nonprofit alliance - albion 4/24/09
DESCRIPTION
Introduction to Social Media ToolsTRANSCRIPT
Leveraging Social Media for Your Cause
Allison TreppaDirector of Marketing & Member ServicesMichigan Nonprofit [email protected]
About Me
Allison TreppaDirector of Marketing & Member
ServicesMichigan Nonprofit Association [email protected]
• Website: www.MNAonline.org• Blog: http://MNAonline.wordpress.com• Twitter: @MNAOnline
http://www.slideshare.net/MNAOnline
Where This Presentation is Located:
What is Social Media?
• Definition: “the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.”
- Ben Parr http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition
• In other words, social media describes the tools people use and the ways people share ideas online.
• Relationship building!
SERVE STRENGTHEN
TRANSFORM COMMUNITIEShttp://www.commoncraft.com
A Great Resource for Basic Videos:
Social Media in Plain English
http://commoncraft.com/socialmedia or
http://www.youtube.com/watch?v=MpIOClX1jPE
Examples of Social Media
• Social Bookmarking
• Photo Sharing
• Podcasting and Video
• Blogging
• Feed Reading & Sharing
• Social Networking
The Importance of Listening
• Good first step in listening: set up Google alerts with your organization name, key words, event names, figureheads, etc.
• Little time on the front end = big payoffs in the long run
• Food Stamp Challenge example – Michigan Nonprofit Association Blog
The Importance of Storytelling
• The best storytelling shows the story – various types of media including photos, videos, audio and text can each play a part
• Can appeal to staff, volunteers, donors, and people who could potentially fill these roles
• Sharing with the community• Relationship building!
SERVE STRENGTHEN
TRANSFORM COMMUNITIES
http://www.flickr.com/MNAOnline
Photo Sharing
Photo Sharing
• Photos can be uploaded to sites like Flickr, tagged, grouped, and shared
• Tagging allows photos to be organized by subject matter
• Groups allow multiple users to upload photos that share a common theme
http://www.youtube.com/nonprofits
YouTube Nonprofit Channel Program
• A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order
• A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments
• A blog can easily act as a hub of an organization’s accounts/presences and facilitate relationship building MNA Blog
• A blog can also contain a fundraising widget for raising money
What is a blog? What is blogging?
Blogs in Plain English
http://commoncraft.com/blogs or
http://www.youtube.com/watch?v=NN2I1pWXjXI
Nuts About Southwest Blog
http://www.blogsouthwest.com/
Video/YouTube
Photos/Flickr
Blog
Poll
News Feed
What is microblogging?
• A form of blogging comprised of user-created brief updates ~ 140 characters
• The truncated nature of the updates allows for less sifting and faster, more direct transmission of information
• Can be used as a sounding board, peer forum, news feed, etc. Must be interactive!
• http://twitter.com/MNAonline • Relationship building!
Twitter in Plain English
http://commoncraft.com/twitteror
http://www.youtube.com/watch?v=ddO9idmax0o
How Can Twitter Be Used?
• MNA has a Twitter account – use this to tweet (“tweet” = verb form of update) and to listen
• We post links, reminders, and important information that we want our followers to see
• We also use our account to post questions and listen to what other Twitter users are tweeting
• We follow other nonprofits, MI residents, social media folks, etc…
• Some past MNA tweets: • Reminder to MI nonprofits: Crain's Best Managed Nonprofit Contest
Apps due 09/17/08 by 5:00pm -check this post for info: http://is.gd/2gvh• Welcome to @Brandon_at_MNA , who heads up MNA's membership
department. He is the source for MI nonprofit job postings and MNA member info!
• MNA is participating in Blog Action Day 2008, http://is.gd/1v09 - join us 10/15 to find out how our members are fighting poverty in MI!
What Is Social Bookmarking?
vs.
+ +
Traditional bookmarking
Social bookmarking
SERVE STRENGTHEN
TRANSFORM COMMUNITIEShttp://delicious.com/MNAOnline
Social Bookmarking – How Can It Be Used?
Social Bookmarking in Plain English
http://commoncraft.com/bookmarking-plain-english
orhttp://
www.youtube.com/watch?v=x66lV7GOcNU
What is Social Networking?
• People using the internet to connect with others online
• Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies
• Four major social networking sites are: Facebook, MySpace, LinkedIn, and Ning
• Relationship building, donor cultivation, volunteer cultivation, etc!
Facebook Search Results: All
Facebook Search Results: Fundraising Apps
SERVE STRENGTHEN
TRANSFORM COMMUNITIES
GROUP FAN PAGE
Facebook Groups and Fan Pages
http://www.facebook.com/pages/create.php
Facebook Nonprofit Organizations Fan Page
Facebook Best Practices
http://www.diosacommunications.com/facebookbestpractices.htm
http://www.linkedin.com/
LinkedIn is a business oriented social networking site aimed at
professionals.
What People Do On The Internet (By Age)
http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
http://www.slideshare.net/MNAOnline
Where This Presentation is Located:
Thank you!
Worksheet Time!