After viewing existing products I decided that my target audience would be 16-24 year olds.

Within class time we had a screening of all our trailers and I got some audience feedback from students in my class that are within the age range of the target audience

Full audience feedback is on my blog http://shushanaa2media.blogspot.com/2011/11/shushana-brennan-4106-skylar-grove_29.html

But here is some examples“It feels like a trailer for Emmerdale”

“The ITV title card matched the brand of the institution”

“It needs to run more

linear”

“The edits need to be more

tighter”

“I love the song used”

After the audience feedback I learnt that:-

As there was more conflict between the two

main characters (Paul and Kayleigh)

compared to the other trailers in my group it

created a more darker tone and that the

relationship between them was quite clearly

shown.The themes within the trailer

were suitable for the age range

chosen

I thought that the title cards

didn’t really help tell the

narrative as much as I wanted it to

The song chosen doesn’t over

power much of the dialogue it

works throughoutThe minor key that the song is in matches the downbeat nature of the soap creating meaning within the images.

The parallel narratives worked well together.

The lyrics which I picked out

from the chosen song actually

matched with the themes and

the trailer benefited from this

The themes follow the

main conventions of a

soap opera

The genre is obvious

and created through

the combination of

Mise en sc

ene,

lighting, dialogue and

sound.

The northern feel is generated

through the setting and the accents

The representation of class all effect the soap to make it

more realistic and easier for an audience to appreciate and

follow

As the scenes have a darker tint

to them which sets out the tone

of the soap.

The mise en scene works well, the

dark lighting that clearly shows Paul as

a villain, but it’s too dark, it would

have been better if it was filmed with

a some un-natural light from a lamp. For the mise en scene maybe

we should have scattered baby

toys/teddies and baby

essentials in the scenes of Paul

and Kayleigh to show evidence

of a baby

Through the use of setting, a large house in a

country setting, the audience is able to tell the

class of the characters.

The audience is able to relate

to the characters due to their

age and the storylines.