nominet @ oi15
TRANSCRIPT
Digital Brand Marke/ng
The Art of Storytelling
Jo Golley Nominet
Great brands are built on great stories
Ian Rowden Chief Marke/ng Officer, Virgin Group
Prologue 1
97
1 –
fir
st E
ma
il se
nt
by
Ro
y To
mlin
son
(t
o h
imse
lf!)
Au
gu
st 6
th 1
99
1 –
Tim
Be
rne
rs-
Le
e in
ven
ted
th
e in
tern
et
(20
ye
ars
old
)
Se
pte
mb
er
4th
19
98
– G
oo
gle
la
un
che
d
Ma
rch
21
st 2
00
6 –
Tw
itte
r la
un
che
d
Ap
ril 3
rd 2
01
0 –
iPa
d la
un
che
d
Ma
y 1
5th
20
13
– G
oo
gle
H
an
go
uts
lau
nch
ed
20
14
– S
na
pch
at, P
eri
sco
pe
...
1971 1980 1991 2001 2005 2010 2011 2012 2013 2014 2015
What is a Brand
A Story About
Making the Web More Welsh
The Protagonist (and suppor/ng cast)
The Mascot(s) The Ambassador and
Brand Chairman
Spokesperson
SeUng the Scene
Chapter One www.ourhomeonline.wales
www.eincartrefarlein.cymru
GeUng the Story Going Engaging the Audience
GeUng the Story Going Engaging the Audience
GeUng the Story Going Engaging the Audience
GeUng the Story Going Engaging the Audience
I’ve
go
t m
ine
... H
ave
yo
u g
ot
you
rs?
#Samwarburton – have you got yours? #makingthewebmorewelsh
Yup ... #Georgenorth have you got yours? #making the webmorewelsh
I have ... Coach have you got yours?
#TomJones ... Have you got yours? #making the webmorewlesh
#Tomjones ... Tom are you there? #making the webmorewelsh
GeUng the Story Going Engaging the Audience
Put a Twist in the Tale (and engage your readers)
Understanding how to behave in social media is easy.
Be nice or leave Faris Yakob, chief technology strategist,
McCann Erickson
Get People Talking About Your Story
The internet is becoming the town square for the global village of tomorrow
Bill Gates, founder, MicrosoZ
Join us in making the web more Welsh