old spice final presentation
TRANSCRIPT
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Old SpiceBy Kimberly Wu
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“Smell like a man, man”
Target Audience = young men ages 14-25 Carries body wash, deodorant, antiperspirant, body
spray, fragrance
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Challenges
Limited social media networking sitesSupporting new image without Fabio
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Goals
Create a MySpace page Create continuous awareness Use social media to help boost product image
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Theme
Develop and expand social media networks to draw
consumer and brand awareness at minimal cost.
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Blogging• Post videos,
news, social medias
Social media
networks
• Capture consumer awareness, develop brand image, gain consumer insight
PR• Creates a
successful PR campaign at minimal cost
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Social Media
YouTube for videos Twitter for constant
communication Facebook for updates
and insight Website for product
resources and purchase
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Using Social Media Direct contact with consumers
Create brand awarenessBroader audience
Inexpensive to achieve
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Metrics of Success
Using social networks to gather consumer opinions about products
Comparative analysis with competitors in market Pay-per-click
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Budget SEM Budget:- Clicks per day 18-22- Average CPC: $0.41 - $0.60- Cost/Day: $9.00-$11.00
Aware: Summer Season- Highest seasonal peak for
promotions Cheapest: social media
marketing