE YOU WORKING WITH AN INTERNATIONAL OPERATING COMPANY?

DID YOU EVER ROLL OUT CONTENT OR A PLATFORM WORLDWIDE?

DO YOU KNOW THE CURRENT LOCAL TIME IN BUENOS AIRES?

HAVE YOU EVER BEEN CALLED ON A SUNDAY MORNING BY A CMS AUTHOR FROM ABU DHABI, WONDERING WHY HE HAS SWEDISH

CONTENT ON HIS WEBSITE?

DO YOU KNOW, WHICH LANGUAGE IS USING THIS FONT?

სამგზავრო ავტომობილები

WHAT DRIVES

ROLLOUT SUCCESS?IN

BUDGETIN QUALITY

IN TIME

PEOPLE AND

PROCEsSES

THE ROLLOUT SCENARIO

MULTI-BRAND, MULTI-LANGUAGE, MULTI-NATIONAL

1 client1 year

48 countries40

LANGUAGES

41.000 WEB PAGES

6 BrANDS

IMAGINE THE FOLLOWING

YOU‘VE GOT A STATE OF THE ART WEBSITE

IMAGINE THE FOLLOWING

AND YOU‘VE GOT ALL THE OTHER STUFF TOO:

TAGGING

INTEGRATED LEAD

MANAGEMENT

COMMENTING

CUSTOMER EXPERIENCE

MOBILE-DEVICEDETECTIONSOCIAL MEDIA

MOBILE-DEVICEANALYTICS

iPAD APPEXTERNAL

APPLICATIONS

USER-GENERATED CONTENT

RATING

DATA-DRIVEN CONTENT

RSS

LIKE

SEM

THIS IS ...

AWESOME.

"COOL, I‘M REALLY INTO THIS ,INTERNET THING‘.

LET‘S GET IT OUT TO THE MARKETS

MICHAEL, 28 - LOCAL MARKETING SPECIALIST

"WE HAVE CURRENTLY NO RESOURCES TO DO THIS.“

"I WILL BE ON VACATION FOR 4 WEEKS IN SUMMER.“

"I‘M THE ONLY ONE DOING MARKETING IN OUR OFFICE AND THERE ARE OTHER

PROJECTS AS WELL.“

"ON THE PLANNED GO-LIVE DATE, WE HAVE AN IMPORTANT CUSTOMER EVENT.“

LET‘S GET IT OUT TO THE MARKETS

MICHAEL, 28 - LOCAL MARKETING SPECIALIST

"I‘M MAINTAINING THE LOCAL WEBSITE FOR 15 YEARS

AND I‘VE SEEN A LOT OF CENTRAL SYSTEMS COME AND GO.“

"IN OUR COUNTRY EVERYTHING IS DIFFERENT. YOUR CENTRAL APPROACH WON‘T WORK.“

"WHAT ABOUT OUR

LOCAL CONTENT AND APPLICATIONS?“

LET‘S GET IT OUT TO THE MARKETS

PETER, 43, KEY ACCOUNT AND OWNER OF LOCAL WEB AGENCY

NO TIME .

NOT INTERESTED.

LET‘S GET IT OUT TO THE MARKETS

EFFECTIVENESS.

RELIABILITY.

EYE-LEVEL.

THE ROLL-OUT PLANNING

EFFECTIVE AND PROVEN ROLL-OUT APPROACH

CREATE ROLL-OUT PLAN

LOCAL AGENCY BRIEFING

KICK-OFF/ DEFINE ACTIVITIES

CREATION OF LANGUAGE VERSION

MARKET SITEMAP DEFINITION

TRANSLATION

GAP ANALYSIS

LOCALIZATION

CREATION OF LOCAL CONTENT

CONTENT MANAGEMENT

UNIT CMS TRAINING

REVIEWAPPROVALLAUNCH

KICK-OFF WORKSHOP - REACH OUT BEFORE YOU START

CLARIFY

SPECIFIC MARKET NEEDS.

WHAT DRIVES THE

PEOPLE?

ALIGN ON

TIMELINE, SCOPE &

RESPONSIBILITIES.

"WE HAD BAD EXPERIENCE WITH CENTRAL TRANSLATORS.

THUS, WE NEED TO GO WITH OUR

LOCAL TRANSLATOR."

MANAGING CONTENT & TRANSLATIONS

MANAGING CONTENT & TRANSLATIONS

KEEP IT SIMPLE.

ENSURE QUALITY.

TRANSLATIONS -

MANUAL OR TOOL-BASED?

MANAGING CONTENT & TRANSLATIONS

IDENTIFY CONTENT GAPS.

OBSERVE LOCAL LEGAL

REQUIREMENTS.

TAYLOR CONTENT TO

LOCAL NEEDS.

"WHEN WILL WE FINALLY GET

ACCESS TO THE CMS?“

CMS TRAINING

CENTRAL OR LOCAL

CMS TRAINING

SPEAK "IT, MARKETING

AND BUSINESS"

FIND SOLUTIONS FOR

INDIVIDUAL QUESTIONS.

DIFFERENT KNOWLEDGE,

BACKGROUND, EXPEC-

TATIONS.

THE CENTRAL CONTENT DOESN'T FIT FOR US.

WE NEED TO ADAPT.

LOCALIZATION

LOCALIZATION

BE READY TO GIVE SUPPORT - ANYTIME AND EVERYWHERE.

BE READY TO GIVE SUPPORT.

ANYTIME AND EVERYWHERE.

THE GO-LIVE

00 06 25: :Days Hours Minutes

THE LAST MINUTES...

to go-live

„I TALKED TO TONY FROM AFTER SALES.

HE HAD SOME COMMENTS -

I THINK THEY ARE CRITICAL FOR GO-LIVE.“

THE LAST MINUTES

PRAGMATISM.

PRAGMATISM.

PRAGMATISM.

KNOW THE PEOPLE AND WHAT DRIVES THEM.# 3

ROLLOUT? DO TRY THIS AT HOME...# 2... BUT WORK WITH PEOPLE, WHO KNOW HOW TO DO IT RIGHT.

# 1MAKE SURE YOU DO IT WITH THE GREATEST OF EASE.

REACH OUT BEFORE YOU ROLL OUT!

THE GAME-CHANGING ART OF MARKET INTEGRATION. 

JULIAN MAIER | DIGITAL CONSULTING

WWW.NOLTE-LAUTH.COM

NOLTE&LAUTH

DigitalDigital first - Focus on

customer experience

design.

BusinessDigital consulting

experts following a top

management approach.

DevelopmentGetting things done -

Known as catalyst in

complex projects.

PartnerAt eye level.

Reliable.

Independent.

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