Nuremberg Nuremberg Metropolitan RegionMetropolitan RegionOne Out of ElevenOne Out of Eleven

© 2015 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region (as at 09 July 2015)

NUREMBERG METROPOLITAN REGION

Nuremberg Metropolitan Region

Area 21,800 km²

Inhabitants 3.5 million

Labour force 1.9 million

GDP 115 billion €

Export ratio 47 %

Access to 27 million peopleradius 200 km

© 2015 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region Theresienstraße 9, 90403 Nuremberg/Germany Fon 0049 911 231-10510 geschaeftsstelle@metropolregion.nuernberg.de

Urban-Rural PartnershipUrban-Rural Partnership

A network with many strong nodes A network with many strong nodes

as key prerequisite for global visibility as key prerequisite for global visibility

of its towns, cities and regions andof its towns, cities and regions and

for a sustainable quality of life.for a sustainable quality of life.

NUREMBERG METROPOLITAN REGION

Prospects for the Future: Fourth PlacePrognos-Zukunftsatlas 2013

Source: Prognos AG, Zukunftsatlas 2013

Nuremberg

major very good good minor minor high very high

Prospects Risks

NUREMBERG METROPOLITAN REGION

Strength through

polycentrism

“We develop polycentricism and collaboration as a

unique selling point.”

Strength through

polycentrism

“We develop polycentricism and collaboration as a

unique selling point.”

Exemplary culture of welcome

“We develop an exemplary culture of

welcome”

Exemplary culture of welcome

“We develop an exemplary culture of

welcome”

Top in future-oriented

competence areas

“We strengthen the areas of competence of the WaBe model.”

Transport & LogisticsAutomotive

Information & CommunicationsMedicine & Health

Energy & EnvironmentNew Materials

Automation & Production Engineering

Top in future-oriented

competence areas

“We strengthen the areas of competence of the WaBe model.”

Transport & LogisticsAutomotive

Information & CommunicationsMedicine & Health

Energy & EnvironmentNew Materials

Automation & Production Engineering

Efficient infrastructure

for people, goods and information

“We develop the transport structure for people and goods and the infrastructure for

sustainable exchange of information.”

Efficient infrastructure

for people, goods and information

“We develop the transport structure for people and goods and the infrastructure for

sustainable exchange of information.”

Most family-friendly

metropolitan region

“We are one of Europe‘s five most

family-friendly metropolitan areas.”

Most family-friendly

metropolitan region

“We are one of Europe‘s five most

family-friendly metropolitan areas.”

„We want to be the preferred home region for talented and dedicated people from all over the world.

Together we establish a home for creative minds. “

MISSION – GOALS

Rules for Cooperationsubsidiarity

voluntary commitment

equal terms

urban-rural partnership

openness and dynamism

consensus

democratic core Council of the Metropolitan Region

regional governance networking with businesses, science, culture and administration

MISSION – GOALS – PROJECTS

GOING BEYOND PAROCHIALISM

Politics and Economy in the Same Boat

Managing Board of the Steering Committee

Political ChairmanArmin KroderPolitical Chairman for the Nuremberg Metropolitan Region

District Administrator of the admin district of Nürnberger Land

Andreas Starke1st Deputy Council Chairman

Mayor of Bamberg

Franz Stahl2nd Deputy Council Chairman

Mayor of Tirschenreuth

Business ChairmanProf. Dr. Klaus L. Wübbenhorst Chairman of the Board of the association „Business for the Nuremberg Metropolitan Region e.V.“

Heinz BrennerMember of the Association‘s Board

Head of Regional Office, Siemens Erlangen/Nuremberg

Heribert TrunkMember of the Association‘s Board

President of the Upper Franconian Chamber of Industry & Commerce, Bayreuth

REGIONAL GOVERNANCE

Beacons: Companies with an annual subscription of EUR 10.100,- or more

as at 13 August 2015

REGIONAL BUSINESS ASSOCIATION

Business for theNuremberg Metropolitan Region e.V.

147 Members19 of them “Beacons”

General Meeting, 14 February 2014, Nuremberg

Regional Business Association

“Business for the Nuremberg Metropolitan Region e.V.”

Foundation Event, 22 January 2013, Erlangen

POLITICS AND ECONOMY IN THE SAME BOAT

==

Return on InvestmentReturn on Investment

CompetitivenessCompetitiveness+ Attractiveness for + Attractiveness for Expert StaffExpert Staff

Medium to Long-Term Medium to Long-Term Investment in the Investment in the RegionRegion

REGIONAL BUSINESS ASSOCIATION

Membership – What Are the Benefits?

3 good reasons

And a series of successful projects with industry

Increase Business SuccessOriginal Regional

Model for Growth and Employment („Leitbild WaBe“)

Medical Valley Win and Retain Expert StaffWelcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc.

IHK FOSA (Foreign Skills Approval)

Alliance for Professionals

ExtendInfrastructure toTop Performance„12-Point Programme“ of the region‘s Chambers of Industry and Commerce

Expansion of the Verkehrsverbund Großraum Nürnberg (VGN)

INCREASE BUSINESS SUCCESS

Symposiums: Cultural and Creative Industries(Software & Games…)

Artist of the MonthWebsite „Life & Work“

AktionSeepferdchen

Building an international brand

EntdeckerPassMessestand FREIZEIT2015

Analysis of value chainsin regional economic clusters

Regionenbezogenes Generationenmanagement

Metropolitan Region at trade fairs

Annual conference

Expansion of the VGNVerkehrsverbund

Großraum Nürnberg

MISSION – GOALS – PROJECTS

Joint Lobby for“Gateway in Europe”

The Metropolitan Region is located on two TET-N corridors*

Scandinavian – MediterraneanScandinavian – MediterraneanRhine – DanubeRhine – Danube

*) Trans-European Transport Networks

Joint Lobby for“Gateway in Europe”

The Metropolitan Region is located on two TET-N corridors*

Scandinavian – MediterraneanScandinavian – MediterraneanRhine – DanubeRhine – Danube

*) Trans-European Transport Networks

Source: European Commissionhttp://ec.europa.eu/transport/themes/infrastructure/news/ten-t-corridors_en.htmBased on the outcome of the informal trilogue of 27th June 2013

Helsinki – Hamburg – Nuremberg – Brenner Pass – Rome – VallettaFrankfurt – Nuremberg – Prague – Zilina – UA Border

– Passau – Vienna – Budapest – Bucharest

EXTEND INFRASTRUCTURE TO TOP PERFORMANCE

EXTEND INFRASTRUCTURE TO TOP PERFORMANCE

Expansion of the “VerkehrsverbundGroßraum Nürnberg” (VGN)

One ticket for all modes of public transport

www.vgn.de

Quelle: VGN, Planungsstand 01.01.2015

SMARTMAP

Retaining Expert Staff – a Culture of Welcome

Welcome Platform “Life & Work”

SmartMAP, Careers Portal, many tips and information about the region

WelcomePackage

Support in personnel marketing for companies Individually adaptable, 3 Versions: Basis Package (e.g. to be used at fairs etc.)

Standard Package (e.g. trainees welcoming)

Premium Package (Onboarding!)

Under development!

WIN AND RETAIN EXPERT STAFF

Original Regional

26 regional initiatives, 1,500 partnersinform about GMO-free and locally produced food

Highlights: Nuremberg Christmas Market (2 million), Consumenta (150.000 visitors)

Original Regional Database: over 1,100 direct marketers, merchants and producers“Largest Regional Database in Bavaria!”

INCREASE BUSINESS SUCCESS

www.original-regional.info

INCREASE BUSINESS SUCCESS

TRANSPORT TRANSPORT ANDAND LOGISTICSLOGISTICS

MEDICINE MEDICINE ANDAND HEALTH HEALTH

ENERGY ENERGY AND AND ENVIRONMENTENVIRONMENT

INFORMATION INFORMATION ANDAND COMMUNICATIONSCOMMUNICATIONS

AUTOMATION AUTOMATION UNDUND PRODUCTION ENGINEERINGPRODUCTION ENGINEERING

NEW MATERIALSNEW MATERIALS

AUTOMOTIVEAUTOMOTIVE

Welcome to Medical Valley!

Key Sectors in the Nuremberg Metropolitan Region

Germany‘s leading-edge cluster for medical technology, health-care, pharma

MARKETING – ENHANCING OUR REGION’S ATTRACTIVENESS

HOME FOR CREATIVE MINDSSCOPE FOR TALENTED AND COMMITTED PEOPLE

surprising – respectful – cooperative – metropolitan

DYNAMICBALANCE

SUSTAINABLE ECONOMIC STRENGTH

CULTURE AND LEISURE IN AN URBAN-RURAL MIX

OPENNESS AND

INTERNATIONAL APPROACH

What Distinguishes the Nuremberg Metropolitan Region?

“Nuremberg Metropolitan Region”

Use the brandin many contexts…

Websites

Job advertisements

Publications

Welcome offers

Letters

Marketing / PR

Building/Construction site marketing

Words of welcome

etc.

MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS

The Nuremberg Metropolitan The Nuremberg Metropolitan

Region is not a playing field where few Region is not a playing field where few

participate and many spectate, but participate and many spectate, but

rather a field with 3.5 million active rather a field with 3.5 million active

participants and representatives.participants and representatives.

Prof. Dr. Klaus L. Wübbenhorst

Business for the Nuremberg Metropolitan Region e.V.Vorsitzender des Vorstands

„„“ Contact

Nuremberg Metropolitan RegionOffice of the Nuremberg Metropolitan RegionTheresienstraße 9, D - 90403 NurembergFon +49 (0) 911 231-10510geschaeftsstelle@metropolregion.nuernberg.dewww.metropolregion.nuernberg.de