nwt3k digital marketing plan
DESCRIPTION
by Jake O'LearyTRANSCRIPT
![Page 1: NWT3K Digital Marketing Plan](https://reader033.vdocuments.net/reader033/viewer/2022052523/55634f81d8b42a90698b546a/html5/thumbnails/1.jpg)
NWT3K Outerwear
Jake O’Leary
![Page 2: NWT3K Digital Marketing Plan](https://reader033.vdocuments.net/reader033/viewer/2022052523/55634f81d8b42a90698b546a/html5/thumbnails/2.jpg)
What is it?
• Customizable outerwear company in Seattle• Internet based• Sells to serious, dedicated, and avid skiers• Options for everyone
![Page 3: NWT3K Digital Marketing Plan](https://reader033.vdocuments.net/reader033/viewer/2022052523/55634f81d8b42a90698b546a/html5/thumbnails/3.jpg)
Problem
• Missing a massive chunk of the market
• 2.5 Billion dollar industry in America
• Avoiding the more affluent
• To centralized
![Page 4: NWT3K Digital Marketing Plan](https://reader033.vdocuments.net/reader033/viewer/2022052523/55634f81d8b42a90698b546a/html5/thumbnails/4.jpg)
Solutions
• Shift advertising• Ease in purchase• Create brand recognition• Social Media• Travel packages• Promotional
Opportunities
![Page 5: NWT3K Digital Marketing Plan](https://reader033.vdocuments.net/reader033/viewer/2022052523/55634f81d8b42a90698b546a/html5/thumbnails/5.jpg)
Outcome
• Massive increase in sales overtime
• Word of the company spreading like wildfire
• Become a household name