Amanda van Hoornaar

Lisa van Vuuren

Suzanne Walthaus

The concept

Conceptual combination:

Wicked Vans Regular mini van rental

The concept

• What?

• Where?

• To whom?

• For what?

Mini van rental

The Netherlands

Youth

Vacations / Trips

THE INDUSTRYMini van rental (9pers.)

Chamber of commerce number: 77.111(‘Verhuur personenauto’s/lichte bedrijfswagens’)

Rental industry revenues: €630M (2006)

Growth rate:

Growth in number of rental companies in the Netherlands 1997-2007

THE INDUSTRY

Average company size per sub-branch 1997 - 2007

Industry Analysis

Industry Analysis• Mini vans

• Repair

• Maintenance

• Cleaning

• Insurance

€6.000,-

€ 850,-

€ 550,-

€ 1750,-

€ 2750,- Extra :TaxesDepreciation

Level of bargaining power: HIGH

Industry Analysis

• Entry barriers• High Start Up Costs• Network• Brand

Threat of new entrants: MODERATE

Industry Analysis

• Limited amount of cars available

• Limited of van rental companies in the Randstad

• Expensive

• No existing brand for mini van renting to youth that everyone knows

Threat of industry competitors: MODERATE

Industry Analysis

• Private Vehicles

• Bus

• Train

• Aeroplane

Threat of substitutes: HIGH

Industry Analysis

• Characteristics• Young• Price Sensitive• Groups of Five or More• Adventurous

Level of bargaining power: HIGH

Industry Analysis

CONCLUSION

Level of industry attractiveness:

To be continued: market analysis…

MODERATE