oat com colloidal oatmeal presentation 0314
DESCRIPTION
Oat COM extruded Colloidal Oatmeal introductionTRANSCRIPT
Oat Cosmetics: Oat COM Extruded Colloidal Oatmeal Prepared by Oat Cosmetics
What is Colloidal Oatmeal?
• The finely milled whole oat kernel including the bran.
• The bran contains the majority of the active constituents of the oat kernel.
• Colloidal oatmeal is not a true colloid:
- A colloid is a system in which finely divided particles are dispersed within a continuous medium in a manner that prevents settlement.
• It is monographed in the US by FDA as a skin protectant
• In order to meet the requirements of the monograph it must meet the requirements of the USPC
Oat COM- Colloidal Oatmeal Skin Care Benefits compared with..
OCCLUSIVE HUMECTANT BARRIER REPAIR ANTIOXIDANTS ANTI-INFLAMMATORY ANTI-IRRITANT
COLLOIDAL OATMEAL
MACADAMIA NUT OIL
DIMETHICONE
MINERAL OIL
PETROLATUM HYALURONIC
ACID
GLYCERIN
CERAMIDES
CHOLESTEROL
Oat Actives Activity Application
Avenanthramides• Anti-irritant and redness reduction (Anti-histamine
effect similar to Tranilast) • anti-oxidant activity (such as superoxide dismutase)
Soothe & relieve dry skin
Avenacins (Saponins)
• Anti-inflammatory and immuno-regulatory properties in the treatment of atopic dermatitis (AD).
Skin cleansing properties through sebum
Flavonoids • Antioxidants (Anti-carcinogenic??) Anti-microbial
Simple & Complex Phenolics
• Antioxidants, Prevention of lipid peroxidation, anti-inflammatory? Anti-pruritic
eta-Glucan• Immuno – stimulant• Reduce fine lines and wrinkles• Hydrating agent
Skin MoisturiserWound Healing
Lipids/Oils • 65% triglyceride, Vitamin E, phospholipids.• Effective emulsifying and antioxidant activity
Replenish skin provide pH buffering Vitamin-E precursors
Starch • Adsorption and absorption properties• Physical barrier
Oat Peptides • Collagen and elastin promoters by stimulation of the fibroblasts.
Skin pH Buffering Maintains barrier integrity
Molecules in Oats
Avenanthramides
• A group of 20-30 naturally occurring polyphenols found in oats (Avena sativa L.)
• Strong anti-oxidant properties
• A powerful anti-inflammatory and anti-histamine
• Reduces redness
• Unbranched linear glucose polymer• 1 → 4 glycosidic links (x4)• 1 → 3 glycosidic links (x1)
O
H
HO
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H
OH
H
O
OH
O
H
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H
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O
OH
OH
HO
HO
H
H
H
HO
H
O
OH
OH
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H H
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Oat β-glucan
What is Oat COM – Extruded Colloidal Oatmeal?
• The high beta-glucan variety ‘Peppi’ is grown by selected farmers in Finland
• Manufactured by patented process resulting in:• Optimised activity and functionality• Excellent microbial purity • Very small particle size imparting excellent
textural properties• Effective lipid and water binding properties
enhancing emulsion stability• High free amylose content extends stability of
ingredient and finished product• Enhanced bioavailability of phytochemicals• Enhanced rheological characteristics
Enhanced Colloidal Stability
• Non-extruded vs. Oat Cosmetics Oat COM
• 5% Suspension
• Centrifuged 3000rpm 10 min
Left: Competitor Colloidal OatmealRight: Oat COM USP
Enhanced Colloidal Stability: Zeta Potential
Zeta Potential: OCOM USPZeta Potential: Standard Colloidal OatmealZeta potential [mV] Stability behaviour of the colloid
from 0 to ±5, Rapid coagulation or flocculation
from ±10 to ±30 Incipient instability
from ±30 to ±40 Moderate stability
from ±40 to ±60 Good stability
more than ±61 Excellent stability
• Oat Cosmetics’ Oat COM shows significantly higher Zeta potential, therefore presents enhanced stability over a wider range of temperatures and pHs
Enhanced availability of Oat β-Glucan• Oat β-glucan is a key component of Oat COM for cosmetic use
• The higher the Oat β-glucan content, the more effective your formulations will be at delivering these highly desirable results
Oat CO [red] vs. Competitor Colloidal Oatmeal[black]
A higher oat β-glucan can be demonstrated by rheology.
High Microbial Purity Disinfectant chemicals Irradiation* Autoclaving UHT
InletMoisture
OutletMoisture
Water Activity
Microbes
cfu/g
Yeast
cfu/g
Moulds
cfu/g
Flour 13% 0.6 7 X 105 5400 730
Test 1 13% 7.5% 0.4 <10 <10 <10
Test 2 19% 12.2% 0.6 <10 <10 <10
Test 3 13% 7.2% 0.3 <10 <10 <10
Test 4 19% 11.9% 0.6 <10 <10 <10
• Note: when moisture of our oat flour is 7,5%, the water activity is about 0,45. When Aw is lower than 0,6 there is no microbe proliferation.
*Except Oat COM IRR
Oil binding capacity:• Oat COM demonstrates an enhanced capacity to absorb and bind oil
Colloidal Oatmeal Weight increase (g) Average (g) Oil binding (g/100g)
Standard 3.02
1.2 2.98 3.00 60
1.3 3.02
COM 3.91
2.2 3.92 3.89 78
2.3 3.9
Absorbs 30% more oil than standard colloidal oatmeal
Oat COM Colloidal Oatmeal – Oil Binding Capacity
Oat COM Colloidal Oatmeal Oil-Binding Capacity
2013)
How grea
sy or n
on-grea
sy would yo
u rate
the crea
m during a
pplication?
How quickly
did the c
ream ab
sorb
?
How grea
sy or n
on-grea
sy did yo
ur skin
feel
immed
iately
after
applica
tion?
How moist
urised
did your s
kin fe
el im
mediat
ely aft
er use?
How grea
sy or n
on-grea
sy did yo
ur skin
feel
5 minutes
after
applica
tion?
How moist
urised
did your s
kin fe
el 5 m
inutes aft
er use?
How would yo
u rate
this pro
duct as
a dail
y moist
uriser?
2.50
3.50
4.50
5.50
6.50
7.50
8.50
3.093.73 3.59
7.41
5.41
6.687.09
5.45 5.77 5.86
7.647.09 7.09
7.77
Short Term Placebo Double Blind Trial Results
Placebo averageTest averages
Aver
age
ratin
g be
twee
n 1
- 10
Extruded Colloidal Oatmeal 90 Day Trial - Methodology
• Independent consumer research facility conducted a single placement study
• 53 female subjects all over 40 years old applied test cream once a day to face
• 3 skin types equally represented, normal, dry and sensitive
• Assessed after 30, 60 and 90 days • Test cream was a market relevant passive base formulation with a 3% extruded Colloidal
Oatmeal inclusion:
Trade Name INCI % w/w Function
Oat COM Extruded Colloidal Oatmeal
Avena sativa Kernel Flour 3% Rheology, Emolient, Active
Oat Lipid e Avena sativa Kernel Oil 3% Emollient
Arlatone 2121 Sorbitan Stearate, Sucrose Cocoate 3% Emulsifier
Cetyl Alcohol Cetyl Alcohol 1% Co-emulsifier
WhiteParaffin Petrolatum 2.5% Emollient
Mineral Oil Paraffinum Liquidum 8% Emollient
Sunflower Oil Helianthus Annuus Seed Oil 3% Emollient
Sepigel 305 Polyacrylamide, C13-14 Isoparaffin, Laureth-7 2.5% Thickener, stabiliser
Neolone CapG Caprylyl Glycol, Methylisothiazolinone 1% Preservative
Purified Water Aqua to 100%
Extruded Colloidal Oatmeal 90 Day Trial – Overview of findings
Skin feeling moisturised Skin feeling silky soft Soothed the skin0%
10%20%30%40%50%60%70%80%90%
87% 83%
76%87% 83%
74%85% 74%
69%
Long Term Skin Trial Results Combined Cohort
30 Days
60 Days
90 Days
Perc
enta
ge o
f sub
ject
s th
at 'a
gree
d'
Skin feeling moisturised Skin feeling silky soft Soothed the skin Nourishes the skin0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%94% 100%
81%100%
100% 94%
94%94%
100% 80%
93%100%
Long Term Skin Trial Results Dry Skin Cohort
30 days60 Days90 Days
Perc
enta
ge o
f sub
ject
s th
at'a
gree
d'
Extruded Colloidal Oatmeal 90 Day Trial – Industry Reaction
With regards to this study how has ‘nourished’, been defined?
Ed Galley at Ed Galley Associates “The key result and one that in our opinion was very challenging across individuals with dry skin, was on-going and consistent moisturisation When subjects with dry skin conditions test moisturisers, we often expect to see good short-term observations, however long-term and sustained moisturising effects are rare. Dry skin conditions are often accompanied with related issues such as redness or flaking. Therefore the highly perceived soothing effects were also very encouraging indeed.”
Why is there a drop off in the positive effects?
Questions…
Were the observed effects attributable to the formulation or the Colloidal Oatmeal?
Why does the inclusion of Colloidal Oatmeal provide these desirable effects?
The Consumer Benefits of Oat COM – Colloidal Oatmeal
• Recognised by the Food and Drugs Administration [FDA] as a skin protectant, ECOCERT and COSMOS certified
• Breadth of application in skin care & cosmetic products
• Proven efficacy in cosmetics and personal care products:- Moisturising- Cleansing- Anti-irritant- Anti-itch- Anti-inflammatory- Humectant- Occlusive - Antioxidant - pH buffering properties
Why Oat Cosmetics?
• Oat Cosmetics is a brand of Oat Services Ltd which has actively driven the research and development of oat-derived ingredients since 1993
• Specialists in natural cosmetic ingredients which are highly efficacious, ethically produced and sustainable
• Our ingredients are produced to the highest standards using modern, sustainable farming practices ensuring full traceability from field to face
• We use patented processing technologies to enhance existing and develop new ingredients tailored to the cosmetics industry
• Our ingredients are: Ecocert [Cosmos] or organic certified TRUSTED ingredients backed up by science
• ISO 9001 accredited
The Benefits of our Unique Oat COM – Colloidal Oatmeal
For the Marketer:• Leaves luxurious silky feel on the skin
• Consumer trust in oats is at all time high
• Proven efficacy through independent skin trial
• Full traceability of ingredient from field to face
• Sustainable best agronomic practice / methods of farming
• Proven natural ingredient
Raw Material Production
• Derived from Best Practice Food Production:
Availability It is important to assess and select the oats as soon as possible after harvest in September as this allow us to purchase the best available
Specification We can ensure that the oats meet the highest possible quality standards
Safety Our oats are tested for heavy metal and mycotoxin levels
Traceability Each batch of colloidal oatmeal can be traced to the farm that grew the crop. We are assisted by the MTT who advise farmers on the optimum growing techniques
Sustainability
Research and development is being undertaken in the areas of:• Selection of species and varieties that are well suited to the site and to conditions on the
farm• Diversification of crops and cultural practices to enhance the biological and economic
stability of the farm• Management of the soil to enhance and protect soil quality• Efficient and humane use of inputs
GMO There are no known varieties of genetically modified oats, and to our knowledge there are no breeders working in this area.
RegulationVisibility of supply chain and process allow us to comply with EU REACH and cosmetic regulations and the US counterparts.
PriceControlled supply chains ensures we can take the unnecessary cost out of the process allowing us to be price competitive but deliver an added-value product.
