oclc cla2012 abram

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  • 1. Head in the clouds:Technology in LibrariesStephen Abram MLS, CLA / OCLC 2012

2. The prime directive:Its not about technology 3. This morning . . . I want to share a 2020 vision of whatthe world of libraries, information andlearning should look like. I want to point to the 23 puzzle piecesthat have emerged in the past decadethat will materially affect ouropportunity and success. We want to hear your thoughts too. 4. The Opportunity To choose our future and create it, notbe victims of a juggernaut. Lets not compete with Google, Bingand Facebook! Lets complement them based on ourstrengths and their weaknesses. The last few times I did this with RoyTennant, Gary Price, etc. we . . . 5. The Market Weaknesses Or Opportunity holes Commercial algorithm SEO, SMO The Content Spam Industry Follow Panda, Penguin, Blekko, etc. Ads, sponsored links, Loss of control Quality versus selection 6. But first . . .Some context... 7. PrinciplesAccess means putting knowledgeanywhere and everywhere it will be found & used by our customers.Understand the difference betweenphysical access and intellectual access 8. PrinciplesCollaboration is- the keystone of Knowledge,- it requires that we partner with users,- outcome driven its the way the client uses & shares- crosses and blurs lines 9. PrinciplesLibraries are a Learning Environment- it learns from itself the question economy survives- it absorbs & adapts product, content and structure- it provides a learning imperative economic advantage 10. Principles: Our bread and butterWe deliver the ..So What -We understand how and why knowledge fits-We can explain what it means and contextualize it-We should know why & how users interact and learn 11. -Weve got it-We can get it-We know how to deliver it 12. Principles ..More Bread and Butter We have it We can deliver it We know how to use it We can organize it so it fits users needs and context 13. LibrariesInforming, Learning, Sharing, Discovering, Socializing 14. Principles Research is one of the pieces but not all of them Note that books is a minor (but still critical) piece Respect all forms of knowledge It takes all of the pieces to complete the puzzle 15. PrinciplesSo, lets focus on the experience that is needed notthe one we feel comfortable with the most.Our goal is to deliver . 16. an experience inevery strategy 17. The top 23 most transformational bits 18. 23 Transformational Things1. RDA (AACR2) and metadata2. Linked Data3. SaaS, IaaS, PaaS4. OCLC WorldCat +5. Amazon Cloud (Prime)6. Licensed Databases7. Geo-information, Geo-IP8. eLearning Systems 19. 23 Transformational Things1. Repositories2. Intranets3. Mobile (phones, tablets, computing)4. Patron Data (LMS, ILS, Registries)5. People Data (FB, LinkedIn, etc.)6. LibGuides7. OpenURL8. Open Access 20. 23 Transformational Things1. eBooks & eJournals2. HTML5 and mobile standards3. Streaming Media4. Embedding5. Persistent Links6. Shared A-Z lists (like Summon)7. Shared Analytics 21. Analytics 22. What do we need to know? How do library databases and virtual services comparewith other web experiences? Who are our core virtual users? Are there gaps? Does learning happen? How about discovery? What are user expectations for true satisfaction? How does library search compare to consumer searchlike Google and retail or government? How do people find and connect with library virtualservices? Are end users being successful in their POV? What are the stories of the impact of library experiences? Are they happy? Will they come back? Tell a friend? 23. Techno-Agnosticism Browsers: IE, Chrome, Firefox, Safari Devices: Macintosh, PC Desktops & Laptops Mobile: Laptops, Tablets (iPad, Fire, etc.) Mobile: Smartphones (iPhone, Blackberry,Android, Windows, etc.) Container: PDF, ePub, .mobi, Kindle, etc. Learning Management System: Blackboard,WebCT, Angel, D2L, Moodle, Sakai, etc. Purchasing (Amazon, B&N, Chegg, ChaptersIndigo, CengageBrain, Apple Store, UniversityTextbook Store, etc.) 24. Alignment & Scary Players If libraries dont develop it, who will? Apple (iTunes, iPhone, App Store,iBooks ) Amazon (Prime, Cloud, Kindle) Microsoft (8, Mobile) Google (Android, Ads, ) Facebook (F8, Apps, Privacy) LinkedIn, Twitter, Pinterest, etc. Blackboard (Acquisitions) 25. And, this should all beinvisible to the user. 26. KNOWLEDGE PORTALS KNOWLEDGE,LEARNING,INFORMATION &RESEARCH COMMONS 27. Small Successes TROVE (Australia) Bibliocommons LibraryThing Google Books and WorldCat LibGuides ED2GO MindTap PowerSearch 2012 Algorithm 28. Putting our money where ... eTextbooks Our Principles: AccessMyLibrary Device Agnostic MindTap Browser Agnostic ED2GO In Context No Walled Gardens Biography in Context SEO free Opposing Viewpoints Ad free GREENR More Analytics Career Transitions National Geographic Archive + ECCO, NCCO, PQs EEBO 29. The Virtuous ContinuumInformation only becomes knowledgethrough a process called learning Data Information Knowledge NOT WISDOM Behaviour 30. Short Term Benefits Reduce the overhead of the back room Increase effectiveness and efficiency Reduce effort on strategicallymisaligned activities Free up scarce library programmers forefforts aligned with goals Align effort with vision and strategy Invest in staff professionaldevelopment and understanding 31. Long Term Benefits Viable alternative to Google, Bing, andFacebook Real immersive discovery targeted at realproblems in context Neutrality rulez on devices Move beyond retrieval to research impact Research, curriculum, learning, andcommunity alignment Sustainable competitive advantage 32. In order to achieve success,library culture must . . . Avoid B&W thinking Be agnostic Avoid dogma & Avoid polarizationfanboyism and be comfortable Be agile & nimble with shades of grey Be experimental Collaborate, really. Temper risk Embracemanagement with trial boundarylessnessand error Allow analytics to Move experiments into push progress andwider adoptionimpact 33. In order to achieve success, library culture must . . . Focus on the users in Invest in scalablecontextsolutions Avoid broad-based retail Focus on Sustainabilityconsumer strategies Move from craft to Ask ourselves: Is thisindustrial strength good for the whole eco-stop hand-knittingsystem of information, every sweaterlearning and Dont fear the BIGcommunities?vision. Be open Stick to it. 34. Support Risk and Experiments 35. Take backtheStrategy:Rebalance 36. Print was complicated too 37. Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale)Cel: 416-669-4855stephen.abram@cengage.com Stephens Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1