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  • 8/11/2019 OFFICIAL STATE VISITOR'S GUIDE

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    OFFICIAL STATEVISITORS GUIDE

    2013 RATE CARD

    California

    visitcalifornia.com

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    90 visit california .com 91visit california .com

    Its a surfboard slungundera tannedarm,MickeyMouseears,a sunsetframedbyyachtsat NewportBeach. Itis

    TheO.C.,one of Californiasmake that the countrysmosticonic destinations, and its easy to gure out why. SleepingBeauty Castle crowns Anaheims ultimate theme park,Disneyland . Next door is Disney Califo rnia Adventure Park,this year debuting spectacular new Cars Land. Nearby inBuena Park, Knotts Berry Farm doles out more rides and fun.But its not all manmade playtime in The O.C. On the coast,watch top surfers carve it up at Huntington Beach, aka SurfCity USA. Go bird-watching at Bolsa Chica, or ride abike along the coast. Take a whale-watching cruise out ofDana Point, and explore tidepools at one of Californiasprettiest beaches, Crystal Cove State Park.

    ORANGECOUNTYSTROLL HUNTINGTON BEACH

    PLAY AT THEME PARKSEXPLORE CRYSTAL COVE

    SET SAIL IN NEWPORT

    B R E N T R E E V E S / i S T O C K

    , H A R R I O T M A N L E Y

    P

    a c

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    a n

    DISNEYDISTRICT

    Irvine

    BEACH TOWNSDISTRICT

    Santa Ana

    Anaheim

    LagunaBeach

    CostaMesa

    NewportBeach

    HuntingtonBeach

    Fullerton

    Buena Park

    San Clemente

    Dana Point

    N

    0 5 mi

    ORANGECOUNTY

    REGION

    SPIKE TIME atHuntington Beach, amagnetfor beach volleyball playerson

    justaboutany sunny day. RIGHT SleepingBeauty CastleatDisneyland Park.

    ORANGE COUNTY

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    ORANGE COUNTY

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    I eat some double doubles from In-N-Out and get my Disney x atDisneyland Resort with my boys. CORY W., Facebook fan

    In Anaheim, get ready for the 2012 unveiling of Cars Land at DisneyCalifornia Adventure Park.

    Swim, snorkel, or explore tidepools at the Glenn E. Vedder EcologicalReserve at always-appealing Laguna Beach. Clean up for cocktails atthe Cliff Restaurant.

    In Huntington Beach, aka Surf City, USA, get the look at JacksSurfboards and Rip Curl. Tuesday nights, Main Street becomes apedestrian-only party with music, a farmers market, and sidewalk sales.

    Take a stand-up paddle-surng lesson at the SUP Spot in Newport Beach, or try kitesurng (lessons at Kitesurfari in Long Beach. )

    5 PERFECT WAYS TO SPEND THE DAY

    Got a favorite way to spend the day in Orange County? Like us and post ideas at facebook.com/visitca

    JacksSurfboards,Huntington Beach

    BEACH TOWNS DISTRICTSee map, p. 94

    CORONA DEL MAR (C3) Corona del Mar State Beach. 949/644-3151.Perfect family beach, south of Newport

    jetty. FLk-

    Goldenrod Footbrid e. 949/673-4050.l . l i

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    South Coast Plaza. 714/435-2000; 800/782-8888.3333 Bristol St. The art of shopping.

    South Coast Repertory Theatre. 714/708-5555.655 Town Center Dr. Settle in for award-winningperformances, including ones specically foryoung audiences.

    The LAB Anti-Mall. 714/966-6660. 2930 Bristol. l mm r , mm i , l r .

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    Shop at South Coast Plaza. KATHARINA J., Facebook fan

    This gigantic luxury mall in Costa Mesa features 250 boutiques,30 restaurants, and 4 performing arts venues.

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    K F E EEL E LE E K L

    Orange CountyRegional Resources

    ON THE WEBFor moreinformation on theselist-ingsplus trip-planning ideasgo to

    /

    CALIFORNIA OFFICIAL STATE VISI TORS GUIDE AND TRAVEL PLANNER

    Inspiring Dream Vacations!ravelers are looking for ideas and inspiration when thinking about a vacation. Nobody knows California

    and the prospective travelerbetter than Visit California and Sunset. Market research proves that readers trulyvalue the guide as an important part of their trip-planning process. And they appreciate the way the guideconveys Californias unique and enticing lifestyle.

    12 TOURISM REGIONS In-depth, visuallyengaging travel-planning sections describe the allure

    of each region, including 32 unique trip itineraries, with tips on where to play, eat, and stay.REGIONAL MAPS Easy-to-read opening mapsclearly locate each region and key cities. Additionaldistrict maps in each section detail roads andattractions.CALIFORNIA FIVES SECTION Withtrue Californians unique insights into the Stateshidden gems and iconic destinations, we detail vemust-see spots in each region.FESTIVALS AND EVENTS Festivals, fairs,harveststop events throughout the year arehighlighted for each region.WHE RE TO STAY Each regions lodgingoptions are displayed in an easy-to-read chart.Listings include price range, dining options, andother amenities for easy scanning and selection.

    The Wow FactorSunset works with top photographers tocapture exceptional images throughoutCalifornia. Tis photography, coupled withoriginal articles from award-winning writers,

    inspires and informs readers, leading themto take action and plan trips to exploreCalifornias varied destinations.

    12 visit california .com 13visit california .com

    P H O T O C R E D I T T K

    T A I P O W E R S E E F F ( 3 ) , L I S A T R O T T I E R

    NORTHCOAST

    RAMBLEHeading north along Californias wildest coast,

    a family nds adventure in driftwood dinosaurs,crab sandwiches, and mermaid caves

    Im hunting for wave-polishedbeachpebbleswithmy 6-year-old,Stella,while my husband,Scott,andour 4-year-old, eo,chase

    along the bottomof caramel-coloredcliffs,battling with wooden swords. Ah bliss. Were atAgate Beach, part of

    Patricks PointState Park, along Californias wildlybeautifulnortherncoast,onameander-ingjourneyalongthewesternedgeof Sonoma,Mendocino,and Humboldtcounties. Sofar, its turning outexactlyas Idplanned whichis tosay,unplanned. Ididntwant oneofthose familytripswhere theparentsspendthe entire vacation letting the kids gettheirkicks.IgureScottandI needavacation asmuch as Stellaand eo domaybe more.

    So were devoting awhole week to explor-ing this remote anduntrammeledcoastalregion. e kids can geta break fromtheir

    overscheduledlives to run aroundlikebanshees, andwe grown-ups can enjoy wide-open spaces, spectacularvistas,notraffi c jams andcrowdedparking lots, andblissfullyempty calendars.

    Finding a coast whereimagination runs wildTurns out, you give people that kind ofspace, and unexpectedly wonderful thingshappen. We narrowly save 19th-century Fort Ross from attack by charging up the wooden towers to re the cannons at

    COAST

    Hugging thecurves alongtheSonomacoastline

    CLOCKWISE FortRoss;whale-watching near Mendocino;

    Mar VistaCottages.

    Family-friendlysleeps

    MAR VISTA COTTAGES (AnchorBay) Bunnies, room to roam, goats,aropeswing, walksto thehen houseto gather eggs, kitchens, seriousretrocharm. marvistamendocino.com

    STANFORD INN BY THE SEA (Mendocino) Fireplacein theroom,indoor pool, llamas, A+ breakfastincluded, walkto play by the river. stanfordinn.com

    BEACHCOMBER MOTEL (FortBragg) Two steps to a10-mile-longoceanfrontpath, walkdown to thebeach. thebeachcombermotel.com

    MENDOCINO

    GUALALAELK

    TRINIDADFORT BRAGG

    Take Action: ComprehensiveTrip Planning

    .

    orange countyevents

    JULY

    San Clemente Ocean Festival,San Clemente. JUL 21-22. Dubbedthe Greatest Show on Surf, withlifeguard races, surf contests, beachparties, sand sculpture, and shing.INFO oceanfestival.org

    N O V E M B E R

    Orange County Chocolate Festival,Fountain Valley. NOV 2-3. Livemusic, gourmet chocolates, winetasting, and holiday gift shoppingin one calorie-laden event.INFO occhocolatefestival.com

    D E C E M B E R

    Huntington Harbour Cruise of Lights,Huntington Beach. DEC 14-23. 50th anniversary event, withhundreds of homes, docks, decks,and boats bedecked with lights.See it all on a guided boat touraround the harbor.INFO cruiseoights.org

    More at visit california .com/events

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    BUENA PARK

    Courtyard by Marriott ($-$$) 145 r p f t @ h714/670-6600; 800/321-2211. 7621 Beach Blvd. Close toDisneyland, Anaheim Convention Center, Angel Stadium,Knotts Berry Farm, and much more. Relax at the pool andwhirlpool. www.marriott.com/snabp.

    Holiday Inn Hotel and Conference Center ($-$$$) 248 r p f t @714/522-7000; 800/HOLIDAY. 7000 Beach Blvd. Picture-perfect accommodations within minutes of Disneyland Park,Knotts Berry Farm. Free Internet access. Disneyland andKnotts Berry Farm packages. www.hibuenapark.com.

    PRICING KEY$ : under $100/night$$ : $100$200/night$$$ : over $200/night

    P e t s W e l c o m e

    H a n d i c a p p e d A c c e s s

    I n t e r n e t A c c e s s

    S p a / S a u n a / H o t T u b

    F i t n e s s C e n t e r

    S w i m m i n g P o o l

    R e s t a u r a n t

    N u m b e r o f R o o m s

    PRICING KEY$ : under $100/night$$ : $100$200/night$$$ : over $200/night

    P e t s W e l c o m e

    H a n d i c a p p e d A c c e s s

    I n t e r n e t A c c e s s

    S p a / S a u n a / H o t T u b

    F i t n e s s C e n t e r

    S w i m m i n g P o o l

    R e s t a u r a n t

    N u m b e r o f R o o m s

    ANAHEIM

    Anaheim Jolly Roger Hotel ($-$$$) 58 p @ h800/992-6489. 640 W. Katella Ave. Best location, across fromDisneyland and GardenWalk, with great rates. Free Wi-Fiand parking; brand-new rooms with 2 queen beds; outdoorheated pool; coin-op laundry. www.jollyrogerhotel.com.

    Anaheim Portofino Inn & Suites ($-$$$) 190 p f t @ h800/398-3963. 1831 S. Harbor Blvd. Across from Disneylandand GardenWalk. Guest rooms and suites with private balco-nies; free parking and Wi-Fi. Enjoy two outdoor pools, fitnessand game rooms; gift shop. www.portofinoinnanaheim.com.

    WHERE TO STAY IN ORANGE COUNTY

    Seead, p. 95

    Seead, p. 95

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    Ofcial Publishing Partner of Visit CaliforniaSunset Publishing Corporation, the publisher ofSunset magazine, is the official publisher for Visit California.Te partnership makes sense because Sunset has been enticing travelers to visit the state since 1898! VisitCalifornias official website and publications are proven tools for reaching consumers at every stage of thetravel-planning process. By advertising with us, you reach all of Californias best travel prospects.

    INSIDE 32 free maps Road trips Food & wine Must sees

    California YOUR ULTIMATE VACATION GUIDE 2012

    visit california .com

    ROB LOWE

    Why ILive Here THEME PARK

    DAZZLERS

    MOUNTAIN MAGIC YOSEMITEMAMMOTH LAKESSEQUOIA

    San Francisco Los Angeles San Diego

    3-DAY GE TAWAYS

    *

    FROM THEEDITORS AT

    A

    2013 ADVERTISING OPTIONSRates are for assessed businesses. Non-assessed businesses pay a15% premium.

    DISPLAY Spread ............................................................ $68,380Full Page ........................................................ $36,5202 3 Page (v).................................................... $28,5001 2 Page (h) ................................................... $22,8201 3 Page (square or v) ..................................... $16,2101 6 Page (v or h) .............................................. $9,210

    PREMIUM PLACEMENT Back Cover ..................................................... $45,650Inside Front Cover ......................................... $47,550Inside Back Cover .......................................... $42,000

    ENHANCED LISTING ........................... $1,040 netRates are for full-color display advertising. Commissionableat 15% to recognized agencies. Enhanced listings arenon-commissionable.

    2012 PUBLISHING CALENDAR

    *Early reservation discount ................... June 25, 2012Space close, material due ................... August 31, 2012Deadline for electronic listing ............ August 31, 2012*Contract must be signed and received by Account Manager nolater than 6/25/2012 to qualify for 20% discount.

    PUBLICATION RATESADDED-VALUE PROGRAMS

    California OfcialState Visitors Guideand Travel Plannerand the California Ofcial State Map Advertising in the 2013 Guide means youll be part of the Stat

    premier tourism publication and integrated into Visit Californi website. Youll be reaching travelers planning a vacation. Andyoull be part of the exciting new offerings weve developed thare designed to help you generate incremental revenue. 500,000 copies distributed annually Te digital edition receives more than 1,000,000

    page views annually * Sold on newsstand Full year of promotional exposureDISTRIBUTION Requests through visitcalifornia.com or the toll-free

    number 1-800-GO-CALIF Sales missions, plus consumer and travel trade shows

    (international and domestic) California Welcome CentersSM and DMOs Overseas contractors Sunset magazine eventsADDED-VALUE BENEFITSDisplay advertisers receive: Free ad in the electronic version of the Guide with a link

    from your ad to your website

    One complimentary Enhanced Listing in the printed Guide anon Visit Californias online searchable database. (Value: $1040 Free leads from the ravel Information Guide listing via

    email, twice monthly. Leads via printed pressure-sensitivelabels are $375 annually.

    CO-OP OPPORTUNITIES Tere are co-op programs for many of the destinations

    throughout the state. Ask your Sunset representative ifone is forming in your area.

    *NxtBook Media, 5/1/12

    3

    2 0 % E a r l y R e s e r v a t io n

    D is c o u n t *

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    GENERAL CONDITIONSCOMMISSION

    Agency commission: 15%

    CONTRACT CONDITIONSRates published herein are effective January 2012. Announcement of any changes in rates

    will be made at least seven weeks in advance of the publication date of the issue to whichsuch rates will be applicable.

    Advertisers may not cancel or make changes in orders for advertising after closing dates.

    Te Publisher may reject or cancel any advertising for any reason at any time. Advertisingfor tobacco products, gambling, or gaming is not accepted. We reserve the right to reject orcancel any linkage to an advertisers website for any reason a t any time, including withoutlimitation, as a result of linkages to other websites included in the advertisers website.

    All advertisements are accepted and published upon the representation that the agencyand advertisers are authorized to publish the entire contents and subject matter thereofand that such publication will not violate any law or infringe upon any right of any party;including without limitation those for which the Publisher has provided creative services.In consideration of the publication of advertisements, the advertiser and agency will, joint-ly and severely indemnify, defend, and save the Publisher harmless from and against anyloss or expense arising out of the publication of such advertisements, including withoutlimitation, attorneys fees, those arising from claims or suits for defamation, copyrightor trademark infringement, misappropriation, violation of the Lanham Act or rights ofprivacy or publicity, or from any similar claims now known or hereafter devised or created.It is understood that the advertiser and agency are jointly and separately liable for thepayment of invoices for advertising published hereunder. In consideration of the Publish-

    ers reviewing for acceptance or acceptance of any advertising for publication, the agencyand advertiser agree not to make promotional or merchandising reference toSunset in any

    way except with the prior permission of the Publisher in each instance. Te Publisher shallnot be subject to any liability whatsoever for any failure to publish or circulate all or anypart of any issue or issues because of strikes, work stoppages, accidents, res, acts of God,or any circumstances not within the control of the Publisher. No conditions, printed orotherwise, appearing on contracts, orders, or copy instructions that conict with, vary, oradd to the provisions of the rate card will be binding on the Publisher, and to the extentthat the erms and Conditions contained herein are inconsistent with any such condi tions,these erms and Conditions shall govern and supersede any such conditions.

    COPY REGULATIONS All advertisements must be clearly and prominently identied by trademark and/orsignature of the advertiser. On advertising copy that simulates editorial layout andappearance, the Publisher reserves the right of approval, as well as the right to identify asadvertisement by Publisher-set type line.Te Publisher is not responsible for errors or omissions in any advertising materials,including errors in key numbers, reader service numbers, or changes accepted afterclosing dates.

    CREDIT o establish credit, a credit application must be sent to your Sunset representative. Orders

    without established credit must be accompanied by a cash payment or domestic Visa orMasterCard.

    DISCOUNT/REBATES Adjustments in advertiser spending that result in discounts or rebates due the advertiser will be paid with space credits only. Such credits must be used within six months after theperiod in which they are earned or they will expire.

    POSITIONINGPublisher has the right to insert the advertising anywhere in the publications. Anycondition on contracts, orders, or copy instructions involving the placementof advertising within Sunset (such as page location, competitive separation, or

    placement facing editorial copy) will be treated as a positioning request only and cannot beguaranteed. Te Publishers inability or failure to comply with any such condi tion shall notrelieve the agency and advertiser of the obligation to pay for the advertising.

    TERMSNet 30 days from the date of invoice.Te Publisher reserves the right to change payment terms to cash with order at any time.Te advertiser and agency are jointly and severally liable for payment of all invoices foradvertising published in the publications.

    MECHANICAL SPECIFI CATIONS Acrobat PDFX1A (version 1.3) les required. No native les areaccepted. No color proof required. Files should be uploaded via th

    ime Inc. web ad portal at http://direct2time.sendmyads.com (ifneeded, contact your sales representative for instructions). Pleasedrop les in the CA Travel & Tourism Publications folder.

    CALIFORNIA OFFICIAL STATE VISITORS GUIDEMaterials Due: Aug. 31, 2012Trim Size: 8" x 10 12" Binding: Perfect Bound (18" trim at foot)Unit Sizes (non-bleed):Spread: 15" x 10"Full page: 7" x 10"2 3 page (v): 4 5 8" x 9 3 8"1 2 page (h): 7" x 4 5 8"1 2 page (v): 3 3 8" x 9 3 8"1 3 page (sq): 4 5 8" x 4 5 8"1 3 page (v): 2 1 4" x 9 3 8"1 4 page: 3 3 8" x 4 5 8"1 6 page (h): 4 5 8" x 2 1 4"1 6 page (v): 2 1 4" x 4 5 8"Full page (Bleed) Bleed Safeties Bleed Live Area 8 1 4" x 11" 1 2" op, Bottom; 7 1 4" x 10" 1 2" Side1 4" safety at the gutter (1 8" each side)

    Sunset Publishing80 Willow Rd., Menlo Park, CA 94025

    MELINDA SHEEHAN Advertising Director650/324-5631650/322-1043 fax [email protected]:Central Coast,Los Angeles County

    PAMELA COFFEY 619/444-2635619/444-2662 fax [email protected]: Deserts,Inland Empire,San Diego County,Orange County

    ERIN CAPUCHINO559/308-1767559/420-0333 fax [email protected]:Central Valley,High Sierra (partial),Gold Country, North Coast,Shasta Cascade

    MARIA AMON650/324-5637650/322-1043 fax [email protected]: San Francisco Bay Area,High Sierra (Mammoth andLake Tahoe)

    PLEASE CONTACT YOUR REPRESENTATIVE