objects, responsive and perceptive media
TRANSCRIPT
https://www.flickr.com/photos/nickpiggott/5212959770Objects, responsive and perceptive mediaIan ForresterSenior Firestarter, BBC R&D@cubicgarden
Object based mediahttp://thenextweb.com/media/2016/03/09/bbc-r-and-d-object-based-media/
Media + Metadata = Objectshttps://www.flickr.com/photos/nickpiggott/5212959770The idea behind object-based media is that you take all the assets for a given TV or radio show the video clips, the accompanying audio, any music soundtrack, and extras like subtitles and sign language translations
wrap it up in useful metadata and then use software to remix it as needed
Media
Metadata
Media + Metadata
The objects make the story
Squeezeboxhttp://www.bbc.co.uk/rd/projects/squeezebox
Storytelling timelinehttp://www.flickr.com/photos/feuilllu/302001867/
http://www.flickr.com/photos/smcgee/234278571Oral storytellinghttp://www.flickr.com/photos/smcgee/234278571
Engaging, participatory, immersive..http://www.flickr.com/photos/smcgee/234278571
Storytelling with variables
Context, location, environment...https://www.flickr.com/photos/haaijk/14196995087
Narrative on Railshttp://www.flickr.com/photos/ag2r/4437697015
Media with more potentialWired magazine Top trends for 2013
Perceptive Media Breaking Out
http://www.futurebroadcasts.com
Responsive Radiohttp://www.bbc.co.uk/taster/projects/responsive-radio
Forecaster
Perceptive dramahttp://www.bbc.co.uk/rd/projects/visual-perceptive-media
Scalable experiences (50000+)
How does it work?https://www.youtube.com/watch?v=iXKu-b4Afh4
Variations not versionshttp://www.imdb.com/title/tt0816692/ Interstellar 2014 Paramount Pictures
http://www.flickr.com/photos/d_lee/2394548742Its the small things
Manipulation of audiences feelingshttps://www.youtube.com/watch?v=thNvpubJir8
Film has been doing this for decadeshttp://www.imdb.com/title/tt2096673// Inside Out 2015 - Disney
Memorable narratives experienceshttp://www.imdb.com/title/tt0259711/ Vanilla Sky 2001 Paramount Pictures
Highly relevanthttp://www.imdb.com/title/tt0114369/ Se7en 1995 - New Line Cinema
Relevancehttps://www.flickr.com/photos/leweb3/6471629995It will be very hard for people to watch or consume something that has not in some sense been tailored for them- Eric Schmidt, Google
Some media reactionhttp://www.dailymail.co.uk/sciencetech/article-3350076/BBC-experimenting-smart-shows-adapt-personality-male-female.html
Data ethics researchhttps://www.flickr.com/photos/birgerking/5137440872
PrivacySecurityOwnershipIdentityData management
Data ethics researchTrust is the foundation of the BBC:we are independent, impartial and honesthttps://www.flickr.com/photos/noodlepie/7256071790
Ethics of personal data in the era of QS and IOThttp://cubicgarden.com/2016/03/18/bbc-rd-ethics-of-data-videos-on-youtube/
How people understand personal data and trusthttps://www.flickr.com/photos/cjc/3140642627
Understanding new models for data negotiationhttps://www.flickr.com/photos/dodnewsfeatures/28742900754
Making data visual, understandable & actionable
No more shared experiences?
This shared experience?https://www.theguardian.com/tv-and-radio/2013/dec/16/tv-viewing-christmas-netflix-on-demand
A different shared experiencehttps://www.flickr.com/photos/cjc/3140642627
Context aware media
Broadcasting through objectshttp://kodi.wiki/view/NFO_files/Movies
The Internet of things
Perceptive Radio
Hyper reality media experienceswww.imdb.com/title/tt0119174/ - The Game (1997)
Devices working alongside the mediahttps://www.flickr.com/photos/schoschie/4294160420
Context is king
Hyper reality media experiences
Hyper reality media nightmares
Media which bends to your context
New types of learning experiences
Cook Along Learning Experiencehttp://www.bbc.co.uk/taster/projects/cook-along-kitchen-experience
Build experiences like these
https://github.com/bbc/VideoContext
Storytelling always was/is participatory
Thank you for listening questions?Ian ForresterSenior Firestarter, BBC R&D North@cubicgarden [email protected]