NONPROFIT PR

“It’s what you did with your day that matters. Did you do a good job? Did you enjoy it? Did the people

around you have a good time? Did you go home feeling proud and energized? Because all these elements make up your life.” Lauren Graham

IS NONPROFIT FOR YOU?

Volunteer

Enjoy different roles

Project manager

Innovative

http://www.youtube.com/watch?v=0myNj8BHt_4

JOB DUTIES

Education

Influence conversation

Strengthen relationship with volunteers, donors, members

Increase support

VOLUNTEERS

Honorary chair vs. active board member

Volunteer recruitment

Appreciation

Prepare for conflict

AUDIENCE

Listen to your supporters

Choose the right tools

Balance traditional and social media

NONPROFIT WRITING

“The four letter word that matters the most in nonprofit marketing is L.O.V.E.” Katya Andresen

Stories help build your brand

Source: nonprofitmarketingblog.com

FUNDRAISING EVENTS

Promotion through various channels

Volunteer committee

Emergency plan

Work with media throughout the year

NONPROFIT TRENDS

75% of nonprofits email supporters monthly

Facebook beats Twitter, 79% to 34% as important to nonprofit marketers

Most nonprofits send direct mail quarterly to supporters

Most important communication tools rank website, email and Facebook

Source: 2011 Nonprofit Trends Report, nonprofitmarketingguide.com

PREPARING FOR A NONPROFIT CAREER

Volunteer

Intern with small and large organizations

Get involved with different roles

FINDING A CAREER

Network

Focus on range of experience

Informational interviews

hgilbert@ohpsych.org

@heatherngilbert

linkedin.com/in/heatherngilbert

THANK YOU!