northern voice 2010: why i play alternate reality games
DESCRIPTION
My Northern Voice Presentation (May 7-8, 2010) http://bit.ly/bXCZezTRANSCRIPT
Why I play Alternate Reality
Games
(and why you should too)!
Phillip JeffreyNorthern Voice 2010
Outline
• The Lost Ring
• Urgent Evoke
• Questions/Discussion
What are Alternate Reality?What are Alternate Reality
Games?
ilovebees.com worldwithoutoil.org
The Lost Ring unravel the mystery
The Lost Ring
The Lost Ring A Call for Help
The Lost Ring Player-generated Wiki
The Lost Ring Knowledge Space
The Lost Ring The third ring is found
flickr photos by cubicgarden
flickr photos by cubicgarden
The Lost Ring Personal Experiences
The Lost RingSucked into real life by online fantasy worlds ~Globe & Mail, April 2008
“This changes your everyday life”
The Lost RingDark Marketing - Dentsu-ho, Japanese publication
Labyrinth training (Video) Social Benefits of The Lost Ring
• Enjoyment
• Social Experiences
• New Knowledge
Why I played The Lost Ring
Mission Food Security
Learn2Mission: Food Security
Mission: Food SecurityAct2
Mission: Food Security Imagine2
photo by flickr user kiyoshi.be http://bit.ly/bEYl7o
Google Wind$38 million dollar renewable energy investment - 2 Wind farms
Urgent Evoke Empowering Women
UNICEF Encourages cricket for boys and girls in Namibia
Why I play Evoke
• To try and make a difference in my world
• To develop new knowledge about cool solutions to social issues
• To attend the 1st EVOKE summit in DC
References
• Jane McGonigal IFTF - http://avantgame.com
• http://blog.avantgame.com/2008/08/we-found-lost-ring.htmld
• The Lost Ring Case Study - http://work.akqa.com/thelostring/
• Urgent Evoke - http://www.urgentevoke.com
• Alternate Reality Games Network http://www.argn.com/
